Blog
How High Traffic Can Lower Your AdSense RPM
Have you seen your AdSense earnings suddenly suffer a dramatic drop? If so, you’re not alone. Many publishers ...
How to Measure Ad Viewability
We often talk about viewability in the digital advertising world, but it can be incredibly confusing to most people ...
FAQ: CPC versus CPM
As a website publisher, ad revenue may be the largest contributor to your revenue. But here’s the thing: there ...
What is VPAID?
If you’re using video content as an integrated part of your business (and if you aren’t, why not?) you ...
What Is Google Ad Manager 360?
Google Ad Manager (GAM) 360, is the latest platform that organizes and delivers ads through the web, including mobile ...
Long(er) Live the Third-Party Cookie!
Hear that? It’s the sound of an industry’s collective sigh of relief after Google’s recent ...
What is Buyers.json?
Buyers.json represents a simple, but incredibly important mechanism that allows demand-side advertising platforms to ...
How to Redesign a Website Without Losing Out on SEO
Poor conversion rates? Outdated design and copy? Negative user experience (UX)? No matter what type or size of ...
Google, Facebook, and Amazon: The Race for Ad Server Market Share
For as large as the digital advertising landscape is, there has traditionally been only one company that dominated it: ...
AdSense for Arbitrage Publishers
As a publisher, you must constantly search for new and innovative ways to successfully monetize your website. Bringing ...
Ad Tech News Roundup – May 2021
At Sortable, when we come across news articles that impact our industry and other publishers, we share them with each ...
Exchange Bidding vs. Header Bidding
Header bidding paved the way for ad publishers to garner more revenue by creating a real-time auction platform that ...
VAST Tags: An Introduction
The world of video advertising has created a lot of benefits for publishers, especially when it comes to ad ...
What Is Bidstream Data?
Bidstream data is a term that we’re hearing more and more lately. However, it is seldom understood. In today ...
What Is an Insertion Order?
Once upon a time, advertising deals between two parties were carried out manually. Programmatic ad buying and selling ...