Life at Sortable: Meet Lindsey

Trish Manrique Sortable Updates

Another month, another member of the Sortable team for you to meet! You’ve already met several members of the team like Jamie Murphy from Product, Daniel Rodriguez from Engineering, and Julie Holmes from Onboarding.  In this edition of Life at Sortable, we are so excited for you to meet Lindsey Ernst, a key member of our Sales team. Lindsey is …

How to improve your website traffic

Trish Manrique Ad Monetization

Looking to monetize your website? Take a look at your data. Do your analytics indicate that your website traffic is high? I ask because website traffic is a good indicator of whether or not your website is ready to be monetized. Certain ad partners, like Sortable, have specific thresholds for your website traffic to meet before working with them.  Website …

The difference between client-side and server-side header bidding

Trish Manrique Ad Ops

Header bidding is a large component of programmatic advertising. Less than ten years ago, it was unheard of, but now, about 79% of publishers are using header bidding. So what is header bidding? Header bidding is a programmatic advertising technique that allows publishers to offer their inventory to multiple ad exchanges simultaneously before sending requests to ad servers (ie. Google …

Life at Sortable: Meet Daniel R.

Trish Manrique Sortable Updates

You may encounter the Sales team, work directly with Onboarding and Sales, but behind our products is the team who builds it. We wouldn’t be where we are today without them. If we’ve launched a new offering, it’s because our Engineering team has worked endlessly to see it come to life. If you’re a Sortable publisher and had any issues …

Breaking down ads.txt

Trish Manrique Ad Ops

Our team at Sortable sends out regular emails to let our publishers know to update your ads.txt — some of you do and some of you don’t. For those who don’t, you’re potentially losing out on ad revenue.  Ads.txt (where ADS stands for Authorized Digital Sellers) is an adopted standard across ad tech for publishers and advertisers to combat a …

Maximize yield in Q4 2020

Trish Manrique Ad Monetization

This pandemic threw us all in for a loop – impacting ad revenue and yield. When we were planning our 2020 projections, we didn’t see COVID-19 on the horizon or how it would have such an impact on the entire world. Here’s what we’ve observed over the past year: As a result of COVID-19, some publishers saw larger than expected …

Life at Sortable: Meet Julie

Trish Manrique Sortable Updates

When you decide to partner with Sortable, one of the first teams you’ll encounter is our Onboarding team. They help you get ramped up to launch your site with us. We are pleased to introduce you to Julie Holm, Team Lead for Onboarding at Sortable. Julie started at Sortable in March of 2017 as a Customer Success and Technical Solutions …

Sortable 101: Sorta-What?

Trish Manrique Sortable Updates

We know there are a lot of different ad monetization solutions out there, even under the Sortable umbrella, so we wanted to take the time to introduce you to our solution suite, give you some information that will help you make the best decision for your business, and finally — show you what we like to call the Sortable Advantage …

Sortable 101: Sorta-Who?

Trish Manrique Sortable Updates

Ad Ops can be a very confusing industry — from AdSense to header bidding, to staying on top of industry changes and events, it can get overwhelming! To try and simplify some things, we introduced our Sortable 101 webinar series, where insiders here at Sortable break down the different aspects that make up all things ‘Ad Ops’ and translate it …

Life at Sortable: Meet Jamie

Trish Manrique Sortable Updates

You may have read or heard us saying the “Sortable team” or “our team” and we thought it was time that we started introducing you to various individuals who make up Sortable. So we’d like to introduce you to an important member of the Sortable team.  In the first edition of Life at Sortable, we are thrilled to introduce you …