Apple just lost its appeal of a UK court ruling that Samsung did not copy the iPad’s design for its Galaxy tablets.

Unless Apple appeals the decision to the UK’s Supreme Court and wins, they will need to run ads in print media and on their UK website for 6 months, stating that Samsung didn’t copy the iPad. Somewhat embarrassing and bad for business, as Apple lawyer Richard Hacon notes: “No company likes to refer to a rival on its website.” The print ads will appear in some of the biggest UK media, such as the Daily Mail, Guardian Mobile Magazine, the Financial Times, and T3.

The original ruling was in July, with Britain’s high court siding with Samsung, saying “[The Galaxy tablets] do not have the same understated and extreme simplicity which is possessed by the Apple design. They are not as cool.” Although that’s good news for Samsung with the ruling, that comment probably hurts just a little.

This ruling comes after Samsung lost a separate US patent case with Apple in August, and was ordered to pay more than $1bn in damages. To see the Galaxy Tab 2 and the iPad 3 match up outside the courts, check out our comparison.