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Three Ways To Optimize For Mobile

Three Ways To Optimize For Mobile

In 2012, a report conducted by IAB found that only 9% of internet advertising revenue was a result of mobile. Since then, mobile ad spend (including ...

How To Improve Viewability

How To Improve Viewability

Viewability is a hot topic for every publisher as it’s a key metric for improving your ad revenue and maximizing the content that you work so hard ...

Seasonality and the summer slowdown

Seasonality and the summer slowdown

Last updated on June 2020 We’ve always discussed how it’s important to understand how seasonality affects CPMs in order to effectively benchmark, ...

How to Improve Your Site Traffic With High-Quality Traffic

How to Improve Your Site Traffic With High-Quality Traffic

Every publisher knows that in the world of ad monetization, traffic is king — and monetizing that traffic can mean major revenue. The challenge is ...

May COVID-19 Update – Current Trends

May COVID-19 Update – Current Trends

Publishers and marketers alike have been laser-focused on the market and current trends as a result of the COVID-19 pandemic, and as promised — we ...

Not updating your Ads.txt is costing you new ad revenue

Not updating your Ads.txt is costing you new ad revenue

As a refresher, let’s start with what an ads.txt file (or just ads.txt) is. Already an expert? Perfect. Scroll down to learn how you’re not ...

What’s the Sortable-hosted Quantcast CMP?

What’s the Sortable-hosted Quantcast CMP?

What is a consent management platform (CMP)? Just to review, a consent management platform (CMP) is a way for publishers to collect and manage ...

What’s Happening with Data Privacy in 2020

What’s Happening with Data Privacy in 2020

Data privacy has always been a hot topic, but as the age of big data, machine learning, and artificial intelligence gets into full swing, it’s never ...

Need-to-know SEO tips and trends

Need-to-know SEO tips and trends

In today’s highly competitive digital world, there are numerous factors that contribute to a successful web presence — search engine optimization ...

What is Sponsored Video?

What is Sponsored Video?

Publishers everywhere are consistently looking for ways to improve the user experience for their readers, while simultaneously optimizing and ...

Top virtual Ad Ops conferences to attend in 2020

Top virtual Ad Ops conferences to attend in 2020

At Sortable, we value our participation in conferences and industry events. This year the conference scene looks a little different with many events ...

5 Quick Wins to Boost Your Website Monetization

5 Quick Wins to Boost Your Website Monetization

If you’re a publisher who’s been wondering what else you can do to monetize your website, there may be a few tactics you haven’t thought of. Today, ...

COVID-19 update: April CPMs, trends and more

COVID-19 update: April CPMs, trends and more

At the end of the first quarter, we discussed the effect that the pandemic has had on publishers in Q1 and, as promised, we’re here to keep you ...

Helping out in a crisis

Helping out in a crisis

Here at Sortable, we’ve been keeping a close eye on the effects the COVID-19 pandemic is having on the markets, but more importantly to us — on our ...

Third-party cookies: then and now

Third-party cookies: then and now

The great cookie countdown: What’s next for advertising without third-party cookies? How publishers are planning for the end of the third ...

5 activities to do with your kids while staying home

5 activities to do with your kids while staying home

When the terms coronavirus and COVID-19 became commonplace in our houses, so did terms like ‘social distancing,’ ‘self-isolation,’ and ‘quarantine.’ ...

Things you can do to make the most out of physical distancing

Things you can do to make the most out of physical distancing

With the introduction of the term social, or physical, distancing, we’re all getting a little bit more familiar with the inside of our homes. Some ...

How COVID-19 has impacted Publishers in Q1

How COVID-19 has impacted Publishers in Q1

We all know that certain businesses and industries have a seasonal component to their ebb and flow, but the introduction of the novel coronavirus, ...

Top 10 tips to make working from home efficient

Top 10 tips to make working from home efficient

Remote working is something of a hot topic in the job market these days, with upwards of 56% of companies offering a work from home, or “work from ...

Demand Partners 101

Demand Partners 101

If you’re new to Ad Tech and Ad Ops, you’ve probably heard the phrase “demand partner” being thrown around. It could be an Ad Ops partner saying ...

How to minimize the COVID-19 impact on publisher revenue

How to minimize the COVID-19 impact on publisher revenue

Coronavirus USA. Symptoms of coronavirus. Coronavirus testing. Corona virus news. What is corona virus. Corona virus relief. Corona virus curve. ...

COVID-19 keyword block list terms

COVID-19 keyword block list terms

Last updated: April 7, 2020, at 10:38 am  As the coronavirus pandemic continues, some advertisers are tasked with quickly adding keywords ...

The first 90 days: Transitioning to Sortable

The first 90 days: Transitioning to Sortable

At Sortable, creating a smooth onboarding experience for our new publishers is important to us, which is why we’ve decided to share our 90-day ...

Why publishers choose Sortable

Why publishers choose Sortable

We value the publishers we work with. When we see them succeed, we know we’ve done our part in helping them get there. When publishers choose to ...

Counting what counts: CPMs, eCPMs, and revenue

Counting what counts: CPMs, eCPMs, and revenue

It’s common for publishers to use a metric like CPMs to compare the performance of ad partners on their site. However, CPMs may not account for ...

Finding the right Ad Ops provider for you

Finding the right Ad Ops provider for you

Are you looking to monetize your site or switch Ad Ops providers, but can’t figure out how to choose the right Ad Ops provider for you? How do you ...

10 Google AdSense alternatives to consider in 2020

10 Google AdSense alternatives to consider in 2020

As a publisher, you probably think a lot about optimizing and improving both your advertising operations and the revenue that you generate from ads. ...

A seasonality primer

A seasonality primer

Have you been affected by seasonal trends? Unsure of what it is or how to address it? We go into the basics of seasonality. What is seasonality? ...

Seasonality, CPMs, and you (updated for 2020)

Seasonality, CPMs, and you (updated for 2020)

Last updated: January 2020 As the new quarter begins, you may have noticed a drop in your CPMs. Seasonality (looking at how you—and the ad industry ...

8 ways to address Google’s Two-Click Penalty

8 ways to address Google’s Two-Click Penalty

We know that seasonality can impact your site traffic but a significant decrease is a cause for concern. More notably, when your ad click-through ...

Short-form and long-form content monetization

Short-form and long-form content monetization

You’ve probably heard the debate between short and long-form content or asked yourself how you can improve content monetization. Bite-sized blog ...

Optimizing your SEO – A step-by-step guide

Optimizing your SEO – A step-by-step guide

When we’re trying to learn about a topic, our default action is to go to a search engine. With millions of searches conducted every day, it’s ...

GoodWell certifies Sortable for humane workplace practices

GoodWell certifies Sortable for humane workplace practices

FOR IMMEDIATE RELEASE GoodWell Certifies Sortable for Humane Workplace Practices KITCHENER, ON (September 17, 2019) – Sortable announced today ...