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Seasonality, CPMs, and you (updated for 2020)
January 14, 2020Last updated: January 2020 As the new quarter begins, you may have noticed a drop in your CPMs. Seasonality (looking at how you—and the ad industry as a whole—are affected by the time of the year) impacts advertiser spend and thus, CPMs. While some verticals are impacted more than others, it’s important to understand how seasonality affects CPMs as they ... Read More
Top 10 ad tech trends to watch for in 2020
January 6, 2020As the calendar flips over and a new year begins, we tend to reflect on the past year and think ahead to what is to come. Maybe there is great pride in certain accomplishments, maybe some mistakes to learn from, but there is always a sense of hope for the fresh start and opportunity that a new year may bring. ... Read More
8 ways to address Google’s Two-Click Penalty
December 12, 2019We know that seasonality can impact your site traffic but a significant decrease is a cause for concern. More notably, when your ad click-through rate simultaneously goes down. When this happens, most publishers start talking about Google’s “Double-Click” or “Two-Click” penalty. If your site’s ads are affected by this, keep reading to learn eight ways to address the “Two-Click” penalty. ... Read More
Short-form and long-form content monetization
November 20, 2019You’ve probably heard the debate between short and long-form content or asked yourself how you can improve content monetization. Bite-sized blog posts and slideshows are examples of short-form content that are short and sweet, and straight to the point. In contrast, whitepapers, ebooks, and webinars are more in-depth and comprehensive. When content is what is driving users to your site, ... Read More
