Best Mobile Ad Sizes for 2021

Trish Manrique Ad Monetization

In 2018, mobile advertising accounted for an astounding 75% of all digital ad spend, with companies in the U.S alone spending over $70 billion to reach an estimated three billion mobile phone users. Since 2018, the number of mobile users has increased to 5.2 billion, and mobile use continues to grow at a rate of around 2%. With these kinds …

How to Use Website Ads to Make Money

Trish Manrique Ad Monetization

Long gone are the days when traditional advertising — like radio, TV, or billboards — was the only way for advertisers to reach their target audiences. Along with the advent and popularity of the Internet came the ability to market products and services in an entirely new way by adding advertisements to websites. That’s where online publishers come in. Publishers …

5 Ways to Increase Revenue from Website Ads

Sortable Ad Monetization

When you consider the potential revenue, it’s no surprise that monetizing websites with ads has become so popular. And as the largest ad platform in the world, Google AdSense makes it easy. After completing the quick setup, your website can start earning actual ad revenue right away — with Google completing most of the work. Whether you’re just starting or …

Netflix watching OTT CTV

What are OTT and CTV?

Trish Manrique Ad Monetization

While people are watching just as much content on TV as ever, the way that we are consuming digital media is changing. Increased bandwidth has opened up a new world of possibilities to enjoy our favorite shows. Streaming video has grown from a niche pursuit with low resolution options to the preferred method for consuming content on TV.  The number …

What are interstitials in web advertising

Neera Shanker Ad Monetization

What is an interstitial ad? Sortable now supports Google’s new interstitial ad product which provides publishers with a new revenue stream by showing users an ad between some pageviews. It is initiated when a user clicks a relevant link on one page and the user sees the ad before they can view the page for which they’ve clicked a link. The ad …

How to improve your website traffic

Trish Manrique Ad Monetization

Looking to monetize your website? Take a look at your data. Do your analytics indicate that your website traffic is high? I ask because website traffic is a good indicator of whether or not your website is ready to be monetized. Certain ad partners, like Sortable, have specific thresholds for your website traffic to meet before working with them.  Website …

Maximize yield in Q4 2020

Trish Manrique Ad Monetization

This pandemic threw us all in for a loop – impacting ad revenue and yield. When we were planning our 2020 projections, we didn’t see COVID-19 on the horizon or how it would have such an impact on the entire world. Here’s what we’ve observed over the past year: As a result of COVID-19, some publishers saw larger than expected …

What is Sponsored Video?

Kate Laing Ad Monetization

Publishers everywhere are consistently looking for ways to improve the user experience for their readers, while simultaneously optimizing and maximizing their revenue. But increasing the ad density on page has its limitations from a user experience perspective, and brands and publishers are competing for space and advertising dollars like never before — so what’s a publisher to do? Enter: the …

Top virtual Ad Ops conferences to attend in 2020

Trish Manrique Ad Monetization, News

At Sortable, we value our participation in conferences and industry events. This year the conference scene looks a little different with many events either being rescheduled or going virtual. These conferences are important for our publishers and the Ad Ops industry as a whole to connect and discuss the latest trending topics and hear from industry thought leaders.  Our team …

demand partners

Demand Partners 101

Trish Manrique Ad Monetization

New to Ad Tech and Ad Ops? “Demand partner” is a phrase you’ve probably heard being thrown around. It could be an Ad Ops partner saying they provide premium demand partners, or you could be looking up how to improve inventory to attract quality demand. Demand partner is a relative term depending on where you fit into the Ad Tech …