It’s a new world post-rollout of the General Data Protection Regulation (GDPR), a European digital privacy law with global economic impact. An enormous amount of time, energy, and expense has been spent across the digital advertising industry “ from SSPs and DSPs, to publishers, marketers, and networks “ to integrate these new consumer privacy protections into their businesses. And with good …
Building a smart place to work and proving it
Building a company is more than just creating a product and hiring people to sell and maintain it. (This is a simplistic way of looking at it, I know–but bear with me.) You also need a vision for a company culture. An idea for a company culture is one thing. It seems easy, imagining a utopian place to work: Fair …
On Analytics
Before we get going here, I’m going to provide some context around how I view digital publishing. I’m an engineer, and Sortable got into the publishing industry by launching a number of product comparison websites, powered by technology we created. Digital publishing is full of inefficiencies, and we were fortunate to have the engineering resources internally to develop solutions through …
What does Facebook’s rise in Ad Tech mean for the open web?
The reality is that Facebook is one of the most powerful companies in the tech industry – and arguably, the world. The rise of Facebook The Advertising Company has been impressive. Only a couple of years ago, it was still just a social networking company, and it wasn’t until recently that Facebook officially became the second largest digital advertising company. …
Google isn’t going anywhere
A few weeks ago, we contributed an article to AdExchanger’s Data-Driven Thinking column about the civil war within the advertising industry. In the article, we discussed that the industry factions could be in trouble ” with the exception of Google. We wanted to expand on why and how Google became such a powerful player in the online advertising industry. Depending …
Does above the fold really matter?
Above the fold (ATF) inventory has always been in high demand and at a premium. Advertisers want to ensure that their brand creatives are highly visible, located front and center when a visitor lands on a page. It’s assumed that these high visibility slots will also pay high CPMs (Cost Per Thousand), and publishers are often eager to stuff their …