Top 4 Articles of 2016

Top 4 Articles of 2016

From experiments in header bidding, to the impact of color in AdSense, and the real story behind how Sortable came to be, here are our top most-viewed articles of 2016: The assumption being put to the test: if bidders are good for business, then it stands to reason that the more bidder pressure, the better. We ran an experiment to …

Sortable: a 2016 Year in Review

Sortable: a 2016 Year in Review

It’s been a big year ” HUGE. And we have some numbers to share just how crazy things have gotten over here. We’re growing fast, with no plans to slow down. This year we’ve almost tripled in size from 21 people to over 50. Our business is growing too! We partly measure our work through impressions, and we’ve managed to …

Counting What Counts: CPM vs. Revenue

Counting What Counts: CPM vs. Revenue

It’s common for publishers to use CPM to compare the performance of ad partners. However, CPM doesn’t take into account a variety of factors, and can leave publishers confused when the CPMs on partner dashboards don’t translate to revenue. In order for publishers to truly understand how partners are performing, they need to look at eCPM and revenue, not just …