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The Fundamental Value of Implementing Desktop Anchors

Adrian Piattelli Ad op professionals, Ad Ops, Adtech, Bloggers, Content marketers, Sortable for Prebid, Sortable Hosted, Sortable Managed Services, Sortable Select, Uncategorized

Ad placements, like desktop anchors, tend to be one of the most overlooked aspects of running a website. When publishers place banner ads wherever they feel like it, they won’t realize how effective the careful placement of ads can be. Every website is different. You need to consider multiple factors when optimizing your ad layouts. Here are a few guidelines …

ad sizes

Top tips for optimizing your ad sizes in 2019

Sortable Ad op professionals, Ad Ops, Adtech, Bloggers, Content marketers, Sortable for Prebid, Sortable Select

Your website may look fantastic with a 970×250 banner ad, but it may not be the best size for monetization. Optimizing ad unit sizes based on advertising demand can be a quick and easy way to increase yield. Focus on high demand ad sizes Buy-side partners pay for ad space that meets the needs of their buyers’ creative assets. Buyers …