Google

10 Google AdSense alternatives to consider in 2020

Trish Manrique Ad Ops

As a publisher, you probably think a lot about optimizing and improving both your advertising operations and the revenue that you generate from ads. It might keep you up at night Pouring over CPM data and trying to do side-by-side comparisons of different advertising options. There’s also a pretty good chance that you use Google AdSense to fill a bunch …

seasonality primer

A seasonality primer

Trish Manrique Seasonal Trends

Have you been affected by seasonal trends? Unsure of what it is or how to address it? We go into the basics of seasonality. What is seasonality? Seasonality is the impact on advertiser spend and ad revenue by major consumer events and the seasonal trends in the ad industry. Therefore it’s important to understand seasonality in order to effectively benchmark, …

Content monetization

Short-form and long-form content monetization

Trish Manrique Ad Ops

You’ve probably heard the debate between short and long-form content or asked yourself how you can improve content monetization. Bite-sized blog posts and slideshows are examples of short-form content that are short and sweet, and straight to the point. In contrast, whitepapers, ebooks, and webinars are more in-depth and comprehensive. When content is what is driving users to your site, …

Optimizing your SEO

Optimizing your SEO – A step-by-step guide

Trish Manrique How-To

When we’re trying to learn about a topic, our default action is to go to a search engine. With millions of searches conducted every day, it’s vital that your work appears on the first page or two of a search engine’s results. SEO is not a new term and it’s definitely something you need to focus on to get your …

GoodWell certification badge

GoodWell certifies Sortable for humane workplace practices

Trish Manrique Sortable Updates

FOR IMMEDIATE RELEASE GoodWell Certifies Sortable for Humane Workplace Practices KITCHENER, ON (September 17, 2019) – Sortable announced today that it has successfully achieved GoodWell certification for fair, equitable, and humane workplace practices for a second time. Sortable is proud to be the first and only Canadian entity to be GoodWell-certified. “We are thrilled to continue as a GoodWell Certified …

Webinar - Analytics in Day-to-Day Ad Ops

Analytics in Day-to-Day Ad Ops – Webinar

Trish Manrique Videos

Ad Ops is constantly evolving. The industry isn’t what it was a year or even two years ago. Big data is a large driver of this evolution with its increasingly important role in the latest technologies available. Ad ops professionals are now responsible for overseeing data and providing insight. Data is used to measure ad effectiveness and recommending strategies for …

Top 5 Ad Ops Conferences to Attend in 2019

Top 5 Ad Ops conferences to attend in 2019

Trish Manrique Ad Ops

At Sortable, we value our participation in conferences and industry events. They are crucial for Ad Ops and our publishers. Especially with the Ad Tech landscape constantly evolving. It’s important to discuss the latest trending topics and be inspired by thought leaders in the industry. As a result, our team always makes it a point to learn from others, share …