June and Q2 COVID Update

Kate Laing Ad Monetization

As we enter Q3, it becomes crucial to look back and see how the markets are responding to the COVID-19 pandemic and the associated downturn of the global economy. In our Q1 update, we broke it down for you both from a month by month perspective and over the quarter as a whole. We followed up with an update for …

May COVID-19 Update – Current Trends

Kate Laing Ad Monetization

Publishers and marketers alike have been laser-focused on the market and current trends as a result of the COVID-19 pandemic, and as promised — we’re here to give you the latest update based on real-time data from our publishers here at Sortable. If you missed our Q1 update or the April update, be sure to check them out! May CPM …

What is Sponsored Video?

Kate Laing Ad Monetization

Publishers everywhere are consistently looking for ways to improve the user experience for their readers, while simultaneously optimizing and maximizing their revenue. But increasing the ad density on page has its limitations from a user experience perspective, and brands and publishers are competing for space and advertising dollars like never before — so what’s a publisher to do? Enter: the …

Top virtual Ad Ops conferences to attend in 2020

Trish Manrique Ad Monetization, News

At Sortable, we value our participation in conferences and industry events. This year the conference scene looks a little different with many events either being rescheduled or going virtual. These conferences are important for our publishers and the Ad Ops industry as a whole to connect and discuss the latest trending topics and hear from industry thought leaders.  Our team …

COVID-19 update: April CPMs, trends and more

Kate Laing Ad Monetization

At the end of the first quarter, we discussed the effect that the pandemic has had on publishers in Q1 and, as promised, we’re here to keep you updated regarding current trends as we dive into our second quarter. We’ll keep the updates coming as long as COVID remains a major player to make sure you’re in the loop about …

Helping out in a crisis

Kate Laing Ad Monetization

Here at Sortable, we’ve been keeping a close eye on the effects the COVID-19 pandemic is having on the markets, but more importantly to us — on our publishers. Like many other companies in our area, and across the globe, we’ve been looking for a way to help! In our search for the best way, we began a discussion with …

How COVID-19 has impacted Publishers in Q1

Kate Laing Ad Monetization, Ad Ops

We all know that certain businesses and industries have a seasonal component to their ebb and flow, but the introduction of the novel coronavirus, COVID-19, has thrown normal seasonal patterns out of the proverbial window. Need a refresher on the typical seasonal patterns? Here’s A Seasonality Primer that should help you get your bearings. Brands around the world are adding …

Demand Partners 101

Trish Manrique Ad Monetization

If you’re new to Ad Tech and Ad Ops, you’ve probably heard the phrase “demand partner” being thrown around. It could be an Ad Ops partner saying they provide premium demand partners, or you could be looking up how to improve inventory to attract quality demand. Demand partner is a relative term depending on where you fit into the Ad …

How to minimize the COVID-19 impact on publisher revenue

Trish Manrique Ad Monetization, Ad Ops

Coronavirus USA. Symptoms of coronavirus. Coronavirus testing. Corona virus news. What is corona virus. Corona virus relief. Corona virus curve. These are a few of the top trending queries in the US from the past week, according to Google Trends (as of March 19th, 2020). Here at Sortable, we know that the current state of affairs has been top of …

The first 90 days: Transitioning to Sortable

Trish Manrique Ad Monetization

At Sortable, creating a smooth onboarding experience for our new publishers is important to us, which is why we’ve decided to share our 90-day onboarding guide with you. After all, how we onboard new publishers can set the tone for our ongoing relationship. Not only that, but happy customers also become top referral sources. We even have a referral program …