You’re probably familiar with Core Web Vitals and didn’t even know it. If you own a website, you’ve most likely visited PageSpeed Insights to see ...

When programmatic advertising was first introduced to the digital advertising industry a little over five years ago, it changed the entire world of ...

Video advertising has become mainstream in recent years and continues to grow in popularity in the programmatic advertising ecosystem. Online video ...

The year 2020 is one that will not soon be forgotten, a year many of us happily put in the rear-view mirror, and now we are looking forward with ...

When you’ve got advertising space on your website, it’s entirely likely that at some point you’ll come across malicious, spammy, or downright ...

It’s common for publishers to use a metric like CPM to compare the performance of ad partners on their site. Cost Per Mille (CPM) is the amount ...

Google has announced that it’s phasing out support for third-party cookies in Chrome by 2022. The company is working towards a new set of APIs ...

Some consumers find video more compelling than text, easier to pay attention to, and easier for users to retain information. The proportion of ...

Have you ever wondered how Amazon is able to offer such quick delivery times for such a wide range of items? It’s because they aren’t shipping from ...

What is Comscore? Comscore is a media measurement and analytics company. As audiences have become increasingly fractured across various platforms ...

As we spend more of our time on the internet, we’ve adapted to get the most out of sites as possible. Being exposed to constant ads is an accepted ...

AdSense is a Google service that most publishers have encountered before — for many publishers, it is the fastest way for their website to start ...

The Lumascape was created in 2010 as a way to visualize how the fragmented world of digital advertising fits together. It was put together by Terry ...

It’s 2021 and you might be considering it’s time to step up your advertising operations game. Since you’re reading this, there’s also a ...

With Google’s help, finding answers to our problems is easy — and typically possible within a matter of seconds. However, if we’re not, ...

Header bidding is a large component of programmatic advertising. Less than ten years ago, it was unheard of, but now, about 79% of publishers are ...

Our team at Sortable sends out regular emails to let our publishers know to update your ads.txt — some of you do and some of you don’t. For those ...

Ad experience is one of those terms that can mean different things to different people, so the best place to start is by defining what it means to ...

Brand safety. Two words that marketers, advertisers, and C-suite executives tend to throw around, but how many people actually know what it means, ...

Data privacy has always been a hot topic, but as the age of big data, machine learning, and artificial intelligence gets into full swing, it’s never ...

If you’re a publisher who’s been wondering what else you can do to monetize your website, there may be a few tactics you haven’t thought of. Today, ...

The great cookie countdown: What’s next for advertising without third-party cookies? How publishers are planning for the end of the third ...

We value the publishers we work with. When we see them succeed, we know we’ve done our part in helping them get there. When publishers choose to ...

It’s common for publishers to use a metric like CPMs to compare the performance of ad partners on their site. However, CPMs may not account for ...

Are you looking to monetize your site or switch Ad Ops providers, but can’t figure out how to choose the right Ad Ops provider for you? How do you ...

You’ve probably heard the debate between short and long-form content or asked yourself how you can improve content monetization. Bite-sized blog ...

Exchange bidding, also known as Exchange Bidding in Dynamic Allocation (EBDA), is a server-side unified auction. It’s where ad exchanges and ...

What is header bidding? Header bidding is a programmatic advertising technique. It allows publishers to offer their inventory to multiple ad ...

There are a lot of tools and techniques that web publishers can use to maximize ad revenue. This includes A/B testing, header bidding, and lazy ...

A few months ago, Google announced that they would be transitioning Google Ad Exchange to a unified first price auction in Google Ad Manager. In ...

As a publisher, you understand how important it is to measure the performance of your website(s). This allows you to see if your users are loving ...

At Sortable, we value our participation in conferences and industry events. They are crucial for Ad Ops and our publishers. Especially with the Ad ...

Viewability is one of the most important metrics publishers can optimize towards. The first step in driving brand engagement for advertisers is to ...

User experience (UX) refers to an end user\'s interaction with a brand, its products, and/or its services. For publishers, good user experience ...

Do you know where all your traffic is coming from? Sure, you know a percentage is from social media, but which platform? Which article? If you are ...

It\'s a new world post-rollout of the General Data Protection Regulation (GDPR), a European digital privacy law with global economic impact. An ...

As the new year approaches fast, we\'re thinking about what trends will surface in 2018. In this instalment, Jennifer Fields, Head of Publisher ...

As the new year approaches fast, we\'re thinking about what trends will surface in 2018. In this instalment, Ryan Fuss, our Chief Revenue Officer, ...

As the new year approaches fast, we\'re thinking about what trends will surface in 2018. In this instalment, Ashly Knox, our Head of Sales ...

2017 is shaping up to be the year programmatic tightened its bootstraps. Earlier this year, the IAB Tech Lab led an initiative to help combat fraud ...

Have you ever thought of a website as a shark? Some species of sharks ” like the salmon shark and the great white shark ” need to keep swimming in ...

You\'ve likely heard buzz about an update coming to Chrome in 2018 that will block bad and intrusive ads in desktop and mobile versions of the ...

Programmatic advertising is a very smart, efficient, and cost-effective way to deliver highly-focused personalized ads to web audiences. ...

Before we get going here, I\'m going to provide some context around how I view digital publishing. I\'m an engineer, and Sortable got into the ...

Header bidding moves server-side, video is on the rise, and the live-stream will be mainstream. In a rapidly-changing industry, it\'s hard to stay ...

We return with our second installment of ad ops conferences to attend for the year. Most of our picks from last year are back, and we\'ve updated ...

Since Google opened up its ad server and brought exchange bidding to dynamic allocation a month ago, publisher ad tech and media companies have been ...

As a publisher, you probably think a lot about optimizing and improving both your advertising operations and the revenue that you generate from ads. ...