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Mediashift: Sortable Analytics helps publishers optimize their revenue faster

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Publishers need to be able to wring every dollar out of their content, and the quicker they can access performance metrics, the better they are able to do so. For Running Shoes Guru, a one-person publication started in 2009, an analytics dashboard offering same-day ad performance and editorial metrics has led to significant revenue growth. The site, which draws more …

What’s going on with Google Chrome in 2018?

Sortable Ad Ops

You’ve likely heard buzz about an update coming to Chrome in 2018 that will block bad and intrusive ads in desktop and mobile versions of the browser. While accurate, the rumour is maybe a little bit misleading. According to the search engine giant, the new feature will simply filter out certain types of ads on websites. Yeah, but what’s the …

Shining a light in programmatic’s darkest corners with ads.txt

Sortable Ad Ops

Programmatic advertising is a very smart, efficient, and cost-effective way to deliver highly-focused personalized ads to web audiences. Programmatic is so good at serving better-quality ads to more consumers, it generates higher revenues for each player in the supply chain. But only if ad fraud didn’t exist. Bad actors and ad fraud are the biggest challenges to the world of …

Media In Canada: Sortable dives into analytics with new launch

Sortable News

Automated ad operations company Sortable has jumped into analytics. Publishers can use its newly launched service, called Sortable Analytics, to unify reporting across ad partners as well as provide data on content and marketing. Sortable Analytics also connects to Sortable’s programmatic monetization stack.Read more

Track what matters with Sortable Analytics

Sortable Sortable Updates

Sortable Analytics is here! We’re excited about the launch of our comprehensive dashboard and how it can empower publishers and make their lives easier. Right now content, marketing, and revenue operations teams largely sit in separate silos, each with their own tools, staff, and access to engineering resources. We don’t think siloing the three most important areas of your publishing …

Sortable Analytics

Betakit: Sortable launches analytics tool

Sortable News

This week, several Canadian startups have made announcements, launching new features, partnerships, and more. Here’s the latest on Canada’s movers and shakers.Read more

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Sortable nominated for Employer of the Year in the DigiDay WorkLife Awards

Sortable News

KITCHENER, ON — AUGUST 16, 2017 – Sortable is the only Canadian finalist for Employer of the Year, Tech Platform in the first annual Digiday WorkLife Awards, presented by Digiday Careers. The Digiday WorkLife Awards showcases the media and marketing world’s best work environment as well as the values and cultural initiatives that make them unique. The judging panel is …

Sortable Analytics

Ad Exchanger: Tickld makes content promotion a science with better analytics

Sortable News

Publishers paying to promote content on social platforms need to determine the return on their ad spend, just like marketers. The sites Tickld, Clipd and Knowable, part of the “Pulse” division at publishing company Gateway Blend, rely on social platforms to distribute content. Gateway Blend used to optimize the ad campaigns for Pulse content with day-old revenue data and proxy …

Media In Canada: Sortable opens Toronto office

Sortable News

Sortable, an automated ad operations company, is expanding into the Toronto market with two hires. To help drive that expansion with client and publisher outreach, the Kitchener, Ont.-based company has added Jennifer Lee Fields (pictured left) as head of strategic partnerships and Lila Hunt as publisher solutions architect.Read more