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The Fundamental Value of Implementing Desktop Anchors

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Ad placements, like desktop anchors, tend to be one of the most overlooked aspects of running a website. When publishers place banner ads wherever they feel like it, they won’t realize how effective the careful placement of ads can be. Every website is different. You need to consider multiple factors when optimizing your ad layouts. Here are a few guidelines …

ad sizes

Top tips for optimizing your ad sizes in 2019

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Your website may look fantastic with a 970×250 banner ad, but it may not be the best size for monetization. Optimizing ad unit sizes based on advertising demand can be a quick and easy way to increase yield. Focus on high demand ad sizes Buy-side partners pay for ad space that meets the needs of their buyers’ creative assets. Buyers …