A step-by-step guide to optimizing your SEO

When we’re trying to learn about a topic, our default action is to go to a search engine and look up that topic. Millions of searches are conducted every day and as a content creator, you want your work to appear on the first page or two of a search engine’s results. You’ve probably heard the term SEO being thrown around a lot when discussing how to get more visibility for your work.

SEO, short for search engine optimization, is the process of increasing the number of visitors to a website by obtaining a high-ranking placement in search engine results like Google, Bing, and Yahoo, and by implementing different strategies, techniques, and tactics. When search engines were first introduced, keywords were a highly used tactic to increase rankings. With our current internet culture, that isn’t necessarily the case. There are so many other factors involved when optimizing for SEO.

At Sortable, we understand the importance of publishers’ need to gain visibility for their website(s). We suggest having high-quality content that your users will be interested in and content that answers their questions. Publishing low-quality content just for the sake of producing content lacks appeal users from your site and ultimately, put your ad revenue at stake. Below you’ll find a quick guide on how you can optimize your SEO.  If you have any questions, feel free to reach out to us at hello@sortable.com.