Ad Ops doesn’t have to be scary

Sortable Ad Ops, CPMs, Uncategorized

Halloween has traditionally been the scariest day of the year. Skeletons, ghosts, goblins and witches roam the streets, creating mischief and chaos. While we’re grateful that we only have Halloween once a year, many ad ops professionals run into different kinds of demons every day. Ad blockers, ad networks, and low CPMs haunt ad ops folks all year round. But …

Chris Reid

Communitech: Lacing up the gloves for a good cause

Sortable News

The serial entrepreneur and current CEO of Sortable, a decision-making engine, has raised rounds of funding, been acquired and, in one situation, bought a company back to re-launch it. When he’s not working long hours at the Velocity Garage, he can be found practising Brazilian jujitsu. He loves the technical requirements and chess-like strategy required to win at the sport. …

See and be seen: Tips and tricks to improving ad visibility

Sortable Ad Ops, Uncategorized

Ad visibility is still a key concern for many brands and publishers. But banner ads have a bad rep: being inexpensive to produce (and often sell) publishers load up pages, and years of bad advertising has created wide-spread banner blindness among consumers. One study by Infolinks found that upwards of 86% of advertising on a given webpage is ignored. This …