About Sortable


Sortable helps online publishers generate greater revenue from their online ads. Using machine learning, we make real-time decisions about which ad networks should fill each ad impression. Our ad optimization technology analyzes billions of impressions each month to learn how to improve advertising performance for our partners. We also mediate the relationships between publishers and top brands, and between ad networks and other advertising partners, helping all parties save time and effort in the process.

Sortable began as an online publisher, building 20 websites and apps to help consumers compare competing products in a number of categories, generating over 500 million product comparisons since their creation. In 2014, after realizing that the experience gained from building websites was better used to help fellow publishers, Sortable launched the machine learning ad optimization focused technology company that you see today.

About Christopher Reid

christopher-reid-sortable-headshotChristopher Reid is the founder and CEO of Sortable, a Waterloo Region startup on a mission to make ad ops simple. With an engineering background from the University of Waterloo, he is a serial entrepreneur on his fifth venture and has led tech ventures in industries ranging from educational technology to the consumer web and business-to-business software-as-a-service.

He is the driving force behind Sortable (formerly Snapsort Media), which uses machine learning to help online publishers automate ad operations. Previously a web publishing company, Snapsort Media was acquired in 2011 and bought back in 2014 to relaunch to Sortable’s current day business.

In his spare time, Christopher mentors startups founders on topics like strategy, fundraising, and sales. He is a frequent guest speaker within the advertising operations industry. His philanthropic work includes Social Venture Partners Waterloo Region.

Press Kit

For logos, team photos, and biographies please see our press kit.

For press inquiries or media appearances please contact us at team [at] sortable.com and we will do everything we can to help you with your story.