google two click penalty

8 ways to address Google’s Two-Click Penalty

Neera Shanker Ad Ops, Industries, Sortable Products, Strategy

We know that seasonality can impact your site traffic but a significant decrease is a cause for concern. More notably, when your ad click-through rate simultaneously goes down. When this happens, most publishers start talking about Google’s “Double-Click” or “Two-Click” penalty. If your site’s ads are affected by this, keep reading to learn eight ways to address the “Two-Click” penalty. …