Microsoft has hired some big named celebrities to pitch its newest devices. The ads featuring actress Jessica Alba and musician Gwen Stefani cast them as busy, on-the-go people who use the Windows phones to organize their lives. Stefani for instance uses her phone to write lyrics, organize her schedule and Skype her family when she is on tour. Ads featuring Andy Samberg and Cam Newton are to be released at a later date.
Hiring celebrities to promote mobile devices isn’t unique to Microsoft. Samsung has hired celebrities like LeBron James and Blake Shelton to promote its devices and Apple has hired Martin Scorcese and Zooey Deschanel to promote the iPhone.
See how the Nokia Lumia 920 stacks up against the iPhone 5 on Sortable.