Google AdSense is an ad monetization platform that was initially developed by a startup company from Santa Monica, California. In 2003, Google acquired the AdSense platform, using it to enable digital publishers from all over to monetize their website by… Read More »How to Use Google AdSense
Back in 2019, Google transitioned to a newer unified pricing model for Google Ad Manager. For some publishers this was good news, and for others, not so much. Then there are the ad tech individuals who are still trying to… Read More »What is Unified Pricing in Google Ad Manager?
What is an Interstitial Ad? Sortable now supports Google’s new interstitial ad product which provides publishers with a new revenue stream by showing users an ad between some pageviews. It is initiated when a user clicks a relevant link on one page… Read More »What are Interstitials in Web Advertising?
As a refresher, let’s start with what an ads.txt file is. Already an expert? Perfect. Scroll down to learn how you’re not unlocking new revenue when you don’t update your file. What is ads.txt? Ads.txt (which stands for Authorized Digital… Read More »Not Updating Your Ads.txt Is Costing You New Ad Revenue
What is a consent management platform (CMP)? Just to review, a consent management platform (CMP) is a way for publishers to collect and manage consent from site visitors for the data their site (or sites they own) uses and stores.… Read More »What’s The Sortable-hosted Quantcast CMP?
We know that seasonality can impact your site traffic but a significant decrease is a cause for concern. More notably, when your ad click-through rate simultaneously goes down. When this happens, most publishers start talking about Google’s “Double-Click” or “Two-Click”… Read More »8 ways to address Google’s Two-Click Penalty
Exchange bidding, also known as Exchange Bidding in Dynamic Allocation (EBDA), is a server-side unified auction. It’s where ad exchanges and SSPs compete with Google Ad Exchange to win impressions. This was Google’s response to header bidding and the need to… Read More »The value of exchange bidding
A webpage downloads and renders its ads as soon as a user opens a new page. This will allow the browser to cache the whole webpage. But, there’s no guarantee that the user will actually view all the downloaded ads.… Read More »How to optimize user experience with lazy loading
What is header bidding? Header bidding is a programmatic advertising technique. It allows publishers to offer their inventory to multiple ad exchanges simultaneously before sending requests to ad servers (ie. Google Ad Manager). Header bidding evolved from waterfall bidding. A… Read More »What you need to know about header bidding