Making Ads Suck Less

Automated ad operations built by publishers for publishers

Automated Ad Operations

Sortable’s Ad Engine works intelligently behind the scenes using machine learning to optimize your ad impressions. We analyze millions of impressions daily and make real-time decisions on which networks should fill your ad space, so you can focus on creating great content for your audience. It’s time to start earning more and seeing record performance.

We manage relationships with major ad partners, so you don’t have to

Demand wide

Sortable is a Google Certified Publishing Partner

Google has recognized Sortable’s experience with both DoubleClick Ad Exchange and DoubleClick for Publishers (in fact, our platform is built on it!) and they consider us a trusted partner.

Learn more

Request a Free Ad Ops Report Card

Our team of ad operations experts will use our Ad Engine to analyze your site and provide you with insights into how you could optimize your site to generate higher RPMs. 

We understand web publishers,

because we are web publishers. 

Sortable owns and operates 20 different websites, and we’re strongly anchored in our publisher roots. We understand how much work it takes to run a successful website, and we want to enable smaller publishers to compete with big players and large ad operations teams.

Recent Posts / View All Posts


It’s official! Sortable is one of Canada’s Fastest-Growing Companies

| Blog, Sortable | No Comments

We’re happy to share the news that Sortable is #14 on the 2016 PROFIT 500, with a five-year revenue growth rate of 4,653%*. It’s taken a lot of sweat, caffeine, and code to get us here, and our journey is just starting. A brief history lesson: We were originally founded…

Startups and Beer - Blog Banner - Small

Startups and Beer is back Sept. 22 for a night of community, connection and craft brews

| Sortable, Waterloo | No Comments
What do tech startups, craft brew and a former auto garage have in common? They’ll be the featured elements of the next Startups and Beer on Thursday, September 22, a free, tech-community initiative. The popular series features rotating partners who leave their offices to engage the community in the heart...
Dynamic Allocation Feature image

The Downside of Dynamic Allocation

| Ad Optimization, Dynamic Allocation | No Comments
Previously, the team at Sortable has talked about how using static pricing in DoubleClick for Publishers (DFP) price priority can be detrimental to your ad revenue. I want to continue explaining how Google’s technologies work with a run-down of Dynamic Allocation (this technology has gone through several name changes, recently...