ad sizes

Top tips for optimizing your ad sizes in 2019

Your website may look fantastic with a 970×250 banner ad, but it may not be the best size for monetization. Optimizing ad unit sizes based on advertising demand can be a quick and easy way to increase yield. Buy-side partners pay for ad space that meets the needs of their buyers’ creative assets. Buyers decide which ad unit sizes to …

Webinar – Optimizing Display Ad Revenue and UX

Digital publishers are always striving to optimize their web properties. In this webinar, we discuss real examples and industry trends that publishers should be paying attention to in order to maximize their display ad revenue and UX. You can hear from Chris Reid, CEO at Sortable.com, and Joshua Mendelssohn and Jeff Myers, Co-Founders of Factinate.com as they share their learnings and insights in the …

Sortable-Deloitte Fast 50

Sortable announced as one of Deloitte’s Technology Fast 50 Companies

Kitchener, November 15, 2018 — Sortable is presented the Deloitte Technology Fast 50TM program award for its rapid revenue growth, entrepreneurial spirit and bold innovation. The program and annual award distinguishes 50 Canadian technology companies with the highest revenue-growth percentage over the past four years. Sortable ranks 45 with a 483 percent in revenue growth from 2014 to 2017. The Deloitte Technology Fast 50 program winners consist of public …

Sortable.com Fast 50 Winner

It’s a Three-peat! Sortable Achieves Deloitte Fast 50 Ranking Three Years in a Row

Sortable’s ability to provide deep insights using our industry-leading technology platform and big data has been resonating with our customers. The way we do business directly aligns with the industry trend towards increased transparency within the digital advertising space. Our continuing goal is to shape the ad industry through technology, transparency, and partnerships with web publishers to reward web publishers …

A UTM Primer

A UTM Primer

Do you know where all your traffic is coming from? Sure, you know a percentage is from social media, but which platform? Which article? If you are using paid ads, which campaigns are sending the most traffic, and which ones are the most profitable? It turns out a lot of these answers can be found by implementing UTM parameters. What …

goodwell certification logo

Sortable is the first Canadian company to receive the GoodWell Certification

KITCHENER, ON – JANUARY 9, 2018 – Based on quantifiable data and firm methodology, GoodWell has certified that Sortable is a fair, equitable, and humane workplace — the first in Canada to achieve this distinction. The GoodWell certification brings a data-driven approach to measuring a company’s culture and people. To determine the cultural health of an organization, GoodWell measures 11 …

Looking Ahead to 2018: Give Publishers the Data They Need to Thrive

Looking Ahead to 2018: The Future of e-Commerce

As the new year approaches fast, we’re thinking about what trends will surface in 2018. In this instalment, Jennifer Fields, Head of Publisher Development, shares her thoughts on the changing landscape of e-commerce. Many of our publisher clients are running marketing campaigns to drive traffic to their sites, and understanding how one campaign performs in comparison to another is critical …

Looking Ahead to 2018: Give Publishers the Data They Need to Thrive

Looking Ahead to 2018: The Year Big Media Fights Back

As the new year approaches fast, we’re thinking about what trends will surface in 2018. In this instalment, Ryan Fuss, our Chief Revenue Officer, shares his thoughts on how 2018 will be a year of change for Big Media. Wow, how times flies. I joined Sortable almost a year ago, and what a year to make a change. 2017 has …

Looking Ahead to 2018: Give Publishers the Data They Need to Thrive

Looking Ahead to 2018: Give Publishers the Data They Need to Thrive

As the new year approaches fast, we’re thinking about what trends will surface in 2018. In this instalment, Ashly Knox, our Head of Sales Engineering, shares his thoughts on the plight of publishers. One of the coolest parts of my job as Head of Sales Engineering at Sortable is that I get to speak with a wide spectrum of publishers. …

How OpenRTB 3.0 Can Clean Up the Programmatic Ecosystem

How OpenRTB 3.0 Can Clean Up the Programmatic Ecosystem

2017 is shaping up to be the year programmatic tightened its bootstraps. Earlier this year, the IAB Tech Lab led an initiative to help combat fraud with ads.txt. And in September, they released the draft framework for OpenRTB 3.0 for public comment. Since the OpenRTB framework came into the world in 2010, the industry has grown and changed so immensely …