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Google AdSense is an ad monetization platform that was initially developed by a startup company from Santa Monica, ...

Acquisition Grows Reach to Over 70% of All U.S. Internet Users Each Month Phoenix, AZ, September 1, 2021 — ...

Back in 2019, Google transitioned to a newer unified pricing model for Google Ad Manager. For some publishers this was ...

You’ve probably heard about price floors before. Since Google Ad Manager switched to the first-price auction ...

Have you seen your AdSense earnings suddenly suffer a dramatic drop? If so, you’re not alone. Many publishers face ...

We often talk about viewability in the digital advertising world, but it can be incredibly confusing to most people ...

As a website publisher, ad revenue may be the largest contributor to your revenue. But here’s the thing: there are ...

If you’re using video content as an integrated part of your business (and if you aren’t, why not?) you need ...

Google Ad Manager (GAM) 360, is the latest platform that organizes and delivers ads through the web, including mobile ...

Hear that? It’s the sound of an industry’s collective sigh of relief after Google’s recent ...

Buyers.json represents a simple, but incredibly important mechanism that allows demand-side advertising platforms to ...

Poor conversion rates? Outdated design and copy? Negative user experience (UX)? No matter what type or size of ...

For as large as the digital advertising landscape is, there has traditionally been only one company that dominated it: ...

As a publisher, you must constantly search for new and innovative ways to successfully monetize your website. Bringing ...

At Sortable, when we come across news articles that impact our industry and other publishers, we share them with each ...

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