The spectrum of publisher ad stacks

Sortable Ad Ops, Adtech, Forecasting

One of the benefits of working with a large number of publishers is that we’re able to gain a deep understanding of their unique needs. As we’ve learned more about how publishers set up their ad stacks, we’ve realized that there are a lot of points that we cover over and over again. There are a few key factors that …

Take two: Sortable joins Deloitte Fast 50 fastest growing technology companies

Sortable Uncategorized

We’re excited to share that we’ve been named #8 on the Deloitte Fast 50, an annual ranking of the fastest growing tech companies in Canada drawn from the North American Technology Fast 500 initiative (where we ranked #72). With a reported three-year revenue growth of 1,705% percent, we’re proud to join an elite group of Canadian-grown tech industry leaders. We’re in good local company … Canadian tech firms will have their pick of overseas talent thanks to

Sortable News

The massive talent shortage in tech has all kinds of weird effects: the inability to outbid tech giants means that badly secured hospitals get devoured by ransomware; it means that companies that value diversity get to outmaneuver much better-resourced competitors; it means that companies that pledge to be ethical can edge out their competition (and that unethical conduct can have …

RTB explained: how Ad Tech learned from big finance

Sortable Ad Ops, Adtech, Strategy

The computerization of the finance industry began in the 1970s when they began to use computers to efficiently route orders through the exchanges. Realizing the utility of these machines, they added tasks and responsibilities to these automated systems in order to speed up processes that were traditionally completed by humans. As these technologies were developed, people felt more comfortable allowing …