There are a lot of tools and techniques that web publishers can use to maximize ad revenue. This includes A/B testing, header bidding, and lazy loading ads. A commonly used technique is ad refresh. This strategy refreshes ads which can increase the number of ads shown to the user. This, in turn, should produce higher revenue-per-session for the publisher. Ad refresh is …
As a publisher, you understand how important it is to measure the performance of your website(s). This allows you to see if your users are loving your site, or if there are opportunities for you to optimize. Lots of data points are available to a publisher, like CPM, eCPM, overall revenue, page RPM, and fill rate. We know that it …
Ad placements, like desktop anchors, tend to be one of the most overlooked aspects of running a website. When publishers place banner ads wherever they feel like it, they won’t realize how effective the careful placement of ads can be. Every website is different. You need to consider multiple factors when optimizing your ad layouts. Here are a few guidelines …
Your website may look fantastic with a 970×250 banner ad, but it may not be the best size for monetization. Optimizing ad unit sizes based on advertising demand can be a quick and easy way to increase yield. Focus on high demand ad sizes Buy-side partners pay for ad space that meets the needs of their buyers’ creative assets. Buyers …
At Sortable, we believe a trusted ad partner can be extremely beneficial for your business, taking the stress out of selling ads, allowing you to put time back into creating content and improving your website.
Viewability is one of the most important metrics publishers can optimize towards. The first step in driving brand engagement for advertisers is to ensure campaigns are seen by users. Advertisers use several key performance indicators (KPIs) to help measure the performance of their digital campaign spend. Compared to traditional form of advertising, digital advertising offers unique opportunities for brands to …
At Sortable, our Customer Success teams spend a big chunk of their time looking for ways to optimize our publishers’ performance, which often comes down to trying to drive up programmatic CPMs. If you’re just starting out on your journey of increasing CPMs, we’ve travelled this road before. We’ve developed a map of sorts, and come up with several reliable …
Digital publishers are always striving to optimize their web properties. In this webinar, we discuss real examples and industry trends that publishers should be paying attention to in order to maximize their display ad revenue and UX. You can hear from Chris Reid, CEO at Sortable.com, and Joshua Mendelssohn and Jeff Myers, Co-Founders of Factinate.com as they share their learnings and insights in the …
Kitchener, November 15, 2018 — Sortable is presented the Deloitte Technology Fast 50TM program award for its rapid revenue growth, entrepreneurial spirit and bold innovation. The program and annual award distinguishes 50 Canadian technology companies with the highest revenue-growth percentage over the past four years. Sortable ranks 45 with a 483 percent in revenue growth from 2014 to 2017. The Deloitte Technology Fast 50 program winners consist of public …
Sortable’s ability to provide deep insights using our industry-leading technology platform and big data has been resonating with our customers. The way we do business directly aligns with the industry trend towards increased transparency within the digital advertising space. Our continuing goal is to shape the ad industry through technology, transparency, and partnerships with web publishers to reward web publishers …
