Sortable team members

Sortable Housewarming Party

Sortable would love if you’d come join us to celebrate for a night. The last year has been a wild ride. Our team grew from a cozy four to 25 (and we are still growing), our platform now reaches over 100MM unique users a month and we’ve had some lovely coverage in the press (even John Tory seemed to like …

Sortable

Thalamus: Sorting through a Cornucopia of Ad Networks to Monetize, with Sortable

For those of us that aren’t familiar with Sortable, please tell us a little more about your offering and audience. Sortable helps publishers generate greater revenue. We use data and machine learning to automate the ad operations process. Our Ad Engine analyzes every single ad impression, looking at geo, device type, session depth, speed and bid, then makes a real …

Thinking of moving to Canada? Sortable is hiring

Sortable, a rapidly growing startup based in Kitchener-Waterloo, announced today its intent to offer a safe place for smart, nice people in the technology industry who are already starting to look for alternative living arrangements in anticipation of a Donald Trump presidency. Many Americans are fearful, with Trump leading the polls in the Republican primaries, and are considering a new …

Christopher Reid - Sortable.com

The Globe and Mail: Why I bought back my company

Almost every founder starts out with the same set of goals: world-changing vision, market traction, media coverage, money raised, real revenue and the sale of the company. With Snapsort Inc., I hit all the milestones, including the sale, within three years. At the time, the sale made sense, but I still felt like I sold out. That’s part of the …

Sortable makes Ad Operations easy as Pie

In order to properly manage ads on your site, you have to collect a ton of data, and calculate CPM, eCPM, RPM. CPC, CTR¦ it’s a never-ending list. Often we have to dig deeper and calculate the lift, the cost of loss impressions etc. While you are crunching all this data, the ad networks and advertisers are working in the background …