Making Ads Suck Less

Automate ad operations built by publishers for publishers

Automated Ad Operations

Sortable’s Ad Engine works intelligently behind the scenes using machine learning to optimize your ad impressions. We analyze millions of impressions daily and make real-time decisions on which networks should fill your ad space, so you can focus on creating great content for your audience. It’s time to start earning more and seeing record performance.

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Our team of ad operations experts will use our Ad Engine to analyze your site and provide you with insights into how you could optimize your site to generate higher RPMs. 

We understand web publishers,

because we are web publishers. 

Sortable owns and operates 30 different websites, and we’re strongly anchored in our publisher roots. We understand how much work it takes to run a successful website, and we want to enable smaller publishers to compete with big players and large ad operations teams.

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Colored Pencils

Feeling Blue? How Color Affects Your AdSense CTR

| Ad Ops, Ad Optimization, AdSense | No Comments
A common complaint from publishers is that they don’t get enough creative control over the programmatic ads that appear on their sites. Customizing AdSense settings, however, is one area where publishers can exercise some control over how ads look. Since AdSense allows publishers to customize the color settings for text...
Adops Scary

Ad Ops Doesn’t Have To Be Scary

| Ad Networks, Ad Ops, adblock, CPMs | No Comments

Halloween has traditionally been the scariest day of the year. Skeletons, ghosts, goblins and witches roam the streets, creating mischief and chaos. While we’re grateful that we only have Halloween once a year, many ad ops professionals run into different kinds of demons every day. Ad blockers, ad networks, and…

Ad Visability

See and Be Seen: Tips and Tricks to Improving Ad Visibility

| Ad Ops, Ad Optimization | No Comments

Ad visibility is still a key concern for many brands and publishers. But banner ads have a bad rep: being inexpensive to produce (and often sell) publishers load up pages, and years of bad advertising has created wide-spread banner blindness among consumers. One study by Infolinks found that upwards of…