A UTM Primer

A UTM primer

Sortable Ad Ops

Do you know where all your traffic is coming from? Sure, you know a percentage is from social media, but which platform? Which article? If you are using paid ads, which campaigns are sending the most traffic, and which ones are the most profitable? It turns out a lot of these answers can be found by implementing UTM parameters. What …

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Sortable is the first Canadian company to receive the GoodWell Certification

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KITCHENER, ON – JANUARY 9, 2018 – Based on quantifiable data and firm methodology, GoodWell has certified that Sortable is a fair, equitable, and humane workplace — the first in Canada to achieve this distinction. The GoodWell certification brings a data-driven approach to measuring a company’s culture and people. To determine the cultural health of an organization, GoodWell measures 11 …

Looking ahead to 2018: the future of e-commerce

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As the new year approaches fast, we’re thinking about what trends will surface in 2018. In this instalment, Jennifer Fields, Head of Publisher Development, shares her thoughts on the changing landscape of e-commerce. Many of our publisher clients are running marketing campaigns to drive traffic to their sites, and understanding how one campaign performs in comparison to another is critical …

Looking ahead to 2018: the year big media fights back

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As the new year approaches fast, we’re thinking about what trends will surface in 2018. In this instalment, Ryan Fuss, our Chief Revenue Officer, shares his thoughts on how 2018 will be a year of change for Big Media. Wow, how times flies. I joined Sortable almost a year ago, and what a year to make a change. 2017 has …

Looking ahead to 2018: give publishers the data they need to thrive

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As the new year approaches fast, we’re thinking about what trends will surface in 2018. In this instalment, Ashly Knox, our Head of Sales Engineering, shares his thoughts on the plight of publishers. One of the coolest parts of my job as Head of Sales Engineering at Sortable is that I get to speak with a wide spectrum of publishers. …

How OpenRTB 3.0 can clean up the programmatic ecosystem

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2017 is shaping up to be the year programmatic tightened its bootstraps. Earlier this year, the IAB Tech Lab led an initiative to help combat fraud with ads.txt. And in September, they released the draft framework for OpenRTB 3.0 for public comment. Since the OpenRTB framework came into the world in 2010, the industry has grown and changed so immensely …

Just Keep Swimming: Maintaining Momentum With Your Content

Just keep swimming: maintaining momentum with your content

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Have you ever thought of a website as a shark? Some species of sharks ” like the salmon shark and the great white shark ” need to keep swimming in order to breathe. And while a website may be made up of lines of code and content, it also needs to keep moving forward to survive. To build and maintain sustainability, …

Startups and Beer returns November 30 for community-building and craft brews

Startups and Beer returns November 30 for community-building and craft brews

Sortable Sortable Updates

The Waterloo Region tech community is rallying together again to put the fun in fundraising: Startups and Beer returns Thursday, November 30! From 5 to 9 pm, seven local tech companies will host seven Ontario  craft breweries for a night of community-building, connecting, and raising money for a great cause. Join us, Axonify, Dejero, Magnet Forensics, Miovision, Vidyard, and tech incubator Velocity as they …

Creating a blockbuster: how website layout affects revenue potential

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The prolific film writer and director Alfred Hitchcock once said he liked to play his audience like a piano, meaning he’d push their buttons and pull their emotions; he aimed for complete control, directing their attention and behaviour. Much like filmmakers need to engage and please their audience, publishers need to understand how users consume content and figure out how …