A Look Back at 2020: COVID-19 Recap

Trish Manrique COVID-19

COVID-19 has thrown normal seasonal patterns out of the proverbial window. Need a refresher on the typical seasonal patterns? Here’s A Seasonality Primer that should help you get your bearings. But just like the rest of 2020, being unable to see any discernible patterns has made ad performance unpredictable. When the pandemic began, we saw brands around the world blacklisting …

How to Secure a Website in the Chrome Browser

Trish Manrique Ad Ops

With Google’s help, finding answers to our problems is easy — and typically possible within a matter of seconds. However, if we’re not careful, we may also be putting ourselves at risk in the same short timeframe. When we visit Hypertext Transfer Protocol (HTTP) websites, the information we send and receive is not protected. As a result, any sensitive data …

What are interstitials in web advertising?

Trish Manrique Ad Monetization

In October 2020, Google launched web interstitials for mobile and desktop web, and allowing publishers using Google Ad Manager can easily activate this ad format. Web interstitials are a significant revenue opportunity for publishers, and especially after the impact of COVID, this is a great way for publishers to maximize their ad revenue. What is an interstitial ad? Sortable now …

Life at Sortable: Meet Lindsey

Trish Manrique Sortable Updates

Another month, another member of the Sortable team for you to meet! You’ve already met several members of the team like Jamie Murphy from Product, Daniel Rodriguez from Engineering, and Julie Holmes from Onboarding.  In this edition of Life at Sortable, we are so excited for you to meet Lindsey Ernst, a key member of our Sales team. Lindsey is …

How to improve your website traffic

Trish Manrique Ad Monetization

Looking to monetize your website? Take a look at your data. Do your analytics indicate that your website traffic is high? I ask because website traffic is a good indicator of whether or not your website is ready to be monetized. Certain ad partners, like Sortable, have specific thresholds for your website traffic to meet before working with them.  Website …

The difference between client-side and server-side header bidding

Trish Manrique Ad Ops

Header bidding is a large component of programmatic advertising. Less than ten years ago, it was unheard of, but now, about 79% of publishers are using header bidding. So what is header bidding? Header bidding is a programmatic advertising technique that allows publishers to offer their inventory to multiple ad exchanges simultaneously before sending requests to ad servers (ie. Google …

Life at Sortable: Meet Daniel R.

Trish Manrique Sortable Updates

You may encounter the Sales team, work directly with Onboarding and Sales, but behind our products is the team who builds it. We wouldn’t be where we are today without them. If we’ve launched a new offering, it’s because our Engineering team has worked endlessly to see it come to life. If you’re a Sortable publisher and had any issues …

Breaking down ads.txt

Trish Manrique Ad Ops

Our team at Sortable sends out regular emails to let our publishers know to update your ads.txt — some of you do and some of you don’t. For those who don’t, you’re potentially losing out on ad revenue.  Ads.txt (where ADS stands for Authorized Digital Sellers) is an adopted standard across ad tech for publishers and advertisers to combat a …

Maximize yield in Q4 2020

Trish Manrique Ad Monetization

This pandemic threw us all in for a loop. When we were planning our 2020 projections, we didn’t see COVID-19 on the horizon or how it would have such an impact on the entire world. Here’s what we’ve observed over the past year: As a result of COVID-19, some publishers saw larger than expected decreases in the first quarter, especially …

Life at Sortable: Meet Julie

Trish Manrique Sortable Updates

When you decide to partner with Sortable, one of the first teams you’ll encounter is our Onboarding team. They help you get ramped up to launch your site with us. We are pleased to introduce you to Julie Holm, Team Lead for Onboarding at Sortable. Julie started at Sortable in March of 2017 as a Customer Success and Technical Solutions …