Google Web Vitals

What are Core Web Vitals?

Trish Manrique Ad Ops

You’re probably familiar with Core Web Vitals and didn’t even know it. If you own a website, you’ve most likely visited PageSpeed Insights (PSI) to see how your website’s page experience is performing according to Google’s standards. PSI reports on the performance of a page on both mobile and desktop devices, and provides suggestions on how that page may be …

Best Mobile Ad Sizes for 2021

Trish Manrique Ad Monetization

In 2018, mobile advertising accounted for an astounding 75% of all digital ad spend, with companies in the U.S alone spending over $70 billion to reach an estimated three billion mobile phone users. Since 2018, the number of mobile users has increased to 5.2 billion, and mobile use continues to grow at a rate of around 2%. With these kinds …

First Price vs. Second Price Auctions

Trish Manrique Ad Ops

When programmatic advertising was first introduced to the digital advertising industry a little over five years ago, it changed the entire world of online marketing.  Before real-time bidding (RTB) software and header bidding appeared on the scene, publishers could easily optimize their advertising revenue by selling advertising space directly to ad networks or providers. However, one of the biggest issues …

Types of Video Ad Formats

Trish Manrique Ad Ops

Video advertising has become mainstream in recent years and continues to grow in popularity in the programmatic advertising ecosystem. Online video advertising offerings are expanding rapidly, with more than 90% of marketers believing that video ads are going to be the core of the majority of marketing strategies in the years to come. Video advertising is the process of displaying …

How to Remove Bad Ads From Your Website

Trish Manrique Ad Ops

When you’ve got advertising space on your website, it’s entirely likely that at some point you’ll come across malicious, spammy, or downright illegal ads. And, unfortunately, your website visitors will likely see these ads before you do. With almost every modern internet user seeing advertisements and website content as two sides of the same coin, it can seriously harm your …

Ad Tech News Roundup – January 2021

Trish Manrique News

At Sortable, when we come across news articles that impact our industry and other publishers, we share them with each other and chat about the implications. In order to expand the discussion, we want to share these articles with you and give our opinions on what we think it means for Ad Tech. Our hope is to create a dialogue …

What is Target CPM in Google Ad Manager?

Trish Manrique Ad Ops

It’s common for publishers to use a metric like CPM to compare the performance of ad partners on their site. Cost Per Mille (CPM) is the amount advertisers are willing to pay for one thousand impressions on a publisher’s website. There are many factors that play a role in determining CPM, like content, advertiser, geography, audience demographics, and intent. As …

How to Use Website Ads to Make Money

Trish Manrique Ad Monetization

Long gone are the days when traditional advertising — like radio, TV, or billboards — was the only way for advertisers to reach their target audiences. Along with the advent and popularity of the Internet came the ability to market products and services in an entirely new way by adding advertisements to websites. That’s where online publishers come in. Publishers …

Google’s Privacy Sandbox Explained

Trish Manrique Ad Ops

Google has announced that it’s phasing out support for third-party cookies in Chrome by 2022. The company is working towards a new set of APIs for browsers to enable advertising and their Privacy Sandbox is part of the plan. The demise of third-party cookies has been the hottest conversation topic for publishers for months and it’s something to keep an …

Using a Sitemap – An Easy Win to Get Your WordPress Site Noticed

Trish Manrique How-To

At Sortable, we understand how challenging it can be for newcomers to launch a profitable website, whether that’s a blog targeting new moms or an e-commerce store with thousands of products. Some of the most vital components of a successful website are XML sitemaps, so if your WordPress site doesn’t have one yet, now is the time to generate a sitemap …