Ad operations moves really fast. As a publisher, it can feel like you never quite get ahead-as soon as you finally get the hang of the latest ad technology or optimize your revenue, something new pops up and you're back to testing and tweaking all over again.
This is exactly the reason why conferences and industry events are so crucial for ad ops and publishing professionals.
They're not just a chance to rub shoulders with big names or get inspired by other people's ideas. To learn from other people, share best practices and horror stories and then apply that knowledge to help you stay up to date with changes throughout the industry.
With that in mind, we put together a list of seven of the industry's most important events for 2016.
See you there?
January 20-21, 2016
New York, NY
Publishers and advertisers looking to get the latest scoop on the newest technology in digital marketing should look to the Industry Preview.
At this event, companies from all sides of the ad ops, marketing, and publishing will unveil their latest and greatest products and solutions for the upcoming year. It allows ad ops folks and publishers to get a first look at these emerging platforms and begin planning for how they can use them to their advantage.
February 21-24, 2016
This summit convenes big-name publishers with some of the world's top brands. The agenda looks to find mutual agreement on the future direction of programmatic advertising and how both parties can use new and emerging technologies to improve their businesses.
February 28-March 2, 2016
Newport Beach, CA
This publishers forum is geared toward experienced professionals and covers topics related to maximizing revenue and increasing operations efficiency.
There's a strong mix of publishers and technology vendors on site. Additional forums will be held in Austin, TX and Miami, FL in 2016.
March 30-April 1, 2016
This yearly event is for the who's who of the publishing world. Stalwarts like Forbes and ESPN will be in attendance, as well as many of the newest and fastest-growing digital publishers like Bustle and NowThis.
The event covers a variety of publishing topics and isn't focused specifically on ad ops or revenue generation.
Digiday also runs similar conferences in Europe (Italy) and Japan.
April 13-14, 2016
San Francisco, CA
AdExchanger's Programmatic I/O is one of the first ever professional events related to programmatic media and marketing. Programmatic I/O attracts a wide range of attendees and speakers, although it does have a focus toward newer brands and technologies in the space. The content ranges from comprehensive Facebook advertising case studies to philosophical discussions about the future of programmatic and its relation to privacy and individual identity.
Although some major publishers are in attendance, this event seems to focus more on brands, agencies, and technology companies.
June 7, 2016
New York, NY
The conference is run by admonsters and brings together ad operations professionals, ad salespeople, revenue officers, and digital strategist, to talk nuts and bolts of how to put together and keep ad operations running smoothly.
This conference is certainly focused on the operational side of online publishing and is worthwhile for both new and experienced ad ops people.
November 7, 2016
New York, NY
With IAB playing such a critical role in defining the online advertising and ad ops space, this conference is a level-setting event for the entire industry. The ideas and technologies discussed here will likely emerge as widely-adopted, and even become industry standard in many cases.
Did we miss any ad ops conferences that you are planning on attending? Let us know and maybe we will see you there.