Making Ads Suck Less

Automated ad operations built by publishers for publishers

Automated Ad Operations

Sortable’s Ad Engine works intelligently behind the scenes using machine learning to optimize your ad impressions. We analyze millions of impressions daily and make real-time decisions on which networks should fill your ad space, so you can focus on creating great content for your audience. It’s time to start earning more and seeing record performance.

We manage relationships with major ad partners, so you don’t have to

Demand wide

Sortable is a Google Certified Publishing Partner

Google has recognized Sortable’s experience with both DoubleClick Ad Exchange and DoubleClick for Publishers (in fact, our platform is built on it!) and they consider us a trusted partner.

Learn more

Request a Free Ad Ops Report Card

Our team of ad operations experts will use our Ad Engine to analyze your site and provide you with insights into how you could optimize your site to generate higher RPMs. 

We understand web publishers,

because we are web publishers. 

Sortable owns and operates 20 different websites, and we’re strongly anchored in our publisher roots. We understand how much work it takes to run a successful website, and we want to enable smaller publishers to compete with big players and large ad operations teams.

Recent Posts / View All Posts


The Spectrum of Publisher Ad Stacks

| Ad Networks, Ad Ops, Ad Optimization, AdSense, Blog, DFP, Google, Header Bidder, Waterfall | No Comments
One of the benefits of working with a large number of publishers is that we’re able to gain a deep understanding of their unique needs. As we’ve learned more about how publishers set up their ad stacks, we’ve realized that there are a lot of points that we cover over...

Take Two: Sortable Joins Deloitte Fast 50™ Fastest Growing Technology Companies

| Blog, Featured, Hiring | No Comments

We’re excited to share that we’ve been named #8 on the Deloitte Fast 50™, an annual ranking of the fastest growing tech companies in Canada drawn from the North American Technology Fast 500™ initiative (where we ranked #72). With a reported three-year revenue growth of 1,705% percent, we’re proud to join an elite…


RTB Explained: How Ad Tech Learned From Big Finance

| Ad Networks, Ad Ops, Ad Optimization, Blog | No Comments
The computerization of the finance industry began in the 1970s when they began to use computers to efficiently route orders through the exchanges. Realizing the utility of these machines, they added tasks and responsibilities to these automated systems in order to speed up processes that were traditionally completed by humans....