Sortable helps online publishers generate greater revenue from their online ads. Using machine learning, we make real-time decisions about which ad networks should fill each ad impression. Our ad optimization technology analyzes billions of impressions each month to learn how to improve advertising performance for our partners. We also mediate the relationships between publishers and top brands, and between ad networks and other advertising partners, helping all parties save time and effort in the process.
Sortable began as an online publisher, building 20 websites and apps to help consumers compare competing products in a number of categories, generating over 500 million product comparisons since their creation. In 2014, after realizing that the experience gained from building websites was better used to help fellow publishers, Sortable launched the machine learning ad optimization focused technology company that you see today.