Comparing managed refresh

Ad refresh, reconsidered

Kevin Hansen Ad op professionals, Ad Ops, Adtech, Bloggers, Content marketers, CPMs, Forecasting, Industries, Seasonality, session rpm, Sortable for Prebid, Sortable Hosted, Sortable Managed Services, Sortable Products, Sortable Select, Strategy, Trends, Uncategorized

There are a lot of tools and techniques that web publishers can use to maximize ad revenue. This includes A/B testing, header bidding, and lazy loading ads. A commonly used technique is ad refresh. This strategy refreshes ads which can increase the number of ads shown to the user. This, in turn, should produce higher revenue-per-session for the publisher. Ad refresh is …

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Let’s talk about session RPM

Kevin Hansen Ad op professionals, Ad Ops, Adtech, Bloggers, Content marketers, CPMs, Forecasting, Industries, Seasonality, session rpm, Sortable for Prebid, Sortable Hosted, Sortable Managed Services, Sortable Products, Sortable Select, Strategy, Trends

As a publisher, you understand how important it is to measure the performance of your website(s). This allows you to see if your users are loving your site, or if there are opportunities for you to optimize. Lots of data points are available to a publisher, like CPM, eCPM, overall revenue, page RPM, and fill rate. We know that it …