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How to minimize the COVID-19 impact on publisher revenue

How to minimize the COVID-19 impact on publisher revenue

Coronavirus USA. Symptoms of coronavirus. Coronavirus testing. Corona virus news. What is corona virus. Corona virus relief. Corona virus curve. ...

COVID-19 keyword block list terms

COVID-19 keyword block list terms

Last updated: March 19, 2020, at 10:38 pm  As the coronavirus pandemic continues, some advertisers are tasked with quickly adding keywords ...

The first 90 days: Transitioning to Sortable

The first 90 days: Transitioning to Sortable

At Sortable, creating a smooth onboarding experience for our new publishers is important to us, which is why we’ve decided to share our 90-day ...

Why publishers choose Sortable

Why publishers choose Sortable

We value the publishers we work with. When we see them succeed, we know we’ve done our part in helping them get there. When publishers choose to ...

Counting what counts: CPMs, eCPMs, and revenue

Counting what counts: CPMs, eCPMs, and revenue

It’s common for publishers to use a metric like CPMs to compare the performance of ad partners on their site. However, CPMs may not account for ...

Finding the right Ad Ops provider for you

Finding the right Ad Ops provider for you

Are you looking to monetize your site or switch Ad Ops providers, but can’t figure out how to choose the right Ad Ops provider for you? How do you ...

10 Google AdSense alternatives to consider in 2020

10 Google AdSense alternatives to consider in 2020

As a publisher, you probably think a lot about optimizing and improving both your advertising operations and the revenue that you generate from ads. ...

A Seasonality Primer

A Seasonality Primer

Have you been affected by seasonal trends? Unsure of what it is or how to address it? We go into the basics of seasonality. What is seasonality? ...

Seasonality, CPMs, and you (updated for 2020)

Seasonality, CPMs, and you (updated for 2020)

Last updated: January 2020 As the new quarter begins, you may have noticed a drop in your CPMs. Seasonality (looking at how you—and the ad industry ...

Top 10 ad tech trends to watch for in 2020

Top 10 ad tech trends to watch for in 2020

As the calendar flips over and a new year begins, we tend to reflect on the past year and think ahead to what is to come. Maybe there is great pride ...

8 ways to address Google’s Two-Click Penalty

8 ways to address Google’s Two-Click Penalty

We know that seasonality can impact your site traffic but a significant decrease is a cause for concern. More notably, when your ad click-through ...

Short-form and long-form content monetization

Short-form and long-form content monetization

You’ve probably heard the debate between short and long-form content or asked yourself how you can improve content monetization. Bite-sized blog ...

Optimizing your SEO – A step-by-step guide

Optimizing your SEO – A step-by-step guide

When we’re trying to learn about a topic, our default action is to go to a search engine. With millions of searches conducted every day, it’s ...

GoodWell certifies Sortable for humane workplace practices

GoodWell certifies Sortable for humane workplace practices

FOR IMMEDIATE RELEASE GoodWell Certifies Sortable for Humane Workplace Practices KITCHENER, ON (September 17, 2019) – Sortable announced today ...

The value of exchange bidding

The value of exchange bidding

Exchange bidding, also known as Exchange Bidding in Dynamic Allocation (EBDA), is a server-side unified auction. It’s where ad exchanges and ...

How to optimize user experience with lazy loading

How to optimize user experience with lazy loading

A webpage downloads and renders its ads as soon as a user opens a new page. This will allow the browser to cache the whole webpage. But, there’ ...

What you need to know about header bidding

What you need to know about header bidding

What is header bidding? Header bidding is a programmatic advertising technique. It allows publishers to offer their inventory to multiple ad ...

Seasonality and the summer slowdown

Seasonality and the summer slowdown

Earlier this year, we discussed how it’s important to understand how seasonality affects CPMs. This was in order to effectively benchmark, ...

Ad refresh, reconsidered

Ad refresh, reconsidered

There are a lot of tools and techniques that web publishers can use to maximize ad revenue. This includes A/B testing, header bidding, and lazy ...

Everything you need to know about first-price auctions

Everything you need to know about first-price auctions

A few months ago, Google announced that they would be transitioning Google Ad Exchange to a unified first price auction in Google Ad Manager. In ...

Let’s talk about session RPM

Let’s talk about session RPM

As a publisher, you understand how important it is to measure the performance of your website(s). This allows you to see if your users are loving ...

The Fundamental Value of Implementing Desktop Anchors

The Fundamental Value of Implementing Desktop Anchors

Ad placements, like desktop anchors, tend to be one of the most overlooked aspects of running a website. When publishers place banner ads wherever ...

Top tips for optimizing your ad sizes in 2019

Top tips for optimizing your ad sizes in 2019

Your website may look fantastic with a 970×250 banner ad, but it may not be the best size for monetization. Optimizing ad unit sizes based on ...

4 Questions Every Publisher should ask when selecting an Ad Partner

4 Questions Every Publisher should ask when selecting an Ad Partner

At Sortable, we believe a trusted ad partner can be extremely beneficial for your business, taking the stress out of selling ads, allowing you to ...

Top 5 Ad Ops conferences to attend in 2019

Top 5 Ad Ops conferences to attend in 2019

At Sortable, we value our participation in conferences and industry events. They are crucial for Ad Ops and our publishers. Especially with the Ad ...

The buzz on viewability and optimizations for revenue

The buzz on viewability and optimizations for revenue

Viewability is one of the most important metrics publishers can optimize towards. The first step in driving brand engagement for advertisers is to ...

Bad actors, bad ad quality, and just plain bad UX

Bad actors, bad ad quality, and just plain bad UX

User experience (UX) refers to an end user\'s interaction with a brand, its products, and/or its services. For publishers, good user experience ...

Five ways to increase CPMs

Five ways to increase CPMs

At Sortable, our Customer Success teams spend a big chunk of their time looking for ways to optimize our publishers\' performance, which often comes ...

Sortable announced as one of Deloitte’s Technology Fast 50 Companies

Sortable announced as one of Deloitte’s Technology Fast 50 Companies

Kitchener, November 15, 2018 — Sortable is presented the Deloitte Technology Fast 50TM program award for its rapid revenue ...

It’s a Three-peat! Sortable Achieves Deloitte Fast 50 Ranking Three Years in a Row

It’s a Three-peat! Sortable Achieves Deloitte Fast 50 Ranking Three Years in a Row

Sortable\'s ability to provide deep insights using our industry-leading technology platform and big data has been resonating with our customers. The ...

A UTM primer

A UTM primer

Do you know where all your traffic is coming from? Sure, you know a percentage is from social media, but which platform? Which article? If you are ...

The Impact of GDPR on Publishers

It\'s a new world post-rollout of the General Data Protection Regulation (GDPR), a European digital privacy law with global economic impact. An ...

Building a smart place to work and proving it

Building a smart place to work and proving it

Building a company is more than just creating a product and hiring people to sell and maintain it. (This is a simplistic way of looking at it, I& ...

Sortable is the first Canadian company to receive the GoodWell Certification

Sortable is the first Canadian company to receive the GoodWell Certification

KITCHENER, ON – JANUARY 9, 2018 – Based on quantifiable data and firm methodology, GoodWell has certified that Sortable is a fair, ...

Looking ahead to 2018: the future of e-commerce

Looking ahead to 2018: the future of e-commerce

As the new year approaches fast, we\'re thinking about what trends will surface in 2018. In this instalment, Jennifer Fields, Head of Publisher ...

Looking ahead to 2018: the year big media fights back

Looking ahead to 2018: the year big media fights back

As the new year approaches fast, we\'re thinking about what trends will surface in 2018. In this instalment, Ryan Fuss, our Chief Revenue Officer, ...

Looking ahead to 2018: give publishers the data they need to thrive

Looking ahead to 2018: give publishers the data they need to thrive

As the new year approaches fast, we\'re thinking about what trends will surface in 2018. In this instalment, Ashly Knox, our Head of Sales ...

How OpenRTB 3.0 can clean up the programmatic ecosystem

How OpenRTB 3.0 can clean up the programmatic ecosystem

2017 is shaping up to be the year programmatic tightened its bootstraps. Earlier this year, the IAB Tech Lab led an initiative to help combat fraud ...

Just keep swimming: maintaining momentum with your content

Just keep swimming: maintaining momentum with your content

Have you ever thought of a website as a shark? Some species of sharks ” like the salmon shark and the great white shark ” need to keep swimming in ...

Startups and Beer returns November 30 for community-building and craft brews

Startups and Beer returns November 30 for community-building and craft brews

The Waterloo Region tech community is rallying together again to put the fun in fundraising: Startups and Beer returns Thursday, November 30! From 5 ...

Creating a blockbuster: how website layout affects revenue potential

Creating a blockbuster: how website layout affects revenue potential

The prolific film writer and director Alfred Hitchcock once said he liked to play his audience like a piano, meaning he\'d push their buttons and ...

Canadian Business: PROFIT 500: Sortable named #12 fastest-growing company in Canada

Canadian Business: PROFIT 500: Sortable named #12 fastest-growing company in Canada

The 500 companies listed here vary dramatically by region, industry and size, but they have one thing in common: They’re in serious growth mode at a ...

Mediashift: Sortable Analytics helps publishers optimize their revenue faster

Mediashift: Sortable Analytics helps publishers optimize their revenue faster

Publishers need to be able to wring every dollar out of their content, and the quicker they can access performance metrics, the better they are able ...

What’s going on with Google Chrome in 2018?

What’s going on with Google Chrome in 2018?

You\'ve likely heard buzz about an update coming to Chrome in 2018 that will block bad and intrusive ads in desktop and mobile versions of the ...

Shining a light in programmatic’s darkest corners with ads.txt

Shining a light in programmatic’s darkest corners with ads.txt

Programmatic advertising is a very smart, efficient, and cost-effective way to deliver highly-focused personalized ads to web audiences. ...

On Analytics

On Analytics

Before we get going here, I\'m going to provide some context around how I view digital publishing. I\'m an engineer, and Sortable got into the ...

Media In Canada: Sortable dives into analytics with new launch

Media In Canada: Sortable dives into analytics with new launch

Automated ad operations company Sortable has jumped into analytics. Publishers can use its newly launched service, called Sortable Analytics, to ...

Track what matters with Sortable Analytics

Track what matters with Sortable Analytics

Sortable Analytics is here! We\'re excited about the launch of our comprehensive dashboard and how it can empower publishers and make their lives ...

Betakit: Sortable launches analytics tool

Betakit: Sortable launches analytics tool

This week, several Canadian startups have made announcements, launching new features, partnerships, and more. Here’s the latest on Canada; ...

Sortable nominated for Employer of the Year in the DigiDay WorkLife Awards

Sortable nominated for Employer of the Year in the DigiDay WorkLife Awards

KITCHENER, ON — AUGUST 16, 2017 – Sortable is the only Canadian finalist for Employer of the Year, Tech Platform in the first annual ...

Betakit: Sortable begins growth of Toronto team

Betakit: Sortable begins growth of Toronto team

Two Canadian startups announced major additions to their teams; BetaKit pulled together this roundup to give you the latest on these company ...

Ad Exchanger: Tickld makes content promotion a science with better analytics

Ad Exchanger: Tickld makes content promotion a science with better analytics

Publishers paying to promote content on social platforms need to determine the return on their ad spend, just like marketers. The sites Tickld, ...

Media In Canada: Sortable opens Toronto office

Media In Canada: Sortable opens Toronto office

Sortable, an automated ad operations company, is expanding into the Toronto market with two hires. To help drive that expansion with client and ...

Site speed and user experience drive performance: Washington Post’s Zeus and Vice’s redesign

Site speed and user experience drive performance: Washington Post’s Zeus and Vice’s redesign

In what is becoming a common refrain among large publishers, Forbes reports that the rollout of a new internally developed ad tech product Zeus by ...

Ad blocking update for 2017

Back in 2015, we walked through a State of the Ad Blocking Nation, an article describing ad blocking, its adoption, and how it might affect ...

Facebook enforcing policy change to crack down on high ad-to-content ratio web pages

Facebook enforcing policy change to crack down on high ad-to-content ratio web pages

Facebook is cracking down on publishers with low quality web page experiences, and this will have a big impact on publishers running content ...

What does Facebook’s rise in Ad Tech mean for the open web?

What does Facebook’s rise in Ad Tech mean for the open web?

The reality is that Facebook is one of the most powerful companies in the tech industry - and arguably, the world. The rise of Facebook The ...

Sortable ranks among Canada’s top small & medium employers

Sortable ranks among Canada’s top small & medium employers

We\'re excited to share that we\'ve been named one of Canada\'s Top Small & Medium Employers (SME), part of Mediacorp\'s annual ranking of\ ...

Why the Ad Tech industry should consider a move to first-price auctions

Why the Ad Tech industry should consider a move to first-price auctions

First, what is the difference between the two? The current industry standard is the second-price auction: each bidder submits their price for the ...

Advertising Age: Facebook launches header bidding, turns to partners for the tech

Advertising Age: Facebook launches header bidding, turns to partners for the tech

Facebook just executed what might best be described as a digital advertising coup against rival Google and its DoubleClick empire. The social media ...

Business Insider: Facebook made an unprecedented move to partner with ad tech companies including Amazon to take on Google

Business Insider: Facebook made an unprecedented move to partner with ad tech companies including Amazon to take on Google

Facebook announced on Wednesday it is partnering with six ad tech firms to open up its Facebook Audience Network - which lets thousands of ...

Sortable selected as Facebook Audience Network header bidding integration

Sortable selected as Facebook Audience Network header bidding integration

MARCH 21, 2017 KITCHENER, ON – We’re very happy to announce that Sortable has been selected as one of a handful of global Facebook ...

Header bidding and beyond – a Sortable Publisher Day talk with Christopher Reid

Header bidding and beyond – a Sortable Publisher Day talk with Christopher Reid

Sortable had the pleasure of hosting our first ever publisher event at Google New York this past February.  In the first of our videos ...

Stats show viewability outlook still unclear

Stats show viewability outlook still unclear

We\'ve taken a look at our desktop and mobile ad units network-wide to help our customers improve and understand their viewability performance. Here ...

10 Ad Tech trends to watch in 2017

Header bidding moves server-side, video is on the rise, and the live-stream will be mainstream. In a rapidly-changing industry, it\'s hard to stay ...

How to Make It in Tech Sales | No Bullshit Sales Talk With FunnelCake, Shopify Plus, Georgette Packaging

How to Make It in Tech Sales | No Bullshit Sales Talk With FunnelCake, Shopify Plus, Georgette Packaging

Talk to tech sales people and ask any questions you have about working in the Waterloo Region tech sector. No bullshit. We promise. Finding a way to ...

Top 5 Ad Ops conferences to attend in 2017

Top 5 Ad Ops conferences to attend in 2017

We return with our second installment of ad ops conferences to attend for the year. Most of our picks from last year are back, and we\'ve updated ...

Betakit: Former VICE Canada Chief Revenue Officer Ryan Fuss joins Waterloo-based Sortable

Betakit: Former VICE Canada Chief Revenue Officer Ryan Fuss joins Waterloo-based Sortable

Fuss will work in Sortable’s newly-created role of chief revenue officer, where he will be responsible for revenue-generating activities like sales, ...

Sortable: a 2016 Year in Review

Sortable: a 2016 Year in Review

It\'s been a big year - HUGE. And we have some numbers to share just how crazy things have gotten over here. We\'re growing fast, with no plans to ...

The spectrum of publisher ad stacks

The spectrum of publisher ad stacks

One of the benefits of working with a large number of publishers is that we\'re able to gain a deep understanding of their unique needs. As we\'ve ...

CTV.ca: 7 local tech companies named some of Canada’s 50 fastest-growing

CTV.ca: 7 local tech companies named some of Canada’s 50 fastest-growing

Deloitte’s 2016 list of Canada’s 50 fastest-growing technology companies contains no shortage of businesses based in Waterloo Region.Read more ...

Take two: Sortable joins Deloitte Fast 50 fastest growing technology companies

Take two: Sortable joins Deloitte Fast 50 fastest growing technology companies

We\'re excited to share that we\'ve been named #8 on the Deloitte Fast 50, an annual ranking of the fastest growing tech companies in ...

BetaKit: Deloitte releases its list of Canada’s 50 fastest-growing companies

BetaKit: Deloitte releases its list of Canada’s 50 fastest-growing companies

For almost 20 years, Deloitte has used the Technology Fast 50 program to celebrate Canadian companies that the firm says demonstrate innovation and ...

BoingBoing.net: Canadian tech firms will have their pick of overseas talent thanks to

BoingBoing.net: Canadian tech firms will have their pick of overseas talent thanks to

The massive talent shortage in tech has all kinds of weird effects: the inability to outbid tech giants means that badly secured hospitals get ...

5 lessons from building Startups and Beer

5 lessons from building Startups and Beer

We\'re prepping for 2017 and decided to go down memory lane for Startups and Beer and maybe be really honest about what makes Startups and Beer a ...

How AdX pricing rules can affect CTR

How AdX pricing rules can affect CTR

Have you ever wondered if the price floors and other preferences you set in your Google Ad Exchange (AdX) settings actually affect the performance ...

The Record: 7 Waterloo Region firms on Technology Fast 50 list

The Record: 7 Waterloo Region firms on Technology Fast 50 list

WATERLOO REGION — Seven Waterloo Region companies are on a new list of Canada\'s fastest growing technology companies. Sortable, Axonify, Clearpath, ...

It’s official! Sortable is one of Canada’s fastest-growing companies

It’s official! Sortable is one of Canada’s fastest-growing companies

We\'re happy to share the news that Sortable is #14 on the 2016 PROFIT 500, with a five-year revenue growth rate of 4,653%*. It\'s taken a lot of ...

Startups and Beer is back Sept. 22 for a night of community, connection and craft brews

Startups and Beer is back Sept. 22 for a night of community, connection and craft brews

What do tech startups, craft brew and a former auto garage have in common? They\'ll be the featured elements of the next Startups and Beer on ...

AdExchanger: In new sell-side push, Facebook trials header bidding and tie-ins with native SSPs

AdExchanger: In new sell-side push, Facebook trials header bidding and tie-ins with native SSPs

Facebook confirmed it’s “exploring header bidding with a small set of publishers.” Those partners may include USA Today and Hearst, according to The ...

Ad refresh and its effects on CPMs

Ad refresh and its effects on CPMs

TL;DR Many techniques are used to draw more value out of an impression on a web page. These can vary from placing more ads to the page, to adding ...

Google isn’t going anywhere

Google isn’t going anywhere

A few weeks ago, we contributed an article to AdExchanger\'s Data-Driven Thinking column about the civil war within the advertising industry. In the ...

How we hire developers at Sortable

How we hire developers at Sortable

Hiring is hard. Assessing technical proficiency, planning for the needs of individual teams, and feeling out culture fit company-wide means that ...

No Bullshit Sales: Sortable is hosting a tech sales networking and info session

No Bullshit Sales: Sortable is hosting a tech sales networking and info session

If you\'re looking to jump into sales in the tech industry but don\'t know where or how to start, hear from the sale teams behind some of Waterloo ...

Sortable is now a Google Certified Publishing Partner

Sortable is now a Google Certified Publishing Partner

We\'re happy to announce that we\'ve been selected to join Google\'s Certified Publishing Partners program. With our expertise in DoubleClick Ad ...

AlleyWatch: NY AdTech panel hits heavy on pros, cons of header bidding, Google

AlleyWatch: NY AdTech panel hits heavy on pros, cons of header bidding, Google

Digital advertising is a heavily jargon-based industry, and the simplest of concepts can end up sounding complex. Specifically, the rise of header ...

AdExchanger: Sortable wants to automate your Ad Ops team

AdExchanger: Sortable wants to automate your Ad Ops team

Optimizing a programmatic ad stack today involves constant manual adjustments. More demand? Move floor prices up. Less demand? Dial them back down. ...

Does above the fold really matter?

Does above the fold really matter?

Above the fold (ATF) inventory has always been in high demand and at a premium. Advertisers want to ensure that their brand creatives are highly ...

AdExchanger: AppNexus strikes back against Google’s attempt to end header bidding

AdExchanger: AppNexus strikes back against Google’s attempt to end header bidding

Since Google opened up its ad server and brought exchange bidding to dynamic allocation a month ago, publisher ad tech and media companies have been ...

BBC: A Trump presidency has Americans looking north

BBC: A Trump presidency has Americans looking north

Every four years, terrified by a potential president, many Americans roll out a well-worn pronouncement: \"I\'m moving to Canada!\" However, this ...

Vox: The reasons Americans want to move to Canada are the reasons it’s really hard to do it

Vox: The reasons Americans want to move to Canada are the reasons it’s really hard to do it

In 2016, you\'re not alone: The Canadian government\'s immigration website crashed the day after Donald Trump swept the Super Tuesday primaries, ...

13 Google AdSense alternatives

13 Google AdSense alternatives

As a publisher, you probably think a lot about optimizing and improving both your advertising operations and the revenue that you generate from ads. ...

CBC News: Silicon Valley North? Toronto, Waterloo position themselves as next tech hub

CBC News: Silicon Valley North? Toronto, Waterloo position themselves as next tech hub

\'Waterloo the sort of hacker, hustler, entrepreneurial mindset — but Toronto brings scale\' ...

Betakit: 20 Student Startups Compete For $125,000 at W16 #VELOCITYFUND Finals

Betakit: 20 Student Startups Compete For $125,000 at W16 #VELOCITYFUND Finals

The future of education is made up of three components: co-operative education, research intensity, and student entrepreneurship. At least, that’s ...

The Record: Kitchener firm wants Silicon Valley workers who don’t like Trump to come to Canada

The Record: Kitchener firm wants Silicon Valley workers who don’t like Trump to come to Canada

Canada\'s technology industry has chosen a mascot for its latest campaign to poach Silicon Valley talent. His name is Donald Trump. Sortable, an ...

Bloomberg: Work in Silicon Valley and Spooked About Trump? Canada Wants You

Bloomberg: Work in Silicon Valley and Spooked About Trump? Canada Wants You

Sortable, an advertising startup, has been running Facebook ads featuring a photo of The Donald with the tagline: “Thinking of moving to Canada? ...

Sortable housewarming party

Sortable housewarming party

Sortable would love if you\'d come join us to celebrate for a night. The last year has been a wild ride. Our team grew from a cozy four to 25 (and ...

Thalamus: sorting through a cornucopia of ad networks to monetize, with Sortable

Thalamus: sorting through a cornucopia of ad networks to monetize, with Sortable

For those of us that aren’t familiar with Sortable, please tell us a little more about your offering and audience. Sortable helps publishers ...

The Star: Mayor Tory aims to lure U.S. tech talent with mention of divisive’ politics

The Star: Mayor Tory aims to lure U.S. tech talent with mention of divisive’ politics

Move to Canada, and specifically southern Ontario, to get away from “divisive” U.S. politics, Toronto Mayor John Tory plans to tell high-tech talent ...