Content monetization

Short-form and long-form content monetization

You’ve probably heard the debate between short and long-form content or asked yourself how you can improve content monetization. Bite-sized blog posts and slideshows are examples of short-form content that are short and sweet, and straight to the point. In contrast, whitepapers, ebooks, and webinars are more in-depth and comprehensive. When content is what is driving users to your site, …

Optimizing your SEO

Optimizing your SEO – A step-by-step guide

When we’re trying to learn about a topic, our default action is to go to a search engine. With millions of searches conducted every day, it’s vital that your work appears on the first page or two of a search engine’s results. SEO is not a new term and it’s definitely something you need to focus on to get your …

GoodWell certification badge

GoodWell Certifies Sortable for Humane Workplace Practices

FOR IMMEDIATE RELEASE GoodWell Certifies Sortable for Humane Workplace Practices KITCHENER, ON (September 17, 2019) – Sortable announced today that it has successfully achieved GoodWell certification for fair, equitable, and humane workplace practices for a second time. Sortable is proud to be the first and only Canadian entity to be GoodWell-certified. “We are thrilled to continue as a GoodWell Certified …

Webinar - Analytics in Day-to-Day Ad Ops

Webinar – Analytics in Day-to-Day Ad Ops

Ad Ops is constantly evolving”the industry isn’t what it was a year or even two years ago. Big data is a large driver of this evolution with its increasingly important role in the latest technologies available. Ad ops professionals are now responsible for overseeing data and providing insight into measuring ad effectiveness and recommending strategies for ad optimizations. Data has …

Why analytics is vital to ad ops

Why analytics is vital to ad ops

  Ad Ops is constantly evolving”the industry isn’t what it was a year or even two years ago. Big data is a large driver of this evolution with its increasingly important role in the latest technologies available. Ad ops professionals are now responsible for overseeing data and providing insight into measuring ad effectiveness and recommending strategies for ad optimizations. Data …

Top 5 Ad Ops Conferences to Attend in 2019

Top 5 Ad Ops Conferences to Attend in 2019

At Sortable, we value our participation in conferences and industry events as they are crucial for ad ops and our publishers. The industry is constantly evolving and it’s important to discuss the latest trending topics and be inspired by thought leaders in the industry. Our team always makes it a point to learn from others, share best practices, and then …

Seasonality, CPMs, and You

Seasonality, CPMs, and You

As the new quarter begins, you may have noticed a drop in your CPMs. Seasonality (looking at how you–and the ad industry–are affected by the time of the year) impacts advertiser spend and thus, CPMs. While some verticals are impacted more than others, it’s important to understand how seasonality affects CPMs as they play a key role in forecasting and …