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September 8, 2021How-To

Google AdSense is an ad monetization platform that was initially developed by a startup company from Santa Monica, ...

September 1, 2021Sortable Updates

Acquisition Grows Reach to Over 70% of All U.S. Internet Users Each Month Phoenix, AZ, September 1, 2021 — ...

August 26, 2021Ad Monetization

Back in 2019, Google transitioned to a newer unified pricing model for Google Ad Manager. For some publishers this was ...

You’ve probably heard about price floors before. Since Google Ad Manager switched to the first-price auction ...

Have you seen your AdSense earnings suddenly suffer a dramatic drop? If so, you’re not alone. Many publishers ...

We often talk about viewability in the digital advertising world, but it can be incredibly confusing to most people ...

As a website publisher, ad revenue may be the largest contributor to your revenue. But here’s the thing: there ...

July 5, 2021Ad Ops

If you’re using video content as an integrated part of your business (and if you aren’t, why not?) you ...

July 5, 2021Ad Ops

Google Ad Manager (GAM) 360, is the latest platform that organizes and delivers ads through the web, including mobile ...

June 30, 2021Ad Ops

Hear that? It’s the sound of an industry’s collective sigh of relief after Google’s recent ...

Buyers.json represents a simple, but incredibly important mechanism that allows demand-side advertising platforms to ...

June 15, 2021How-To

Poor conversion rates? Outdated design and copy? Negative user experience (UX)? No matter what type or size of ...

June 15, 2021Ad Ops

For as large as the digital advertising landscape is, there has traditionally been only one company that dominated it: ...

As a publisher, you must constantly search for new and innovative ways to successfully monetize your website. Bringing ...

June 10, 2021News

At Sortable, when we come across news articles that impact our industry and other publishers, we share them with each ...