Sortable is now a Google Certified Publishing Partner

We’re happy to announce that we’ve been selected to join Google’s Certified Publishing Partners program. With our expertise in DoubleClick Ad Exchange and our experience with DoubleClick for Publishers (in fact, our platform is built on it!), we are the ideal partner to help you earn as much as possible from every impression. Why choose a Certified Publishing Partner? Because …

Organic Traffic is the Best Traffic

In the advertising industry there are two general types of traffic that end up on publisher’s websites. They are known as unpaid (organic), and arbitrage. Unpaid traffic (we colloquially refer to all unpaid traffic as organic) is the good stuff. This traffic comes directly to the site through three main avenues: direct (physical typing of the we address), referral (links …