leaderboard banner ad

What Is a Leaderboard Banner Ad?

Trish Manrique Ad Monetization

In real life — as in offline — you’re already more familiar with leaderboard ads than you probably realize.  You see them outside of the movies, stores, and restaurants. They give you the general updates, events, and specials going on inside any given establishment, which is what typically entices customers to enter and spend money. The concept is basically the …

Using Ad Refresh with AdSense and AdX

Trish Manrique Ad Monetization

If you’re the sort of person who only really scans websites and doesn’t spend a whole lot of time reading them in depth, you may only be subject to a single ad impression from any ads you’re exposed to. But, if you tend to read in-depth articles, or for whatever reason, something has captured your attention, the original ads you …

Page-Level, Site-Level, and Account-Level Enforcements in Google AdSense and Google Ad Manager

Trish Manrique Ad Monetization

Like credit card applications, Google has detailed policy and terms documents for using AdSense and Ad Manager. Unfortunately, many publishers don’t spend time reviewing the terms and are surprised when Google notifies them about a violation.  Page-level, site-level, and account-level enforcements are what Google uses to control the ads you display on your site. When an ad violation occurs, Google …

google certified publishing partner

What it Means to be a Google Certified Publishing Partner

Trish Manrique Ad Monetization

Google Certified Publishing Partners are a part of a very small community within Google’s most trusted partnership programs. The ultimate goal is to help publishers get the most out of their advertisements and tech, thereby maximizing their ad revenue stream’s potential. In essence, when you choose to have an Ad Ops partner, a Google Certified Publishing Partner badge is the …

Using Sortable’s Core Web Vitals Report

Trish Manrique Ad Monetization

In May 2020, Google announced that page experience signals will soon be included in Google Search Ranking. The new page experience signals combine Core Web Vitals (CWV) with their existing search signals of mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines. Rolling out in June 2021 (originally scheduled for May 2021), it’s important that you assess your website to align with …

What is AMP?

Trish Manrique Ad Monetization

When you’re using your smartphone or another smart device other than your computer to search for content on the internet, you’re likely encountering Accelerated Mobile Pages.  Accelerated Mobile Pages (AMP) are what allow your mobile searches to be conducted at high speeds, and faster is always favourable — for both publishers and users. In this article, we’re going to tell …

website design

Optimize your Website with These Redesign Tips

Trish Manrique Ad Monetization

You may think that your website design doesn’t matter much if you’re not running a business in a flashy industry. However, we can assure you that it absolutely matters regardless of the industry you’re in.  Just in case you didn’t already know, poor web design can negatively impact your conversions and sales. That’s why it’s essential that you approach your …

split test

How to do a Split Test with Sortable

Trish Manrique Ad Monetization

You’ve probably heard the phrase “split testing” being thrown around if you own a website or are involved in ecommerce. If you’re unfamiliar, split testing is a fairly simple concept of comparing two website or webpage versions to each other to determine which version is performing better.  In a split test, website traffic is distributed between two different versions of …

laptop

What is Prebid User ID Module?

Trish Manrique Ad Monetization

With the demise of the third-party cookie fast approaching, and no direct 1:1 replacement possible given the host of privacy restrictions now in place, one of the best potential solutions for the void left by the third-party cookie is to integrate one or more of the identity solutions available via the Prebid user ID module.  What is the Prebid user …

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How to Choose Ads for Your Website

Trish Manrique Ad Monetization

One of your primary goals as a publisher is to ensure that your ads are relevant and click-worthy — without compromising their performance or demand. That means choosing which ads to display on your website takes some careful consideration. It also means that the “Allow and Block Ads” tab on your AdSense dashboard is one of your most essential tools. …