BLOG

We know there are a lot of different ad monetization solutions out there, even under the Sortable umbrella, so we wanted to take the time to ...

Ad Ops can be a very confusing industry — from AdSense to header bidding, to staying on top of industry changes and events, it can get overwhelming! ...

Ad experience is one of those terms that can mean different things to different people, so the best place to start is by defining what it means to ...

You may have read or heard us saying the “Sortable team” or “our team” and we thought it was time that we started introducing you to various ...

As promised, we’re here with the latest installment in our COVID update series, designed to keep you and our publishers up to date on the latest ...

Brand safety. Two words that marketers, advertisers, and C-suite executives tend to throw around, but how many people actually know what it means, ...

As we enter Q3, it becomes crucial to look back and see how the markets are responding to the COVID-19 pandemic and the associated downturn of the ...

In 2012, a report conducted by IAB found that only 9% of internet advertising revenue was a result of mobile. Since then, mobile ad spend (including ...

Viewability is a hot topic for every publisher as it’s a key metric for improving your ad revenue and maximizing the content that you work so hard ...

Last updated on June 2020 We’ve always discussed how it’s important to understand how seasonality affects CPMs in order to effectively benchmark, ...

Every publisher knows that in the world of ad monetization, traffic is king — and monetizing that traffic can mean major revenue. The challenge is ...

Publishers and marketers alike have been laser-focused on the market and current trends as a result of the COVID-19 pandemic, and as promised — we� ...

As a refresher, let’s start with what an ads.txt file (or just ads.txt) is. Already an expert? Perfect. Scroll down to learn how you’re not ...

What is a consent management platform (CMP)? Just to review, a consent management platform (CMP) is a way for publishers to collect and manage ...

Data privacy has always been a hot topic, but as the age of big data, machine learning, and artificial intelligence gets into full swing, it’s never ...

In today’s highly competitive digital world, there are numerous factors that contribute to a successful web presence — search engine optimization ...

Publishers everywhere are consistently looking for ways to improve the user experience for their readers, while simultaneously optimizing and ...

At Sortable, we value our participation in conferences and industry events. This year the conference scene looks a little different with many events ...

If you’re a publisher who’s been wondering what else you can do to monetize your website, there may be a few tactics you haven’t thought of. Today, ...

At the end of the first quarter, we discussed the effect that the pandemic has had on publishers in Q1 and, as promised, we’re here to keep you ...

Here at Sortable, we’ve been keeping a close eye on the effects the COVID-19 pandemic is having on the markets, but more importantly to us — on our ...

The great cookie countdown: What’s next for advertising without third-party cookies? How publishers are planning for the end of the third ...

When the terms coronavirus and COVID-19 became commonplace in our houses, so did terms like ‘social distancing,’ ‘self-isolation,’ and ‘quarantine.’ ...

With the introduction of the term social, or physical, distancing, we’re all getting a little bit more familiar with the inside of our homes. Some ...

We all know that certain businesses and industries have a seasonal component to their ebb and flow, but the introduction of the novel coronavirus, ...

Remote working is something of a hot topic in the job market these days, with upwards of 56% of companies offering a work from home, or “work from ...

If you’re new to Ad Tech and Ad Ops, you’ve probably heard the phrase “demand partner” being thrown around. It could be an Ad Ops partner saying ...

Coronavirus USA. Symptoms of coronavirus. Coronavirus testing. Corona virus news. What is corona virus. Corona virus relief. Corona virus curve. ...

Last updated: April 7, 2020, at 10:38 am  As the coronavirus pandemic continues, some advertisers are tasked with quickly adding keywords ...

At Sortable, creating a smooth onboarding experience for our new publishers is important to us, which is why we’ve decided to share our 90-day ...

We value the publishers we work with. When we see them succeed, we know we’ve done our part in helping them get there. When publishers choose to ...

It’s common for publishers to use a metric like CPMs to compare the performance of ad partners on their site. However, CPMs may not account for ...

Are you looking to monetize your site or switch Ad Ops providers, but can’t figure out how to choose the right Ad Ops provider for you? How do you ...

As a publisher, you probably think a lot about optimizing and improving both your advertising operations and the revenue that you generate from ads. ...

Have you been affected by seasonal trends? Unsure of what it is or how to address it? We go into the basics of seasonality. What is seasonality? ...

Last updated: January 2020 As the new quarter begins, you may have noticed a drop in your CPMs. Seasonality (looking at how you—and the ad industry ...

We know that seasonality can impact your site traffic but a significant decrease is a cause for concern. More notably, when your ad click-through ...

You’ve probably heard the debate between short and long-form content or asked yourself how you can improve content monetization. Bite-sized blog ...

When we’re trying to learn about a topic, our default action is to go to a search engine. With millions of searches conducted every day, it’s ...

FOR IMMEDIATE RELEASE GoodWell Certifies Sortable for Humane Workplace Practices KITCHENER, ON (September 17, 2019) – Sortable announced today ...

Exchange bidding, also known as Exchange Bidding in Dynamic Allocation (EBDA), is a server-side unified auction. It’s where ad exchanges and ...

A webpage downloads and renders its ads as soon as a user opens a new page. This will allow the browser to cache the whole webpage. But, there’ ...

What is header bidding? Header bidding is a programmatic advertising technique. It allows publishers to offer their inventory to multiple ad ...

There are a lot of tools and techniques that web publishers can use to maximize ad revenue. This includes A/B testing, header bidding, and lazy ...

A few months ago, Google announced that they would be transitioning Google Ad Exchange to a unified first price auction in Google Ad Manager. In ...

As a publisher, you understand how important it is to measure the performance of your website(s). This allows you to see if your users are loving ...

Ad placements, like desktop anchors, tend to be one of the most overlooked aspects of running a website. When publishers place banner ads wherever ...

Your website may look fantastic with a 970×250 banner ad, but it may not be the best size for monetization. Optimizing ad unit sizes based on ...

At Sortable, we believe a trusted ad partner can be extremely beneficial for your business, taking the stress out of selling ads, allowing you to ...

At Sortable, we value our participation in conferences and industry events. They are crucial for Ad Ops and our publishers. Especially with the Ad ...

Viewability is one of the most important metrics publishers can optimize towards. The first step in driving brand engagement for advertisers is to ...

User experience (UX) refers to an end user\'s interaction with a brand, its products, and/or its services. For publishers, good user experience ...

At Sortable, our Customer Success teams spend a big chunk of their time looking for ways to optimize our publishers\' performance, which often comes ...

Kitchener, November 15, 2018 — Sortable is presented the Deloitte Technology Fast 50TM program award for its rapid revenue ...

Sortable\'s ability to provide deep insights using our industry-leading technology platform and big data has been resonating with our customers. The ...

Do you know where all your traffic is coming from? Sure, you know a percentage is from social media, but which platform? Which article? If you are ...

It\'s a new world post-rollout of the General Data Protection Regulation (GDPR), a European digital privacy law with global economic impact. An ...

Building a company is more than just creating a product and hiring people to sell and maintain it. (This is a simplistic way of looking at it, I& ...

KITCHENER, ON – JANUARY 9, 2018 – Based on quantifiable data and firm methodology, GoodWell has certified that Sortable is a fair, ...

As the new year approaches fast, we\'re thinking about what trends will surface in 2018. In this instalment, Jennifer Fields, Head of Publisher ...

As the new year approaches fast, we\'re thinking about what trends will surface in 2018. In this instalment, Ryan Fuss, our Chief Revenue Officer, ...

As the new year approaches fast, we\'re thinking about what trends will surface in 2018. In this instalment, Ashly Knox, our Head of Sales ...

2017 is shaping up to be the year programmatic tightened its bootstraps. Earlier this year, the IAB Tech Lab led an initiative to help combat fraud ...

Have you ever thought of a website as a shark? Some species of sharks ” like the salmon shark and the great white shark ” need to keep swimming in ...

The Waterloo Region tech community is rallying together again to put the fun in fundraising: Startups and Beer returns Thursday, November 30! From 5 ...

The prolific film writer and director Alfred Hitchcock once said he liked to play his audience like a piano, meaning he\'d push their buttons and ...

The 500 companies listed here vary dramatically by region, industry and size, but they have one thing in common: They’re in serious growth mode at a ...

Publishers need to be able to wring every dollar out of their content, and the quicker they can access performance metrics, the better they are able ...

You\'ve likely heard buzz about an update coming to Chrome in 2018 that will block bad and intrusive ads in desktop and mobile versions of the ...

Programmatic advertising is a very smart, efficient, and cost-effective way to deliver highly-focused personalized ads to web audiences. ...

Before we get going here, I\'m going to provide some context around how I view digital publishing. I\'m an engineer, and Sortable got into the ...

Automated ad operations company Sortable has jumped into analytics. Publishers can use its newly launched service, called Sortable Analytics, to ...

Sortable Analytics is here! We\'re excited about the launch of our comprehensive dashboard and how it can empower publishers and make their lives ...

This week, several Canadian startups have made announcements, launching new features, partnerships, and more. Here’s the latest on Canada; ...

KITCHENER, ON — AUGUST 16, 2017 – Sortable is the only Canadian finalist for Employer of the Year, Tech Platform in the first annual ...

Two Canadian startups announced major additions to their teams; BetaKit pulled together this roundup to give you the latest on these company ...

Publishers paying to promote content on social platforms need to determine the return on their ad spend, just like marketers. The sites Tickld, ...

Sortable, an automated ad operations company, is expanding into the Toronto market with two hires. To help drive that expansion with client and ...

In what is becoming a common refrain among large publishers, Forbes reports that the rollout of a new internally developed ad tech product Zeus by ...

Back in 2015, we walked through a State of the Ad Blocking Nation, an article describing ad blocking, its adoption, and how it might affect ...

Facebook is cracking down on publishers with low quality web page experiences, and this will have a big impact on publishers running content ...

The reality is that Facebook is one of the most powerful companies in the tech industry - and arguably, the world. The rise of Facebook The ...

We\'re excited to share that we\'ve been named one of Canada\'s Top Small & Medium Employers (SME), part of Mediacorp\'s annual ranking of\ ...

First, what is the difference between the two? The current industry standard is the second-price auction: each bidder submits their price for the ...

Facebook just executed what might best be described as a digital advertising coup against rival Google and its DoubleClick empire. The social media ...

Facebook announced on Wednesday it is partnering with six ad tech firms to open up its Facebook Audience Network - which lets thousands of ...

MARCH 21, 2017 KITCHENER, ON – We’re very happy to announce that Sortable has been selected as one of a handful of global Facebook ...

Sortable had the pleasure of hosting our first ever publisher event at Google New York this past February.  In the first of our videos ...

We\'ve taken a look at our desktop and mobile ad units network-wide to help our customers improve and understand their viewability performance. Here ...

Header bidding moves server-side, video is on the rise, and the live-stream will be mainstream. In a rapidly-changing industry, it\'s hard to stay ...

Talk to tech sales people and ask any questions you have about working in the Waterloo Region tech sector. No bullshit. We promise. Finding a way to ...

We return with our second installment of ad ops conferences to attend for the year. Most of our picks from last year are back, and we\'ve updated ...

Fuss will work in Sortable’s newly-created role of chief revenue officer, where he will be responsible for revenue-generating activities like sales, ...

It\'s been a big year - HUGE. And we have some numbers to share just how crazy things have gotten over here. We\'re growing fast, with no plans to ...

One of the benefits of working with a large number of publishers is that we\'re able to gain a deep understanding of their unique needs. As we\'ve ...

Deloitte’s 2016 list of Canada’s 50 fastest-growing technology companies contains no shortage of businesses based in Waterloo Region.Read more ...

We\'re excited to share that we\'ve been named #8 on the Deloitte Fast 50, an annual ranking of the fastest growing tech companies in ...

For almost 20 years, Deloitte has used the Technology Fast 50 program to celebrate Canadian companies that the firm says demonstrate innovation and ...

The massive talent shortage in tech has all kinds of weird effects: the inability to outbid tech giants means that badly secured hospitals get ...

We\'re prepping for 2017 and decided to go down memory lane for Startups and Beer and maybe be really honest about what makes Startups and Beer a ...

Have you ever wondered if the price floors and other preferences you set in your Google Ad Exchange (AdX) settings actually affect the performance ...

WATERLOO REGION — Seven Waterloo Region companies are on a new list of Canada\'s fastest growing technology companies. Sortable, Axonify, Clearpath, ...

We’re happy to share the news that Sortable is #14 on the 2016 PROFIT 500, with a five-year revenue growth rate of 4,653%*. It’s taken a ...

What do tech startups, craft brew and a former auto garage have in common? They\'ll be the featured elements of the next Startups and Beer on ...

Facebook confirmed it’s “exploring header bidding with a small set of publishers.” Those partners may include USA Today and Hearst, according to The ...

TL;DR Many techniques are used to draw more value out of an impression on a web page. These can vary from placing more ads to the page, to adding ...

A few weeks ago, we contributed an article to AdExchanger\'s Data-Driven Thinking column about the civil war within the advertising industry. In the ...

Hiring is hard. Assessing technical proficiency, planning for the needs of individual teams, and feeling out culture fit company-wide means that ...

If you\'re looking to jump into sales in the tech industry but don\'t know where or how to start, hear from the sale teams behind some of Waterloo ...

We\'re happy to announce that we\'ve been selected to join Google\'s Certified Publishing Partners program. With our expertise in DoubleClick Ad ...

Digital advertising is a heavily jargon-based industry, and the simplest of concepts can end up sounding complex. Specifically, the rise of header ...

Optimizing a programmatic ad stack today involves constant manual adjustments. More demand? Move floor prices up. Less demand? Dial them back down. ...

Above the fold (ATF) inventory has always been in high demand and at a premium. Advertisers want to ensure that their brand creatives are highly ...

Since Google opened up its ad server and brought exchange bidding to dynamic allocation a month ago, publisher ad tech and media companies have been ...

Every four years, terrified by a potential president, many Americans roll out a well-worn pronouncement: \"I\'m moving to Canada!\" However, this ...

In 2016, you\'re not alone: The Canadian government\'s immigration website crashed the day after Donald Trump swept the Super Tuesday primaries, ...

As a publisher, you probably think a lot about optimizing and improving both your advertising operations and the revenue that you generate from ads. ...

\'Waterloo the sort of hacker, hustler, entrepreneurial mindset — but Toronto brings scale\' ...

The future of education is made up of three components: co-operative education, research intensity, and student entrepreneurship. At least, that’s ...

Canada\'s technology industry has chosen a mascot for its latest campaign to poach Silicon Valley talent. His name is Donald Trump. Sortable, an ...

Sortable, an advertising startup, has been running Facebook ads featuring a photo of The Donald with the tagline: “Thinking of moving to Canada? ...

Sortable would love if you\'d come join us to celebrate for a night. The last year has been a wild ride. Our team grew from a cozy four to 25 (and ...

For those of us that aren’t familiar with Sortable, please tell us a little more about your offering and audience. Sortable helps publishers ...

Move to Canada, and specifically southern Ontario, to get away from “divisive” U.S. politics, Toronto Mayor John Tory plans to tell high-tech talent ...