Bad Actors, Bad Ad Quality, and just plain Bad UX

Bad actors, bad ad quality, and just plain bad UX

Cathena Langford Ad Ops

User experience (UX) refers to an end user’s interaction with a brand, its products, and/or its services. For publishers, good user experience means that visitors will read a whole article, enjoy it enough to share or come back for more, and view some ads along the way. Ads must be relevant to a publisher’s audience and in particular, unobtrusive. The …