Building a successful Millennial publishing strategy – a Sortable Publisher Day talk with Ryan Fuss

Sortable Videos

Building a successful publishing strategy for millennial audiences is not easy, which is exactly why we included this as an agenda topic at Sortable Publisher Day back in February.  Sortable’s CRO Ryan Fuss walks us through his experience in media, some of the facts to keep in mind about millennials, and shares some tips for how publishers can create a strategy …

Ad blocking update for 2017

Sortable Ad Monetization

Back in 2015, we walked through a State of the Ad Blocking Nation, an article describing ad blocking, its adoption, and how it might affect businesses that rely on ads for revenue. It’s now 2017, and the landscape for ad blocking is largely different that what we described two years ago. We’re going to take a look at some updated …

Facebook enforcing policy change to crack down on high ad-to-content ratio web pages

Sortable Ad Monetization

Facebook is cracking down on publishers with low quality web page experiences, and this will have a big impact on publishers running content recommendation widgets. Sites like Facebook, YouTube, and others have been called to account for promoting fake news and questionable content. Advertisers are starting to pay attention to where their ads are being displayed and what content they …

What does Facebook’s rise in Ad Tech mean for the open web?

Christopher Reid Ad Monetization

The reality is that Facebook is one of the most powerful companies in the tech industry – and arguably, the world. The rise of Facebook The Advertising Company has been impressive. Only a couple of years ago, it was still just a social networking company, and it wasn’t until recently that Facebook  officially became the second largest digital advertising company. …