Skip to content

Sortable

Freestar Announces Acquisition of Sortable Bolstering Its Monetization Solutions and Analytics Capabilities

Acquisition Grows Reach to Over 70% of All U.S. Internet Users Each Month Phoenix, AZ, September 1, 2021 — Freestar, the leading monetization partner for content publishers, e-commerce sites, and app developers, today announced its acquisition of Sortable, a Canada-based… Read More »Freestar Announces Acquisition of Sortable Bolstering Its Monetization Solutions and Analytics Capabilities

google analytics

FAQ: CPC versus CPM

As a website publisher, ad revenue may be the largest contributor to your revenue. But here’s the thing: there are various different models of ad revenue and it can be confusing to figure out how they work and how you’ll… Read More »FAQ: CPC versus CPM

What is VPAID?

If you’re using video content as an integrated part of your business (and if you aren’t, why not?) you need to know about VPAID. VPAID stands for Video Player Ad-Serving Interface Definition and is a tagging protocol which allows a… Read More »What is VPAID?

magnifying glass

What is Buyers.json?

Buyers.json represents a simple, but incredibly important mechanism that allows demand-side advertising platforms to disclose the identities of buyers publicly. From a security standpoint, this is crucial because it allows for immediate identification of any threats once they appear.  It… Read More »What is Buyers.json?