You’ve probably heard about price floors before. Since Google Ad Manager switched to the first-price auction model, there seems to be less conversation about price floor optimization. Price floors (or floor prices) have become an important component publishers can use… Read More »Price Floor Optimizations
Hear that? It’s the sound of an industry’s collective sigh of relief after Google’s recent announcement that third-party cookies will still be around until at least 2023. Don’t stick your head in the sand though, the Privacy Sandbox isn’t going… Read More »Long(er) Live the Third-Party Cookie!
At Sortable, when we come across news articles that impact our industry and other publishers, we share them with each other and chat about the implications. In order to expand the discussion, we want to share these articles with you… Read More »Ad Tech News Roundup – May 2021
At Sortable, when we come across news articles that impact our industry and other publishers, we share them with each other and chat about the implications. In order to expand the discussion, we want to share these articles with you… Read More »Ad Tech News Roundup – April 2021
The year 2020 is one that will not soon be forgotten, a year many of us happily put in the rear-view mirror, and now we are looking forward with hope and anticipation for better things in 2021 (even if it’s… Read More »Top 3 Advertising Trends for 2021
It’s common for publishers to use a metric like CPMs to compare the performance of ad partners on their site. However, CPMs may not account for other factors that can impact a site’s overall revenue, and can cause confusion when… Read More »Counting what counts: CPMs, eCPMs, and revenue
As the calendar flips over and a new year begins, we tend to reflect on the past year and think ahead to what is to come. Maybe there is great pride in certain accomplishments, maybe some mistakes to learn from,… Read More »Top 10 ad tech trends to watch for in 2020
A few months ago, Google announced that they would be transitioning Google Ad Exchange to a unified first price auction in Google Ad Manager. In early June, Google will begin testing a small percentage of inventory, with the transition schedule… Read More »Everything you need to know about first-price auctions