Bad Actors, Bad Ad Quality, and just plain Bad UX

Bad Actors, Bad Ad Quality, and just plain Bad UX

User experience (UX) refers to an end user’s interaction with a brand, its products, and/or its services. For publishers, good user experience means that visitors will read a whole article, enjoy it enough to share or come back for more, and view some ads along the way. Ads must be relevant to a publisher’s audience and in particular, unobtrusive. The …