The Buzz on Viewability and Optimizations for Revenue

The Buzz on Viewability and Optimizations for Revenue

Viewability is one of the most important metrics publishers can optimize towards because the first step in driving brand engagement for advertisers is to ensure campaigns are seen by users. Advertisers use several key performance indicators (KPIs) to help measure the performance of their digital campaign spend. Compared to traditional advertising forms like radio and print, digital advertising offers unique …

Seasonality, CPMs, and You

Seasonality, CPMs, and You

As the new quarter begins, you may have noticed a drop in your CPMs. Seasonality (looking at how you”and the ad industry”are affected by the time of the year) impacts advertiser spend and thus, CPMs. While some verticals are impacted more than others, it’s important to understand how seasonality affects CPMs as they play a key role in forecasting and …