Making Ads Suck Less

Automated ad operations built by publishers for publishers

Automated Ad Operations

Sortable’s Ad Engine works intelligently behind the scenes using machine learning to optimize your ad impressions. We analyze millions of impressions daily and make real-time decisions on which networks should fill your ad space, so you can focus on creating great content for your audience. It’s time to start earning more and seeing record performance.

We manage relationships with major ad partners, so you don’t have to

Demand wide

Sortable is a Google Certified Publishing Partner

Google has recognized Sortable’s experience with both DoubleClick Ad Exchange and DoubleClick for Publishers (in fact, our platform is built on it!) and they consider us a trusted partner.

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Request a Free Ad Ops Report Card

Our team of ad operations experts will use our Ad Engine to analyze your site and provide you with insights into how you could optimize your site to generate higher RPMs. 

We understand web publishers,

because we are web publishers. 

Sortable owns and operates 20 different websites, and we’re strongly anchored in our publisher roots. We understand how much work it takes to run a successful website, and we want to enable smaller publishers to compete with big players and large ad operations teams.

Recent Posts / View All Posts


How AdX Pricing Rules Can Affect CTR

| Ad Ops, Ad Optimization, Blog, Dynamic Allocation | No Comments
Have you ever wondered if the price floors and other preferences you set in your Google Ad Exchange (AdX) settings actually affect the performance of your campaigns? Well, we were curious, and so we managed to find data that indicates to what degree setting pricing rules for direct response campaigns...
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VPAID and VAST: Standards for Video Advertising Technology

| Ad Optimization, Video ads | No Comments
The effects of implementing the Video Player Ad-Serving Interface Definition (VPAID) standard have sparked several discussions online (Reddit, Hacker News) among dissatisfied users. There have even been in-depth breakdowns of the closely related Video Ad Serving Template (VAST) standard, digging into the potentially excessive amounts of data consumed on some...

It’s official! Sortable is one of Canada’s Fastest-Growing Companies

| Blog, Sortable | No Comments

We’re happy to share the news that Sortable is #14 on the 2016 PROFIT 500, with a five-year revenue growth rate of 4,653%*. It’s taken a lot of sweat, caffeine, and code to get us here, and our journey is just starting. A brief history lesson: We were originally founded…