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What are Rich Media Ads?
You’ve probably come across a rich media ad without knowing it — they can be difficult to distinguish from video or ...
5 ways to maximize your video ad earnings
Video advertising has changed the game for publishers in terms of monetizing ads, as it has allowed them to show ...
What Does RPM Stand For?
One of the first terms that you hear when you’re breaking into programmatic advertising word is RPM. The term is ...
How To Serve Static Assets To Improve User Experience
Using a cache to serve static assets is a great way to reduce the load on your web server by decreasing the number of ...
Types of Web Cookies
Cookies, or HTTP cookies, are data packets that contain information about a website’s visitors. A user’s device ...
What is Programmatic Direct?
The world of online ad space is complicated, with more platforms to buy and sell ad space popping up every day. Its ...
What is Programmatic Guaranteed?
If you want to be an online publisher earning money from your site, it usually involves relying on ad revenue. If you ...
Page Load Speed – Just the Facts, Please
Page load speed is a concern for many publishers nowadays, especially with Google’s upcoming roll-out of Core Web ...
The Difference Between Native and Display Ads
Twenty-seven years, that’s how long it has been since the very first banner ad was published. The year was 1994, and ...
Your Comprehensive Guide to Ad Exchange
Your Comprehensive Guide to Ad Exchange With constant technology transformations, determining the best way to find ...
Your Google AdSense Questions Answered
If you’re a publisher with a sizable number of website visitors each month and don’t currently use AdSense for ...
What are Sticky Banner Ads?
There are tons of ad units that can appear on a publisher’s site. However, not all ad layouts are created equally or ...
What is Real-Time Bidding (RTB) in Programmatic Advertising?
Online advertising has evolved from a simple one-on-one transaction between publishers and advertisers, to today’ ...
What Is Programmatic Advertising?
From mobile devices to desktops to outdoor billboards, digital advertising is everywhere. With all of the different ...
Pageviews vs. Sessions vs. Unique Pageviews
If you have a website, you’re probably using Google Analytics to track your online traffic (if you aren’t, you ...