above the fold

Does Above The Fold Really Matter?

Above the fold (ATF) inventory has always been in high demand and at a premium. Advertisers want to ensure that their brand creatives are highly visible, located front and center when a visitor lands on a page. It’s assumed that these high visibility slots will also pay high CPMs (Cost Per Thousand), and publishers are often eager to stuff their …

Dreams are bigger in Waterloo, house prices aren’t

Can’t afford to live in Toronto or Vancouver anymore? Have you thought about moving to Waterloo? Dreams are bigger here and home prices aren’t. Housing costs in Canada’s two largest cities are crazy, and make it nearly impossible for someone to afford a home. With an average detached home price of $380,000 and $223,000 for an apartment-style condo, Waterloo is an …