Sony BRAVIA NX720 Series

$1,500
  • 55" 1080p LED-backlit
  • 3D 240 Hz
  • Internet enabled
Released January, 2011
Sony's least expensive TV with that lovely Monolithic styling, it still costs a mint but will reward investors with some of the best 2D images we've seen on any LCD with an edge-lit LED backlight.
Rated 79% by by c|net (Oct, 2011)

Conclusion Check out the Sony BRAVIA NX720 Series

91%
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84%
76%
100%
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83%
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84
First reviewed December, 2011

Features Key features of the Sony BRAVIA NX720 Series

Back view of Sony BRAVIA NX720 Series

55

LED-backlit

The integration with different tv services like netflix and other internet channels is awesome.
Rated 80% by by Sean-Christmann (Nov, 2011)

size

55"
32"
32"
We performed a hands-on evaluation of the 55-inch Sony KDL-55NX720, but this review also applies to the other screen sizes in the series.
BRAVIA NX720 Series by c|net (Oct, 2011)
Also, the screen size was more important to me and all the Sony TV's bigger than 55 inches and with 240 Hz processor or greater is like double the price of this TV.
BRAVIA NX720 Series by badger (Oct, 2011)

thickness

Sony BRAVIA NX720 Series
Sony BRAVIA NX810 Series
Sony BRAVIA HX750 Series
The picture, its colors, and depth are incredible!
BRAVIA NX720 Series by spirytus--196-proof (Apr, 2012)
We also love the low-profile swivel stand with its thin metal base, although it feels a bit wobblier than some TVs during swivels.
BRAVIA NX720 Series by c|net (Oct, 2011)
 

Performance Real world tests of Sony BRAVIA NX720 Series

power consumption

Sony BRAVIA NX720 Series
Sony BRAVIA HX750 Series
Sony BRAVIA EX720 Series
Power consumption: We did not test the power consumption of this size in the Sony KDL-NX720 series, but we did test the 55-inch model.
BRAVIA NX720 Series by c|net (Oct, 2011)
Power consumption: The KDL-55NX720 is the second-most efficient TV we've tested this year after the power-miser HX929, and posted the same awesome 0.005 watt/square inch number.
BRAVIA NX720 Series by c|net (Oct, 2011)

black levels

Sony BRAVIA NX720 Series
Sony BRAVIA HX750 Series
Sharp AQUOS LC-70LE640U
The monolithic design is very nice as well, although it increases the amount of reflection, it is bright enough and has great black levels with accurate colors.
BRAVIA NX720 Series by Dan (Jan, 2012)
Black levels, picture consistency and amazing crispness have been achieved through the OptiContrast panel and X-Reality Engine.
BRAVIA NX720 Series by Sony-Reviewer (Jun, 2011)

contrast ratio

Sony BRAVIA NX720 Series
Sony BRAVIA HX750 Series
Sharp AQUOS LC-70LE640U
The colors are accurate and the contrast ratio is very good.
BRAVIA NX720 Series by Christopher-M.-Blount (Jul, 2011)
Faces are great and details are crisp and clear.
BRAVIA NX720 Series by Tr3 (Dec, 2011)
 

Our analysis How does it stack up against its top 10 competitors

pros

  • Edge-lit LED
  • Amazon Instant Video, Hulu Plus, Netflix, YouTube
  • Picasa
  • Pandora
  • Facebook, Twitter
  • AVCHD, MPEG1, MPEG2, MPEG4
  • MP3
  • JPEG
  • video chat with friends from the comfort of your living room
  • BRAVIA Sync
  • backlight zones are selectively turned off to enhance the picture's contrast
  • enjoy realistic 3D videos at home
  • access streaming content over the Internet
  • 2
  • easier to share and enjoy your digital photos, music and video
  • 2.22
  • 0.0002 cd/sq. m.
  • 70 Watts
  • 0.86
  • keep an eye on two channels at once
  • 4
  • 2
  • 1
  • 1
  • 1,200 lines
  • 240 Hz
  • 1
  • 33.02 mm
  • 1
  • 28 mm
  • 82.71%
  • 99 dollars

cons

  • TDGBR250B, 99 dollars
  • 1080i content may show some visual artifacts
  • limited color calibration controls; might not display the best picture
  • 0.3083/0.62
  • 0.1597/0.06
  • need to use a wired connection to access streaming content
  • None

Reviews Word on the street

Rated 79%
Read the review (Oct, 2011)
We'd have liked a 10-point grayscale system to further hone both, as well as color management to dial in the primaries and secondaries a bit closer to spec, but overall the NX720 set up nicely.
Rated 86% by 115 users at amazon.com
On the other hand, compared to the 40 inch Samsung 6400 I had before, you can watch TV in a sunlit room and the 3D quality, subjective as my experience may be is streets ahead.
Rated 80% by by Anthony-Bar (Apr, 2012)
The TV is sleek, the gorilla glass is great and the picture is great once you get all the adjustments for HD and widescreen set correctly.
Rated 60% by by hikergirlgvs (Nov, 2011)
I saw lot of complaints about3d and i was really affraid, but 3d is superb and the 2d to 3d conversion is also awsome.
Rated 100% by by PKP (Dec, 2011)

Panel

I could not view the 3D feature (no glasses available and they are not included with the set), but it was very good in previous models.
Sony BRAVIA NX720 Series 55" | Rated 80% by by E.-Fritz (May, 2011)
The 240 motion flow refresh rate was excellent and brought the scenes to life like I have never seen before, even better than I remember in the movie theater.
Sony BRAVIA NX720 Series 55" | Rated 100% by by Jetnfast (Aug, 2011)
Sony has a great picture and excellent 3D!!!! You wont go wrong with this TV.
Sony BRAVIA NX720 Series 55" | Rated 80% by by S (Oct, 2011)

3d

Although I have not checked out the 3D, I heard it might make a difference if you are concerned about high quality 3D output.
Sony BRAVIA NX720 Series 55" | Rated 100% by by badger (Oct, 2011)
I'm a 50-year-old coot and don't need 3D, plus, some people said 3D made them nauseous, so it's fine with me.
Sony BRAVIA NX720 Series 55" | Rated 100% by by M.-Krawitz (Nov, 2011)
3d is amazing, water splashed out of the TV when watching Narnia.
Sony BRAVIA NX720 Series 55" | Rated 100% by by Mark-Kraffert (Nov, 2011)

Picture quality

The Sony Bravia NX720 delivers vivid picture quality in high def that exceeds expectations and is superior to all competition.
Sony BRAVIA NX720 Series 55" | Rated 100% by by Jon-electronics (Jan, 2012)
Once I got the TV hooked up and seen the picture quality, I thought I made a big mistake.
Sony BRAVIA NX720 Series 55" | Rated 100% by by J.-Romano (Feb, 2012)

Content

But other than that, the delivery was actually early and watching sports and movies is more of a pleasure than ever.
Sony BRAVIA NX720 Series 55" | Rated 80% by by Tr3 (Dec, 2011)
Blu-ray movies are awesome with this TV but DVD movies are no less.
Sony BRAVIA NX720 Series 55" | Rated 100% by by Sony-Reviewer (Jun, 2011)
I haven't experimented with all of the features on the set yet, I am too busy enjoying the fabulous picture on movies and video games.
Sony BRAVIA NX720 Series 55" | Rated 100% by by Peter-L-Xerri (Apr, 2012)

Apps

The built in wifi allows you to browse the net and watch netflix, amazon, hulu etc. you can even stream content from your pc.
Sony BRAVIA NX720 Series 55" | Rated 100% by by ucla (Apr, 2012)
The apps such as Facebook and Pandora are a nice feature and are a great addition for someone who wants that in a tv.
Sony BRAVIA NX720 Series 55" | Rated 100% by by SmartShopper (Mar, 2012)
The color definition is very very good, combined with the 3D, and your browser Opera.
Sony BRAVIA NX720 Series 55" | Rated 100% by by Alexander-Posso--Mike (Feb, 2012)

Competition What else you should consider

Editions Editions of the Sony BRAVIA NX720 Series

Price Edition Power consumption Size Wi-Fi Manufacturer code Compare
182 Watts 60" None KDL-60NX720/US
 
Compare
$1,299
123 Watts 46" built-in, 802.11n KDL-46NX720
 
Compare
$1,500
70 Watts 55" None KDL-55NX720
 
Compare

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