Top Virtual Ad Ops Conferences to Attend in 2020

Trish Manrique Ad Monetization, News

At Sortable, we value our participation in conferences and industry events. This year the conference scene looks a little different with many events either being rescheduled or going virtual. These conferences are important for our publishers and the Ad Ops industry as a whole to connect and discuss the latest trending topics and hear from industry thought leaders.  Our team …

5 quick wins to boost your website monetization

Trish Manrique Ad Ops, How-To

If you’re a publisher who’s been wondering what else you can do to monetize your website, there may be a few tactics you haven’t thought of. Today, we’re going to discuss some helpful tips to help your website generate more revenue! We know how important it is to your business to make sure you’re in the best position to maximize …

third-party cookies

Third-Party Cookies: Then and Now

Trish Manrique Ad Ops

The great cookie countdown: What’s next for advertising without third-party cookies? How publishers are planning for the end of the third-party cookie The third-party browser tracking cookie is dead. What’s next? These are just a few headlines you may have come across since the slow death of the third-party cookie, which began as early as 2017. It started when Apple …

Things You Can Do to Make the Most Out of Physical Distancing

Trish Manrique Sortable Updates

With the introduction of the term social, or physical, distancing, we’re all getting a little bit more familiar with the inside of our homes. Some of us may be a bit newer to working from home (WFH), and some of us may be stay-at-home veterans! But most of us are new to experiencing life without commutes, no spending time with …

Demand Partners 101

Trish Manrique Ad Monetization, Ad Ops, Uncategorized

If you’re new to Ad Tech and Ad Ops, you’ve probably heard the phrase “demand partner” being thrown around. It could be an Ad Ops partner saying they provide premium demand partners, or you could be looking up how to improve inventory to attract quality demand. Demand partner is a relative term depending on where you fit into the Ad …

How to minimize the COVID-19 impact on publisher revenue

Trish Manrique Ad Monetization, Ad Ops

Coronavirus USA. Symptoms of coronavirus. Coronavirus testing. Corona virus news. What is corona virus. Corona virus relief. Corona virus curve. These are a few of the top trending queries in the US from the past week, according to Google Trends (as of March 19th, 2020). Here at Sortable, we know that the current state of affairs has been top of …

COVID-19 keyword block list terms

Trish Manrique Ad Ops

Last updated: April 7, 2020, at 10:38 am  As the coronavirus pandemic continues, some advertisers are tasked with quickly adding keywords related to the virus to their keyword blocklists. Similar to publishers, advertisers maintain their own blocklists to protect their brand safety. Advertisers will not buy advertising space on pages that contain specific keywords. Here are general keywords that may …

The first 90 days: Transitioning to Sortable

Trish Manrique Ad Monetization, Ad Ops, How-To

At Sortable, creating a smooth onboarding experience for our new publishers is important to us, which is why we’ve decided to share our 90-day onboarding guide with you. After all, how we onboard new publishers can set the tone for our ongoing relationship. Not only that, but happy customers also become top referral sources. We even have a referral program …

Why publishers choose Sortable

Trish Manrique Ad Ops

We value the publishers we work with. When we see them succeed, we know we’ve done our part in helping them get there. When publishers choose to work with Sortable, they do so because of our leading-edge ad monetization technology, insightful reporting and analytics, and our team of Ad Ops experts. Leading-edge ad monetization We know that digital publishing isn’t …

Finding the right Ad Ops provider for you

Trish Manrique Ad Ops

Are you looking to monetize your site or switch Ad Ops providers, but can’t figure out how to choose the right Ad Ops provider for you? How do you figure out which one is right for you when there are so many out there? Many Ad Ops providers, Sortable included, have features like a header bidding implementation, access to advertising …