The Impact of GDPR on Publishers

Christopher Reid Ad Ops

It’s a new world post-rollout of the General Data Protection Regulation (GDPR), a European digital privacy law with global economic impact. An enormous amount of time, energy, and expense has been spent across the digital advertising industry “ from SSPs and DSPs, to publishers, marketers, and networks “ to integrate these new consumer privacy protections into their businesses. And with good …

Building a smart place to work and proving it

Building a smart place to work and proving it

Christopher Reid Sortable Updates

Building a company is more than just creating a product and hiring people to sell and maintain it. (This is a simplistic way of looking at it, I know–but bear with me.) You also need a vision for a company culture. An idea for a company culture is one thing. It seems easy, imagining a utopian place to work: Fair …

On Analytics

Christopher Reid Ad Ops

Before we get going here, I’m going to provide some context around how I view digital publishing. I’m an engineer, and Sortable got into the publishing industry by launching a number of product comparison websites, powered by technology we created. Digital publishing is full of inefficiencies, and we were fortunate to have the engineering resources internally to develop solutions through …

What does Facebook’s rise in Ad Tech mean for the open web?

Christopher Reid Ad Monetization

The reality is that Facebook is one of the most powerful companies in the tech industry – and arguably, the world. The rise of Facebook The Advertising Company has been impressive. Only a couple of years ago, it was still just a social networking company, and it wasn’t until recently that Facebook  officially became the second largest digital advertising company. …

Google isn’t going anywhere

Christopher Reid Ad Monetization

A few weeks ago, we contributed an article to AdExchanger’s Data-Driven Thinking column about the civil war within the advertising industry. In the article, we discussed that the industry factions could be in trouble ” with the exception of Google. We wanted to expand on why and how Google became such a powerful player in the online advertising industry. Depending …

Does above the fold really matter?

Christopher Reid Ad Monetization

Above the fold (ATF) inventory has always been in high demand and at a premium. Advertisers want to ensure that their brand creatives are highly visible, located front and center when a visitor lands on a page. It’s assumed that these high visibility slots will also pay high CPMs (Cost Per Thousand), and publishers are often eager to stuff their …