Minhung Ling

Last updated on June 2020 We’ve always discussed how it’s important to understand how seasonality affects CPMs in order to effectively benchmark, forecast, and predict revenue. As we move into July and August, publishers in the northern-Atlantic regions, like North… Read More »Seasonality And The Summer Slowdown

Last updated: March 2021 As the new quarter begins, you may have noticed a drop in your CPMs. Seasonality (looking at how you — and the ad industry as a whole — are affected by the time of the year)… Read More »Seasonality, CPMs, and you