About Sortable

At Sortable, our goal is to allow publishers to stop worrying about their online ads so they can focus on doing what they do best: creating great content.

Sortable’s Ad Engine works behind the scenes using machine learning to optimize ad impressions. We analyze millions of impressions daily and make real-time decisions on which networks should fill ad space. Instead of working with hundreds of partners and technologies to optimize revenue, publishers just use us – we handle everything, and the publishers save time and make more money.

We are an engineering-focused company, using data, algorithms, and technology to solve hard problems. The majority of our team is on the development side of the house, and are constantly working on developing and improving our Ad Engine.


We are strongly connected to our web publishing roots. Founded in 2009 (as Snapsort), we created 20 popular review websites, powered by our Decision Engine, which collects unstructured product data and produces high quality comparisons of different products. Our Decision Engine has helped over 500 million people find the right product for them.

In 2012, Snapsort was acquired by a large media company, but was subsequently bought back by Sortable’s founder Chris Reid.

Since launching our Ad Engine we have experienced explosive growth, helping hundreds of publishers generate greater ad revenue.

We understand how much work it can be to run a successful website, and we want to help lend a hand.


We are a collaborative team with minimal bureaucracy. Autonomy, taking ownership and learning from your mistakes are key values for our team.

Sortable’s sushi restaurant-turned-office is located in downtown Kitchener, Ontario, Canada. Our catered team lunches give opportunities for the team to discuss work-related problems, as well as pondering the ultimate question of life, the universe and everything.