seasonality: winter, spring, summer, fall

Seasonality, CPMs, and you (updated for 2020)

Minhung Ling Ad Ops, Adtech, CPMs, Forecasting

Last updated: January 2020 As the new quarter begins, you may have noticed a drop in your CPMs. Seasonality (looking at how you—and the ad industry as a whole—are affected by the time of the year) impacts advertiser spend and thus, CPMs. While some verticals are impacted more than others, it’s important to understand how seasonality affects CPMs as they …