Comparing managed refresh

Ad refresh, reconsidered

Sortable Ad Ops

There are a lot of tools and techniques that web publishers can use to maximize ad revenue. This includes A/B testing, header bidding, and lazy loading ads. A commonly used technique is ad refresh. This strategy refreshes ads which can increase the number of ads shown to the user. This, in turn, should produce higher revenue-per-session for the publisher. Ad refresh is …

blue geometric square background

Let’s talk about session RPM

Sortable Ad Ops

As a publisher, you understand how important it is to measure the performance of your website(s). This allows you to see if your users are loving your site, or if there are opportunities for you to optimize. Lots of data points are available to a publisher, like CPM, eCPM, overall revenue, page RPM, and fill rate. We know that it …

desktop anchor blog post feature image

The Fundamental Value of Implementing Desktop Anchors

Sortable How-To

Ad placements, like desktop anchors, tend to be one of the most overlooked aspects of running a website. When publishers place banner ads wherever they feel like it, they won’t realize how effective the careful placement of ads can be. Every website is different. You need to consider multiple factors when optimizing your ad layouts. Here are a few guidelines …

ad sizes

Top tips for optimizing your ad sizes in 2019

Sortable How-To

Your website may look fantastic with a 970×250 banner ad, but it may not be the best size for monetization. Optimizing ad unit sizes based on advertising demand can be a quick and easy way to increase yield. Focus on high demand ad sizes Buy-side partners pay for ad space that meets the needs of their buyers’ creative assets. Buyers …

The Buzz on Viewability and Optimizations for Revenue

The buzz on viewability and optimizations for revenue

Sortable Ad Ops

Viewability is one of the most important metrics publishers can optimize towards. The first step in driving brand engagement for advertisers is to ensure campaigns are seen by users. Advertisers use several key performance indicators (KPIs) to help measure the performance of their digital campaign spend. Compared to traditional form of advertising, digital advertising offers unique opportunities for brands to …

Five Ways to Increase CPMs

Five ways to increase CPMs

Sortable How-To

At Sortable, our Customer Success teams spend a big chunk of their time looking for ways to optimize our publishers’ performance, which often comes down to trying to drive up programmatic CPMs. If you’re just starting out on your journey of increasing CPMs, we’ve travelled this road before. We’ve developed a map of sorts, and come up with several reliable …

Webinar – Optimizing Display Ad Revenue and UX

Sortable Videos

Digital publishers are always striving to optimize their web properties. In this webinar, we discuss real examples and industry trends that publishers should be paying attention to in order to maximize their display ad revenue and UX. You can hear from Chris Reid, CEO at, and Joshua Mendelssohn and Jeff Myers, Co-Founders of as they share their learnings and insights in the …

Sortable-Deloitte Fast 50

Sortable announced as one of Deloitte’s Technology Fast 50 Companies

Sortable Sortable Updates

Kitchener, November 15, 2018 — Sortable is presented the Deloitte Technology Fast 50TM program award for its rapid revenue growth, entrepreneurial spirit and bold innovation. The program and annual award distinguishes 50 Canadian technology companies with the highest revenue-growth percentage over the past four years. Sortable ranks 45 with a 483 percent in revenue growth from 2014 to 2017. The Deloitte Technology Fast 50 program winners consist of public … Fast 50 Winner

It’s a Three-peat! Sortable Achieves Deloitte Fast 50 Ranking Three Years in a Row

Sortable Sortable Updates

Sortable’s ability to provide deep insights using our industry-leading technology platform and big data has been resonating with our customers. The way we do business directly aligns with the industry trend towards increased transparency within the digital advertising space. Our continuing goal is to shape the ad industry through technology, transparency, and partnerships with web publishers to reward web publishers …