Does Above The Fold Really Matter?

Above the fold (ATF) inventory has always been in high demand and at a premium. Advertisers want to ensure that their brand creatives are highly visible, located front and center when a visitor lands on a page. It’s assumed that these high visibility slots will also pay high CPMs (Cost Per Thousand), and publishers are often eager to stuff their …

BBC: A Trump presidency has Americans looking north

Every four years, terrified by a potential president, many Americans roll out a well-worn pronouncement: “I’m moving to Canada!” However, this year they have helped to make that often empty threat a reality. The 2016 election campaign has been full of surprises, the biggest is Donald Trump. His divisive campaign has turned some American voters off. But he’s on track …