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How to Use Google AdSense

How to Use Google AdSense

Google AdSense is an ad monetization platform that was initially developed by a startup company from Santa Monica, ...
Freestar Announces Acquisition of Sortable Bolstering Its Monetization Solutions and Analytics Capabilities

Freestar Announces Acquisition of Sortable Bolstering Its Monetization Solutions and Analytics Capabilities

Acquisition Grows Reach to Over 70% of All U.S. Internet Users Each Month Phoenix, AZ, September 1, 2021 — ...
What is Unified Pricing in Google Ad Manager?

What is Unified Pricing in Google Ad Manager?

Back in 2019, Google transitioned to a newer unified pricing model for Google Ad Manager. For some publishers this was ...
Price Floor Optimizations

Price Floor Optimizations

You’ve probably heard about price floors before. Since Google Ad Manager switched to the first-price auction ...
How High Traffic Can Lower Your AdSense RPM

How High Traffic Can Lower Your AdSense RPM

Have you seen your AdSense earnings suddenly suffer a dramatic drop? If so, you’re not alone. Many publishers ...
How to Measure Ad Viewability

How to Measure Ad Viewability

We often talk about viewability in the digital advertising world, but it can be incredibly confusing to most people ...
FAQ: CPC versus CPM

FAQ: CPC versus CPM

As a website publisher, ad revenue may be the largest contributor to your revenue. But here’s the thing: there ...
What is VPAID?

What is VPAID?

If you’re using video content as an integrated part of your business (and if you aren’t, why not?) you ...
What Is Google Ad Manager 360?

What Is Google Ad Manager 360?

Google Ad Manager (GAM) 360, is the latest platform that organizes and delivers ads through the web, including mobile ...
Long(er) Live the Third-Party Cookie!

Long(er) Live the Third-Party Cookie!

Hear that? It’s the sound of an industry’s collective sigh of relief after Google’s recent ...
What is Buyers.json?

What is Buyers.json?

Buyers.json represents a simple, but incredibly important mechanism that allows demand-side advertising platforms to ...
How to Redesign a Website Without Losing Out on SEO

How to Redesign a Website Without Losing Out on SEO

Poor conversion rates? Outdated design and copy? Negative user experience (UX)?  No matter what type or size of ...
Google, Facebook, and Amazon: The Race for Ad Server Market Share

Google, Facebook, and Amazon: The Race for Ad Server Market Share

For as large as the digital advertising landscape is, there has traditionally been only one company that dominated it: ...
AdSense for Arbitrage Publishers

AdSense for Arbitrage Publishers

As a publisher, you must constantly search for new and innovative ways to successfully monetize your website. Bringing ...
Ad Tech News Roundup – May 2021

Ad Tech News Roundup – May 2021

At Sortable, when we come across news articles that impact our industry and other publishers, we share them with each ...