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What Is Sortable Video?

What Is Sortable Video?

Publishers everywhere are consistently looking for ways to improve the user experience for their readers, while simultaneously optimizing and ...

Top Virtual Ad Ops Conferences to Attend in 2020

Top Virtual Ad Ops Conferences to Attend in 2020

At Sortable, we value our participation in conferences and industry events. This year the conference scene looks a little different with many events ...

5 quick wins to boost your website monetization

5 quick wins to boost your website monetization

If you’re a publisher who’s been wondering what else you can do to monetize your website, there may be a few tactics you haven’t thought of. Today, ...

COVID-19 Update: April CPMs, Trends and More

COVID-19 Update: April CPMs, Trends and More

At the end of the first quarter, we discussed the effect that the pandemic has had on publishers in Q1 and, as promised, we’re here to keep you ...

Helping Out In A Crisis

Helping Out In A Crisis

Here at Sortable, we’ve been keeping a close eye on the effects the COVID-19 pandemic is having on the markets, but more importantly to us — on our ...

Third-Party Cookies: Then and Now

Third-Party Cookies: Then and Now

The great cookie countdown: What’s next for advertising without third-party cookies? How publishers are planning for the end of the third ...

5 Activities To Do With Your Kids While Staying Home

5 Activities To Do With Your Kids While Staying Home

When the terms coronavirus and COVID-19 became commonplace in our houses, so did terms like ‘social distancing,’ ‘self-isolation,’ and ‘quarantine.’ ...

Things You Can Do to Make the Most Out of Physical Distancing

Things You Can Do to Make the Most Out of Physical Distancing

With the introduction of the term social, or physical, distancing, we’re all getting a little bit more familiar with the inside of our homes. Some ...

How COVID-19 has impacted Publishers in Q1

How COVID-19 has impacted Publishers in Q1

We all know that certain businesses and industries have a seasonal component to their ebb and flow, but the introduction of the novel coronavirus, ...

Top 10 Tips to Make Working From Home Efficient

Top 10 Tips to Make Working From Home Efficient

Remote working is something of a hot topic in the job market these days, with upwards of 56% of companies offering a work from home, or “work from ...

Demand Partners 101

Demand Partners 101

If you’re new to Ad Tech and Ad Ops, you’ve probably heard the phrase “demand partner” being thrown around. It could be an Ad Ops partner saying ...

How to minimize the COVID-19 impact on publisher revenue

How to minimize the COVID-19 impact on publisher revenue

Coronavirus USA. Symptoms of coronavirus. Coronavirus testing. Corona virus news. What is corona virus. Corona virus relief. Corona virus curve. ...

COVID-19 keyword block list terms

COVID-19 keyword block list terms

Last updated: April 7, 2020, at 10:38 am  As the coronavirus pandemic continues, some advertisers are tasked with quickly adding keywords ...

The first 90 days: Transitioning to Sortable

The first 90 days: Transitioning to Sortable

At Sortable, creating a smooth onboarding experience for our new publishers is important to us, which is why we’ve decided to share our 90-day ...

Why publishers choose Sortable

Why publishers choose Sortable

We value the publishers we work with. When we see them succeed, we know we’ve done our part in helping them get there. When publishers choose to ...

Counting what counts: CPMs, eCPMs, and revenue

Counting what counts: CPMs, eCPMs, and revenue

It’s common for publishers to use a metric like CPMs to compare the performance of ad partners on their site. However, CPMs may not account for ...

Finding the right Ad Ops provider for you

Finding the right Ad Ops provider for you

Are you looking to monetize your site or switch Ad Ops providers, but can’t figure out how to choose the right Ad Ops provider for you? How do you ...

10 Google AdSense alternatives to consider in 2020

10 Google AdSense alternatives to consider in 2020

As a publisher, you probably think a lot about optimizing and improving both your advertising operations and the revenue that you generate from ads. ...

A Seasonality Primer

A Seasonality Primer

Have you been affected by seasonal trends? Unsure of what it is or how to address it? We go into the basics of seasonality. What is seasonality? ...

Seasonality, CPMs, and you (updated for 2020)

Seasonality, CPMs, and you (updated for 2020)

Last updated: January 2020 As the new quarter begins, you may have noticed a drop in your CPMs. Seasonality (looking at how you—and the ad industry ...

Top 10 ad tech trends to watch for in 2020

Top 10 ad tech trends to watch for in 2020

As the calendar flips over and a new year begins, we tend to reflect on the past year and think ahead to what is to come. Maybe there is great pride ...

8 ways to address Google’s Two-Click Penalty

8 ways to address Google’s Two-Click Penalty

We know that seasonality can impact your site traffic but a significant decrease is a cause for concern. More notably, when your ad click-through ...

Short-form and long-form content monetization

Short-form and long-form content monetization

You’ve probably heard the debate between short and long-form content or asked yourself how you can improve content monetization. Bite-sized blog ...

Optimizing your SEO – A step-by-step guide

Optimizing your SEO – A step-by-step guide

When we’re trying to learn about a topic, our default action is to go to a search engine. With millions of searches conducted every day, it’s ...

GoodWell certifies Sortable for humane workplace practices

GoodWell certifies Sortable for humane workplace practices

FOR IMMEDIATE RELEASE GoodWell Certifies Sortable for Humane Workplace Practices KITCHENER, ON (September 17, 2019) – Sortable announced today ...

The value of exchange bidding

The value of exchange bidding

Exchange bidding, also known as Exchange Bidding in Dynamic Allocation (EBDA), is a server-side unified auction. It’s where ad exchanges and ...

How to optimize user experience with lazy loading

How to optimize user experience with lazy loading

A webpage downloads and renders its ads as soon as a user opens a new page. This will allow the browser to cache the whole webpage. But, there’ ...

What you need to know about header bidding

What you need to know about header bidding

What is header bidding? Header bidding is a programmatic advertising technique. It allows publishers to offer their inventory to multiple ad ...

Seasonality and the summer slowdown

Seasonality and the summer slowdown

Earlier this year, we discussed how it’s important to understand how seasonality affects CPMs. This was in order to effectively benchmark, ...

Ad refresh, reconsidered

Ad refresh, reconsidered

There are a lot of tools and techniques that web publishers can use to maximize ad revenue. This includes A/B testing, header bidding, and lazy ...

Everything you need to know about first-price auctions

Everything you need to know about first-price auctions

A few months ago, Google announced that they would be transitioning Google Ad Exchange to a unified first price auction in Google Ad Manager. In ...

Let’s talk about session RPM

Let’s talk about session RPM

As a publisher, you understand how important it is to measure the performance of your website(s). This allows you to see if your users are loving ...

The Fundamental Value of Implementing Desktop Anchors

The Fundamental Value of Implementing Desktop Anchors

Ad placements, like desktop anchors, tend to be one of the most overlooked aspects of running a website. When publishers place banner ads wherever ...