Three Ways To Optimize For Mobile

Trish Manrique How-To

In 2012, a report conducted by IAB found that only 9% of internet advertising revenue was a result of mobile. Since then, mobile ad spend (including advertising on mobile phones, tablets, and mobile internet-connect devices) continues to grow year over year, making desktop secondary by comparison. In 2019, US mobile ad spend saw an increase of 23%, reaching $87.20 billion. …

Need-to-know SEO tips and trends

Trish Manrique How-To

In today’s highly competitive digital world, there are numerous factors that contribute to a successful web presence — search engine optimization (SEO) efforts being one of them. In fact, without at least minimal SEO implementation your website may as well be invisible as good SEO is what allows Google and other search engines to index your content properly and determine …

Top virtual Ad Ops conferences to attend in 2020

Trish Manrique Ad Monetization, News

At Sortable, we value our participation in conferences and industry events. This year the conference scene looks a little different with many events either being rescheduled or going virtual. These conferences are important for our publishers and the Ad Ops industry as a whole to connect and discuss the latest trending topics and hear from industry thought leaders.  Our team …

5 Quick Wins to Boost Your Website Monetization

Trish Manrique Ad Ops

If you’re a publisher who’s been wondering what else you can do to monetize your website, there may be a few tactics you haven’t thought of. Today, we’re going to discuss some helpful tips to help your website generate more revenue! We know how important it is to your business to make sure you’re in the best position to maximize …

third-party cookies

Third-party cookies: then and now

Trish Manrique Ad Ops

The great cookie countdown: What’s next for advertising without third-party cookies? How publishers are planning for the end of the third-party cookie The third-party browser tracking cookie is dead. What’s next? These are just a few headlines you may have come across since the slow death of the third-party cookie, which began as early as 2017. It started when Apple …

Things you can do to make the most out of physical distancing

Trish Manrique Sortable Updates

With the introduction of the term social, or physical, distancing, we’re all getting a little bit more familiar with the inside of our homes. Some of us may be a bit newer to working from home (WFH), and some of us may be stay-at-home veterans! But most of us are new to experiencing life without commutes, no spending time with …

Demand Partners 101

Trish Manrique Ad Monetization

If you’re new to Ad Tech and Ad Ops, you’ve probably heard the phrase “demand partner” being thrown around. It could be an Ad Ops partner saying they provide premium demand partners, or you could be looking up how to improve inventory to attract quality demand. Demand partner is a relative term depending on where you fit into the Ad …

How to minimize the COVID-19 impact on publisher revenue

Trish Manrique Ad Monetization, Ad Ops

Coronavirus USA. Symptoms of coronavirus. Coronavirus testing. Corona virus news. What is corona virus. Corona virus relief. Corona virus curve. These are a few of the top trending queries in the US from the past week, according to Google Trends (as of March 19th, 2020). Here at Sortable, we know that the current state of affairs has been top of …

COVID-19 keyword block list terms

Trish Manrique Ad Ops

Last updated: April 7, 2020, at 10:38 am  As the coronavirus pandemic continues, some advertisers are tasked with quickly adding keywords related to the virus to their keyword blocklists. Similar to publishers, advertisers maintain their own blocklists to protect their brand safety. Advertisers will not buy advertising space on pages that contain specific keywords. Here are general keywords that may …

The first 90 days: Transitioning to Sortable

Trish Manrique Ad Monetization

At Sortable, creating a smooth onboarding experience for our new publishers is important to us, which is why we’ve decided to share our 90-day onboarding guide with you. After all, how we onboard new publishers can set the tone for our ongoing relationship. Not only that, but happy customers also become top referral sources. We even have a referral program …