VPAID and VAST: standards for Video Advertising Technology

Christopher Reid Ad Ops, Adtech, Trends

The effects of implementing the Video Player Ad-Serving Interface Definition (VPAID) standard have sparked several discussions online (Reddit, Hacker News) among dissatisfied users. There have even been in-depth breakdowns of the closely related Video Ad Serving Template (VAST) standard, digging into the potentially excessive amounts of data consumed on some mobile sites using these technologies. The consensus seems to be …

It’s official! Sortable is one of Canada’s fastest-growing companies

Sortable News

We’re happy to share the news that Sortable is #14 on the 2016 PROFIT 500, with a five-year revenue growth rate of 4,653%*. It’s taken a lot of sweat, caffeine, and code to get us here, and our journey is just starting. A brief history lesson: We were originally founded in 2009 as Snapsort Media, and our sites helped consumers …

Startups and Beer is back Sept. 22 for a night of community, connection and craft brews

Sortable Uncategorized

What do tech startups, craft brew and a former auto garage have in common? They’ll be the featured elements of the next Startups and Beer on Thursday, September 22, a free, tech-community initiative. The popular series features rotating partners who leave their offices to engage the community in the heart of the city in a relaxed and casual environment. It …