Sortable Analytics

Ad Exchanger: Tickld Makes Content Promotion A Science With Better Analytics

Publishers paying to promote content on social platforms need to determine the return on their ad spend, just like marketers. The sites Tickld, Clipd and Knowable, part of the “Pulse” division at publishing company Gateway Blend, rely on social platforms to distribute content. Gateway Blend used to optimize the ad campaigns for Pulse content with day-old revenue data and proxy …

Media In Canada: Sortable opens Toronto office

Sortable, an automated ad operations company, is expanding into the Toronto market with two hires. To help drive that expansion with client and publisher outreach, the Kitchener, Ont.-based company has added Jennifer Lee Fields (pictured left) as head of strategic partnerships and Lila Hunt as publisher solutions architect.Read more