What is Ad Experience and Why is it Important?

Kate Laing Ad Ops

Ad experience is one of those terms that can mean different things to different people, so the best place to start is by defining what it means to Neal Thurman, Co-Founder of the Brand Safety Institute (BSI) and Director of the Coalition for Better Ads. He’s the expert at BSI that we collaborated with for this in-depth view of ad …

July COVID Update

Kate Laing COVID-19

As promised, we’re here with the latest installment in our COVID update series, designed to keep you and our publishers up to date on the latest traffic, CPM value and other trends we’ve been seeing since the rise of the pandemic. If you haven’t already, check out the other articles in our series, from our Q1 update, April and May …

What is Brand Safety? Why Knowing Your Partners is Important.

Kate Laing Ad Ops

Brand safety. Two words that marketers, advertisers, and C-suite executives tend to throw around, but how many people actually know what it means, and why it’s important? Here at Sortable, we talk about brand safety a lot — because it’s a major factor in how brands choose how and where to part with their advertising dollars! From blocklists to locking …

June and Q2 COVID Update

Kate Laing COVID-19

As we enter Q3, it becomes crucial to look back and see how the markets are responding to the COVID-19 pandemic and the associated downturn of the global economy. In our Q1 update, we broke it down for you both from a month by month perspective and over the quarter as a whole. We followed up with an update for …

How To Improve Viewability

Kate Laing How-To

Viewability is a hot topic for every publisher as it’s a key metric for improving your ad revenue and maximizing the content that you work so hard to produce for your audience. So what exactly does ‘viewability’ mean, why is it important, and more critically, how do you improve it? Let’s dig in. What is ‘viewability’ and why is it …

How to Improve Your Site Traffic With High-Quality Traffic

Kate Laing How-To

Every publisher knows that in the world of ad monetization, traffic is king — and monetizing that traffic can mean major revenue. The challenge is that in order to work with most Ad Ops providers, including Sortable, a minimum traffic threshold has to be met! So how do you go about getting more of it? Is all traffic equal, or …

May COVID-19 Update – Current Trends

Kate Laing COVID-19

Publishers and marketers alike have been laser-focused on the market and current trends as a result of the COVID-19 pandemic, and as promised — we’re here to give you the latest update based on real-time data from our publishers here at Sortable. If you missed our Q1 update or the April update, be sure to check them out! May CPM …

What’s Happening with Data Privacy in 2020

Kate Laing Ad Ops

Data privacy has always been a hot topic, but as the age of big data, machine learning, and artificial intelligence gets into full swing, it’s never been more top of mind. Consumers are becoming more conscious about whom they share their information with and why it’s being collected. Perhaps more importantly, governments are becoming more aware that national strategies regarding …

What is Sponsored Video?

Kate Laing Ad Monetization

Publishers everywhere are consistently looking for ways to improve the user experience for their readers, while simultaneously optimizing and maximizing their revenue. But increasing the ad density on page has its limitations from a user experience perspective, and brands and publishers are competing for space and advertising dollars like never before — so what’s a publisher to do? Enter: the …

COVID-19 update: April CPMs, trends and more

Kate Laing COVID-19

At the end of the first quarter, we discussed the effect that the pandemic has had on publishers in Q1 and, as promised, we’re here to keep you updated regarding current trends as we dive into our second quarter. We’ll keep the updates coming as long as COVID remains a major player to make sure you’re in the loop about …