Making Ads Suck Less

Automated ad operations built by publishers for publishers

Automated Ad Operations

Sortable’s Ad Engine works intelligently behind the scenes using machine learning to optimize your ad impressions. We analyze millions of impressions daily and make real-time decisions on which networks should fill your ad space, so you can focus on creating great content for your audience. It’s time to start earning more and seeing record performance.

We manage relationships with major ad partners, so you don’t have to

Demand wide

Sortable is a Google Certified Publishing Partner

Google has recognized Sortable’s experience with both DoubleClick Ad Exchange and DoubleClick for Publishers (in fact, our platform is built on it!) and they consider us a trusted partner.

Learn more

Request a Free Ad Ops Report Card

Our team of ad operations experts will use our Ad Engine to analyze your site and provide you with insights into how you could optimize your site to generate higher RPMs. 

We understand web publishers,

because we are web publishers. 

Sortable owns and operates 20 different websites, and we’re strongly anchored in our publisher roots. We understand how much work it takes to run a successful website, and we want to enable smaller publishers to compete with big players and large ad operations teams.

Recent Posts / View All Posts

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Ad refresh and its effects on CPMs

| Ad Optimization, Ad Refresh | No Comments
TL;DR Refreshing an ad placement 1 time reduces CPM by almost 10% (CPM = cost per thousand impressions) Refreshing an ad placement 5 times reduces CPM by 25% Using refresh increases revenue-per-page for long page view times Using refresh could decrease site performance Using refresh could increase data usage Many...
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Google Isn’t Going Anywhere

| Ad Optimization, Google | 2 Comments
A few weeks ago, we contributed an article to AdExchanger’s Data-Driven Thinking column about the civil war within the advertising industry. In the article, we discussed that the industry factions could be in trouble — with the exception of Google. We wanted to expand on why and how Google became...

How we hire developers at Sortable

| Hiring, Sortable | No Comments

Hiring is hard. Assessing technical proficiency, planning for the needs of individual teams, and feeling out culture fit company-wide means that there will always be human decision making involved when filling roles. We assembled our engineering hiring committee — senior developers Mark, Colin, Graeme, and Steven — for an open…