Google says goodbye to accidental mobile ad clicks

Sortable Ad Ops, Uncategorized

Publishers may experience a decrease in mobile ad clicks over the coming months as Google makes some changes to its ad offering on Android devices. The tech giant is trying to eliminate accidental clicks. Since most people tend to click the sides of an ad accidentally when trying to scroll down to more content or close an ad taking up …

Google Chrome will pause Flash Ads

Sortable Ad Ops, Uncategorized

In a bid to improve laptop battery life, Google announced it will intelligently pause Flash content that isn’t central to a website in the Google Chrome beta browser. This means Flash ads including video units will be paused by default. This doesn’t stop the ads from fully loading, it just stops the ad from auto playing. The users will have …

State of the ad blocking nation

Christopher Reid Ad Ops, Uncategorized

An estimated 200 million people worldwide are using an adblocker every day. In Germany several media companies tried twice last month to sue Eyeo, the creator of AdBlock Plus, failing both times.  The courts made the right call, the industry has no one but itself to blame, so where do we go from here? A good example of technology is …

A pot of fool’s gold, the anatomy of a click bomb

Christopher Reid Ad Ops, Uncategorized

Early in the afternoon on April 19, we checked our dashboard to see how we performed over the weekend. Earlier that week, we had made a change to our system and I was eager to see the results. eCPM were up nearly 5800% from the previous’ week’s, so either the golden goose had set up roost on our sites or something was …