Shining a light in programmatic's darkest corners with ads.txt

Shining a light in programmatic’s darkest corners with ads.txt

Programmatic advertising is a very smart, efficient, and cost-effective way to deliver highly-focused personalized ads to web audiences. Programmatic is so good at serving better-quality ads to more consumers, it generates higher revenues for each player in the supply chain. But only if ad fraud didn’t exist. Bad actors and ad fraud are the biggest challenges to the world of …

On Sortable Analytics

On Analytics

Before we get going here, I’m going to provide some context around how I view digital publishing. I’m an engineer, and Sortable got into the publishing industry by launching a number of product comparison websites, powered by technology we created. Digital publishing is full of inefficiencies, and we were fortunate to have the engineering resources internally to develop solutions through …

sortable analytics

Media In Canada: Sortable dives into analytics with new launch

Automated ad operations company Sortable has jumped into analytics. Publishers can use its newly launched service, called Sortable Analytics, to unify reporting across ad partners as well as provide data on content and marketing. Sortable Analytics also connects to Sortable’s programmatic monetization stack.Read more

Track What Matters with Sortable Analytics

Track What Matters with Sortable Analytics

Sortable Analytics is here! We’re excited about the launch of our comprehensive dashboard and how it can empower publishers and make their lives easier. Right now content, marketing, and revenue operations teams largely sit in separate silos, each with their own tools, staff, and access to engineering resources. We don’t think siloing the three most important areas of your publishing …

Sortable Analytics

Betakit: Sortable Launches Analytics Tool

This week, several Canadian startups have made announcements, launching new features, partnerships, and more. Here’s the latest on Canada’s movers and shakers.Read more

digiday worklife awards

Sortable nominated for Employer of the Year in the DigiDay WorkLife Awards

KITCHENER, ON — AUGUST 16, 2017 – Sortable is the only Canadian finalist for Employer of the Year, Tech Platform in the first annual Digiday WorkLife Awards, presented by Digiday Careers. The Digiday WorkLife Awards showcases the media and marketing world’s best work environment as well as the values and cultural initiatives that make them unique. The judging panel is …