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Publishers everywhere are consistently looking for ways to improve the user experience for their readers, while simultaneously optimizing and ...

At Sortable, we value our participation in conferences and industry events. This year the conference scene looks a little different with many events ...

If you’re a publisher who’s been wondering what else you can do to monetize your website, there may be a few tactics you haven’t thought of. Today, ...

At the end of the first quarter, we discussed the effect that the pandemic has had on publishers in Q1 and, as promised, we’re here to keep you ...

Here at Sortable, we’ve been keeping a close eye on the effects the COVID-19 pandemic is having on the markets, but more importantly to us — on our ...

The great cookie countdown: What’s next for advertising without third-party cookies? How publishers are planning for the end of the third ...

When the terms coronavirus and COVID-19 became commonplace in our houses, so did terms like ‘social distancing,’ ‘self-isolation,’ and ‘quarantine.’ ...

With the introduction of the term social, or physical, distancing, we’re all getting a little bit more familiar with the inside of our homes. Some ...

We all know that certain businesses and industries have a seasonal component to their ebb and flow, but the introduction of the novel coronavirus, ...

Remote working is something of a hot topic in the job market these days, with upwards of 56% of companies offering a work from home, or “work from ...

If you’re new to Ad Tech and Ad Ops, you’ve probably heard the phrase “demand partner” being thrown around. It could be an Ad Ops partner saying ...

Coronavirus USA. Symptoms of coronavirus. Coronavirus testing. Corona virus news. What is corona virus. Corona virus relief. Corona virus curve. ...

Last updated: April 7, 2020, at 10:38 am  As the coronavirus pandemic continues, some advertisers are tasked with quickly adding keywords ...

At Sortable, creating a smooth onboarding experience for our new publishers is important to us, which is why we’ve decided to share our 90-day ...

We value the publishers we work with. When we see them succeed, we know we’ve done our part in helping them get there. When publishers choose to ...

It’s common for publishers to use a metric like CPMs to compare the performance of ad partners on their site. However, CPMs may not account for ...

Are you looking to monetize your site or switch Ad Ops providers, but can’t figure out how to choose the right Ad Ops provider for you? How do you ...

As a publisher, you probably think a lot about optimizing and improving both your advertising operations and the revenue that you generate from ads. ...

Have you been affected by seasonal trends? Unsure of what it is or how to address it? We go into the basics of seasonality. What is seasonality? ...

Last updated: January 2020 As the new quarter begins, you may have noticed a drop in your CPMs. Seasonality (looking at how you—and the ad industry ...

As the calendar flips over and a new year begins, we tend to reflect on the past year and think ahead to what is to come. Maybe there is great pride ...

We know that seasonality can impact your site traffic but a significant decrease is a cause for concern. More notably, when your ad click-through ...

You’ve probably heard the debate between short and long-form content or asked yourself how you can improve content monetization. Bite-sized blog ...

When we’re trying to learn about a topic, our default action is to go to a search engine. With millions of searches conducted every day, it’s ...

FOR IMMEDIATE RELEASE GoodWell Certifies Sortable for Humane Workplace Practices KITCHENER, ON (September 17, 2019) – Sortable announced today ...

Exchange bidding, also known as Exchange Bidding in Dynamic Allocation (EBDA), is a server-side unified auction. It’s where ad exchanges and ...

A webpage downloads and renders its ads as soon as a user opens a new page. This will allow the browser to cache the whole webpage. But, there’ ...

What is header bidding? Header bidding is a programmatic advertising technique. It allows publishers to offer their inventory to multiple ad ...

Earlier this year, we discussed how it’s important to understand how seasonality affects CPMs. This was in order to effectively benchmark, ...

There are a lot of tools and techniques that web publishers can use to maximize ad revenue. This includes A/B testing, header bidding, and lazy ...

A few months ago, Google announced that they would be transitioning Google Ad Exchange to a unified first price auction in Google Ad Manager. In ...

As a publisher, you understand how important it is to measure the performance of your website(s). This allows you to see if your users are loving ...

Ad placements, like desktop anchors, tend to be one of the most overlooked aspects of running a website. When publishers place banner ads wherever ...