If you’re a publisher who’s been wondering what else you can do to monetize your website, there may be a few tactics you haven’t thought of. Today, we’re going to discuss some helpful tips to help your website generate more revenue! We know how important it is to your business to make sure you’re in the best position to maximize your income, especially with the reduced ad spend as a result of COVID-19.
By enabling viewable refresh, using anchor and sticky ad units, updating your ads.txt file, optimizing your ad layout, and lastly, employing a compliant CMP, you’ll be taking advantage of the best industry tips and tricks to maximize and optimize your site(s). The best news is, these website optimizations are low hanging fruit that doesn’t require too much work on your part! Even better, if you have an Ad Ops solution like Sortable, our team handles a majority of the work.
What are these tips exactly? Let’s dive in.
Enable viewable refresh
Last year, Sortable released our viewable managed refresh solution for all publishers using Sortable’s container. Viewable refresh can be enabled by the Sortable team to refresh your ads once they’ve qualified as viewed, which increases your overall number of impressions and the average viewability of each ad slot.
Use anchor and sticky ad units
Anchor and sticky units are a good way to ensure you have a highly viewable inventory, which appeals to brands. Anchors take advantage of the often underused bottom area of the screen to create a high-value ad slot. Reach out to our Publisher Success team to learn how you can implement anchor and sticky ad units.
The Sortable Demand team is continuously working to add more demand connections for you to take advantage of. To ensure that all eligible partners are able to bid on inventory, publishers need to make sure their ads.txt file is up to date. One easy way to do this is using Sortable’s Hosted Ads.txt solution which automatically updates your ads.txt file when new demand sources are added. Not sure if you’re using this? Get in touch!
Optimizing ad layout for viewability
Advertisers create attractive and compelling ads to increase user engagement, but for that, they need to be seen. Increasing viewability is one of the best ways to increase your value to advertisers. By creating and testing a layout strategy, you can determine the most optimal ad layout for your site. Get in contact with our Publisher Success team at firstname.lastname@example.org to get our recommendations on your current layout, and see if there are changes you can make to increase your viewability.
Employ a compliant CMP
If you rely on significant traffic from the European Economic Area (EEA), you need to use a fully functional Consent Management Platform (CMP) in order to comply with the GDPR. If you do not already have a CMP, use Sortable’s CMP by contacting email@example.com and letting our Publisher Success team know you’d like it turned on.
Sortable recently announced our partnership with Quantcast, as we continue to provide our publishers with a hosted CMP solution compliant with current and upcoming privacy regulations and industry standards. Sortable will begin migrating customers currently using Sortable’s hosted CMP, to our hosted Quantcast CMP in May 2020.
There you have it — our best tips for maximizing your revenue! Are you a Sortable client and interested in implementing one (or more) of these options? Just send a note to our Publisher Success team at firstname.lastname@example.org and we’d be happy to help. Not currently a Sortable client, but have questions about how we could help during these trying times? Reach out to us at email@example.com.