5 Lessons From Building Startups and Beer

5 Lessons From Building Startups and Beer

We’re prepping for 2017 and decided to go down memory lane for Startups and Beer and maybe be really honest about what makes Startups and Beer a real community-driven initiative. Startups and Beer has grown out of a need to maintain a connection between many startups calling this region home and the community we work in. Sortable is growing rapidly (4,653% …

How AdX Pricing Rules Can Affect CTR

Have you ever wondered if the price floors and other preferences you set in your Google Ad Exchange (AdX) settings actually affect the performance of your campaigns? Well, we were curious, and so we managed to find data that indicates to what degree setting pricing rules for direct response campaigns could actually change the campaign’s performance. Our data shows that …