Why use Sortable?
Automatically manage ad networks
- Our ad optimization technology makes ad networks work harder for your impressions by algorithmically managing your ad inventory and increasing your RPMs.
- We have built relationships with top brands, ad networks, and SSPs who are looking to advertise on your site.
- Access dozens of different ad units, for display and mobile, from around the world.
Route your ad impressions
- Dynamically route your ad impressions to the partner who is most likely to fill at the highest CPM.
- Our ad ops technology analyzes your site’s traffic profile and demand partners using a multitude of variables.
- Using machine learning, our ad tech decides in real-time which ad networks should fill every ad impression.
Decreased loss = new audience
- Decreasing lost impressions allows you to reach an audience you never knew you had.
- Our ad tech takes loss into account when routing traffic, ensuring that your impressions are served to the right partners first.
- By making algorithmic decisions about your ad deployment, we are able to decrease the time it takes for your ads to load.
One-stop unified reporting
- We consolidate all your reports into one place, giving you a clear idea of how your ad inventory is performing with a single login.
- Our ad technology does all the heavy lifting, providing you with a simple dashboard that displays date, impressions, revenue, and eCPM.
- Everything is updated in near real-time.
Built by publishers
- Sortable is built upon our publisher roots; we own and operate 20 different websites.
- We got tired of ad networks over-promising and under-performing, so we developed our own ad ops technology, built for publishers by publishers.
- Our ad tech allows you to focus on creating great content, while we focus on optimizing your ad inventory.