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What is Buyers.json?

What is Buyers.json?

Buyers.json represents a simple, but incredibly important mechanism that allows demand-side advertising platforms to ...
How to Redesign a Website Without Losing Out on SEO

How to Redesign a Website Without Losing Out on SEO

Poor conversion rates? Outdated design and copy? Negative user experience (UX)?  No matter what type or size of ...
Google, Facebook, and Amazon: The Race for Ad Server Market Share

Google, Facebook, and Amazon: The Race for Ad Server Market Share

For as large as the digital advertising landscape is, there has traditionally been only one company that dominated it: ...
AdSense for Arbitrage Publishers

AdSense for Arbitrage Publishers

As a publisher, you must constantly search for new and innovative ways to successfully monetize your website. Bringing ...
Ad Tech News Roundup – May 2021

Ad Tech News Roundup – May 2021

At Sortable, when we come across news articles that impact our industry and other publishers, we share them with each ...
Exchange Bidding vs. Header Bidding

Exchange Bidding vs. Header Bidding

Header bidding paved the way for ad publishers to garner more revenue by creating a real-time auction platform that ...
VAST Tags: An Introduction

VAST Tags: An Introduction

The world of video advertising has created a lot of benefits for publishers, especially when it comes to ad ...
What Is Bidstream Data?

What Is Bidstream Data?

Bidstream data is a term that we’re hearing more and more lately. However, it is seldom understood. In today’s digital ...
What Is an Insertion Order?

What Is an Insertion Order?

Once upon a time, advertising deals between two parties were carried out manually. Programmatic ad buying and selling ...
Header Bidding: Is it Right For You?

Header Bidding: Is it Right For You?

Header bidding came around in 2015. Its popularity practically exploded as it gave advertisers more equality in terms ...
Creating and Using Engaging Videos

Creating and Using Engaging Videos

In today’s digital world there are all kinds of effective content. However, while the written word is often the go-to ...
Ad Tech News Roundup – April 2021

Ad Tech News Roundup – April 2021

At Sortable, when we come across news articles that impact our industry and other publishers, we share them with each ...
What Is a Leaderboard Banner Ad?

What Is a Leaderboard Banner Ad?

In real life — as in offline — you’re already more familiar with leaderboard ads than you probably realize.  You ...
What is Google Ad Manager?

What is Google Ad Manager?

Most publishers understand that ad servers play a significant role in their ad earnings. Of course, as a publisher, ...
Using Ad Refresh with AdSense and AdX

Using Ad Refresh with AdSense and AdX

If you’re the sort of person who only really scans websites and doesn’t spend a whole lot of time reading them in, ...