The first 90 days: Transitioning to Sortable

Trish Manrique Ad Monetization

At Sortable, creating a smooth onboarding experience for our new publishers is important to us, which is why we’ve decided to share our 90-day onboarding guide with you. After all, how we onboard new publishers can set the tone for our ongoing relationship. Not only that, but happy customers also become top referral sources. We even have a referral program …

Why publishers choose Sortable

Trish Manrique Ad Ops

We value the publishers we work with. When we see them succeed, we know we’ve done our part in helping them get there. When publishers choose to work with Sortable, they do so because of our leading-edge ad monetization technology, insightful reporting and analytics, and our team of Ad Ops experts. Leading-edge ad monetization We know that digital publishing isn’t …

Finding the right Ad Ops provider for you

Trish Manrique Ad Ops

Are you looking to monetize your site or switch Ad Ops providers, but can’t figure out how to choose the right Ad Ops provider for you? How do you figure out which one is right for you when there are so many out there? Many Ad Ops providers, Sortable included, have features like a header bidding implementation, access to advertising …

seasonality primer

A seasonality primer

Trish Manrique Seasonal Trends

Have you been affected by seasonal trends? Unsure of what it is or how to address it? We go into the basics of seasonality. What is seasonality? Seasonality is the impact on advertiser spend and ad revenue by major consumer events and the seasonal trends in the ad industry. Therefore it’s important to understand seasonality in order to effectively benchmark, …

Content monetization

Short-form and long-form content monetization

Trish Manrique Ad Ops

You’ve probably heard the debate between short and long-form content or asked yourself how you can improve content monetization. Bite-sized blog posts and slideshows are examples of short-form content that are short and sweet, and straight to the point. In contrast, whitepapers, ebooks, and webinars are more in-depth and comprehensive. When content is what is driving users to your site, …

Optimizing your SEO

Optimizing your SEO – A step-by-step guide

Trish Manrique How-To

When we’re trying to learn about a topic, our default action is to go to a search engine. With millions of searches conducted every day, it’s vital that your work appears on the first page or two of a search engine’s results. SEO is not a new term and it’s definitely something you need to focus on to get your …

GoodWell certification badge

GoodWell certifies Sortable for humane workplace practices

Trish Manrique Sortable Updates

FOR IMMEDIATE RELEASE GoodWell Certifies Sortable for Humane Workplace Practices KITCHENER, ON (September 17, 2019) – Sortable announced today that it has successfully achieved GoodWell certification for fair, equitable, and humane workplace practices for a second time. Sortable is proud to be the first and only Canadian entity to be GoodWell-certified. “We are thrilled to continue as a GoodWell Certified …

Webinar - Analytics in Day-to-Day Ad Ops

Analytics in Day-to-Day Ad Ops – Webinar

Trish Manrique Videos

Ad Ops is constantly evolving. The industry isn’t what it was a year or even two years ago. Big data is a large driver of this evolution with its increasingly important role in the latest technologies available. Ad ops professionals are now responsible for overseeing data and providing insight. Data is used to measure ad effectiveness and recommending strategies for …

Top 5 Ad Ops Conferences to Attend in 2019

Top 5 Ad Ops conferences to attend in 2019

Trish Manrique Ad Ops

At Sortable, we value our participation in conferences and industry events. They are crucial for Ad Ops and our publishers. Especially with the Ad Tech landscape constantly evolving. It’s important to discuss the latest trending topics and be inspired by thought leaders in the industry. As a result, our team always makes it a point to learn from others, share …