Sony BRAVIA EX720 Series

  • 46" 1080p LED-backlit
  • 3D 240 Hz
  • Internet enabled
Released February, 2011
The latter helps improve image quality in bright rooms, but overall the EX720's strongest suits have little to do with the picture.
by c|net (Mar, 2011)

Conclusion Check out the Sony BRAVIA EX720 Series

91%
92%
100%
View Details
89%
100%
84%
100%
100%
100%
View Details
74%
76%
83%
View Details
89
First reviewed December, 2011

Features Key features of the Sony BRAVIA EX720 Series

Back view of Sony BRAVIA EX720 Series
Strengths include solid color accuracy in bright areas, very good reflection control in bright rooms, and fine video processing.
by c|net (Mar, 2011)

size

46"
70"
32"
We performed a hands-on evaluation of the 46-inch Sony KDL-46EX720, but this review also applies to the other screen sizes in the series.
BRAVIA EX720 Series by c|net (Mar, 2011)
Among edge-lit LED based LCDs the EX720 performed well-about average from a 2D picture quality standpoint.
BRAVIA EX720 Series by c|net (Mar, 2011)

thickness

Sony BRAVIA EX720 Series
Sharp AQUOS 734 Series
Sony BRAVIA HX750 Series
The EX720 has a slim, unadorned look with a relatively thin bezel that's basic glossy black on the top and sides and subtly textured glossy black on the bottom.
BRAVIA EX720 Series by c|net (Mar, 2011)
 

Performance Real world tests of Sony BRAVIA EX720 Series

power consumption

Sony BRAVIA EX720 Series
Sharp AQUOS 734 Series
Sony BRAVIA HX750 Series
We did not test the power consumption of this size TV in the Sony KDL-EX720 series, but we did test the 46-inch model.
BRAVIA EX720 Series by c|net (Mar, 2011)
Performance Among edge-lit LED based LCDs the EX720 performed well-about average from a 2D picture quality standpoint.
BRAVIA EX720 Series by c|net (Mar, 2011)
 

Our analysis How does it stack up against its top 10 competitors

pros

  • Edge-lit LED
  • Amazon Instant Video, Hulu Plus, Netflix, YouTube
  • Picasa
  • Pandora
  • Facebook, Twitter
  • MPEG2
  • MP3
  • JPEG
  • video chat with friends from the comfort of your living room
  • BRAVIA Sync
  • 178
  • access streaming content over the Internet
  • 2
  • enjoy realistic 3D videos at home
  • easier to share and enjoy your digital photos, music and video
  • optional, Unknown
  • 64 Watts
  • 27.94 mm
  • keep an eye on two channels at once
  • 4
  • 1
  • 2
  • 240 Hz
  • 1
  • 14,197 g
  • 1
  • 1
  • 43.2 mm

cons

  • 46"
  • 74.13%

Reviews Word on the street

Rated 69%
Read the review (Mar, 2011)
Like most active 3D TVs it doesn't include the proprietary glasses necessary to watch 3D content; Sony has a new version for 2011 that's lighter than the 2010 glasses.

Content

Sony's new menu system replaces the PS3-like XMB system with an inset window arrangement.
Sony BRAVIA EX720 Series 46" | by c|net (Mar, 2011)
The Sony did fail to de-interlace 1080i film-based material properly, which might manifest in some jaggies or other artifacts in films seen on the TV, but we doubt most viewers will notice.
Sony BRAVIA EX720 Series 46" | by c|net (Mar, 2011)
Sony did revamp its Home menu this year, ditching the PS3/PSP-style XMB interface for a new scheme that creates a main horizontal bottom row and a right-hand vertical column flanking a smaller, inset TV image (tweakers fret not; the TV image expands back to full size during picture adjustments).
Sony BRAVIA EX720 Series 46" | by c|net (Mar, 2011)

Picture quality

All sizes have identical specs and, according to the manufacturer, should provide very similar picture quality.
Sony BRAVIA EX720 Series 46" | by c|net (Mar, 2011)
Shadow detail was good, however, beating out the LNC630 and ST30.
Sony BRAVIA EX720 Series 46" | by c|net (Mar, 2011)
Grayscale tracking and primary/secondary colors in bright scenes were very good, however, as seen in the pre-tsunami, sunlit market from Chapter 1, with its natural-looking leaves, fabrics, and Marie's skin tone.
Sony BRAVIA EX720 Series 46" | by c|net (Mar, 2011)

Video

Submenus for Options and Favorites/History, as well as those dedicated buttons, help a little, and we appreciate that the numerous "small fry" niche video services are shunted into a submenu.
Sony BRAVIA EX720 Series 46" | by c|net (Mar, 2011)
A few tweaks during calibration to the 2-point white balance controls brought the grayscale to near perfection, aside from the very darkest areas of the picture.
Sony BRAVIA EX720 Series 46" | by c|net (Mar, 2011)
The Sony did fail to deinterlace 1080i film-based material properly, which might manifest in some jaggies or other artifacts in films seen on the TV, but we doubt most viewers will notice.
Sony BRAVIA EX720 Series 46" | Rated 69% by by c|net (Mar, 2011)

3d

In 2011, as in 2010, 3D picture quality does not figure into CNET's numeric performance rating.
Sony BRAVIA EX720 Series 46" | by c|net (Mar, 2011)

Movies

We prefer to keep dejudder off for films, but people who like the smooth effect can choose from four Motionflow presets.
Sony BRAVIA EX720 Series 46" | by c|net (Mar, 2011)

Editions Editions of the Sony BRAVIA EX720 Series

Price Edition Power consumption Size Wi-Fi Manufacturer code Compare
167 Watts 60" None KDL-60EX720
 
Compare
166 Watts 55" optional, 802.11g KDL-55EX720/US
 
Compare
116 Watts 40" optional, Unknown KDL-40EX720/US
 
Compare
93 Watts 32" None KDL-32EX720/US
 
Compare
64 Watts 46" optional, Unknown KDL-46EX720/US
 
Compare

Discussions Get involved, ask your question about the Sony BRAVIA EX720 Series

Sony
EX720 Series

Select aspects that are most important to you: (max 3)

Popular tags: