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How High Traffic Can Lower Your AdSense RPM

How High Traffic Can Lower Your AdSense RPM

Have you seen your AdSense earnings suddenly suffer a dramatic drop? If so, you’re not alone. Many publishers ...
How to Measure Ad Viewability

How to Measure Ad Viewability

We often talk about viewability in the digital advertising world, but it can be incredibly confusing to most people ...
FAQ: CPC versus CPM

FAQ: CPC versus CPM

As a website publisher, ad revenue may be the largest contributor to your revenue. But here’s the thing: there ...
What is VPAID?

What is VPAID?

If you’re using video content as an integrated part of your business (and if you aren’t, why not?) you ...
What Is Google Ad Manager 360?

What Is Google Ad Manager 360?

Google Ad Manager (GAM) 360, is the latest platform that organizes and delivers ads through the web, including mobile ...
Long(er) Live the Third-Party Cookie!

Long(er) Live the Third-Party Cookie!

Hear that? It’s the sound of an industry’s collective sigh of relief after Google’s recent ...
What is Buyers.json?

What is Buyers.json?

Buyers.json represents a simple, but incredibly important mechanism that allows demand-side advertising platforms to ...
How to Redesign a Website Without Losing Out on SEO

How to Redesign a Website Without Losing Out on SEO

Poor conversion rates? Outdated design and copy? Negative user experience (UX)?  No matter what type or size of ...
Google, Facebook, and Amazon: The Race for Ad Server Market Share

Google, Facebook, and Amazon: The Race for Ad Server Market Share

For as large as the digital advertising landscape is, there has traditionally been only one company that dominated it: ...
AdSense for Arbitrage Publishers

AdSense for Arbitrage Publishers

As a publisher, you must constantly search for new and innovative ways to successfully monetize your website. Bringing ...
Ad Tech News Roundup – May 2021

Ad Tech News Roundup – May 2021

At Sortable, when we come across news articles that impact our industry and other publishers, we share them with each ...
Exchange Bidding vs. Header Bidding

Exchange Bidding vs. Header Bidding

Header bidding paved the way for ad publishers to garner more revenue by creating a real-time auction platform that ...
VAST Tags: An Introduction

VAST Tags: An Introduction

The world of video advertising has created a lot of benefits for publishers, especially when it comes to ad ...
What Is Bidstream Data?

What Is Bidstream Data?

Bidstream data is a term that we’re hearing more and more lately. However, it is seldom understood. In today ...
What Is an Insertion Order?

What Is an Insertion Order?

Once upon a time, advertising deals between two parties were carried out manually. Programmatic ad buying and selling ...