Stats Show Viewability Outlook Still Unclear

Stats Show Viewability Outlook Still Unclear

We’ve taken a look at our desktop and mobile ad units network-wide to help our customers improve and understand their viewability performance. Here is what data we’ve found, and how you can use what we’ve learned: Conclusions we can draw: Previously we made the case that viewability was not the metric of the future, and it seems that the industry …

10 Ad Tech Trends to Watch in 2017

10 Ad Tech Trends to Watch in 2017

Header bidding moves server-side, video is on the rise, and the live-stream will be mainstream. In a rapidly-changing industry, it’s hard to stay on top of predictions for 2017. We’ve rounded up the top 10 trends to watch for in 2017. Header bidding is revolutionising digital advertising and header bidding containers are an essential element in managing this new technique. …