Creating a Blockbuster: How Website Layout Affects Revenue Potential

Creating a Blockbuster: How Website Layout Affects Revenue Potential

The prolific film writer and director Alfred Hitchcock once said he liked to play his audience like a piano, meaning he’d push their buttons and pull their emotions; he aimed for complete control, directing their attention and behaviour. Much like filmmakers need to engage and please their audience, publishers need to understand how users consume content and figure out how …