Maximize yield in Q4 2020

Trish Manrique Ad Monetization

This pandemic threw us all in for a loop. When we were planning our 2020 projections, we didn’t see COVID-19 on the horizon or how it would have such an impact on the entire world. Here’s what we’ve observed over the past year: As a result of COVID-19, some publishers saw larger than expected decreases in the first quarter, especially …

What is Sponsored Video?

Kate Laing Ad Monetization

Publishers everywhere are consistently looking for ways to improve the user experience for their readers, while simultaneously optimizing and maximizing their revenue. But increasing the ad density on page has its limitations from a user experience perspective, and brands and publishers are competing for space and advertising dollars like never before — so what’s a publisher to do? Enter: the …

Top virtual Ad Ops conferences to attend in 2020

Trish Manrique Ad Monetization, News

At Sortable, we value our participation in conferences and industry events. This year the conference scene looks a little different with many events either being rescheduled or going virtual. These conferences are important for our publishers and the Ad Ops industry as a whole to connect and discuss the latest trending topics and hear from industry thought leaders.  Our team …

Demand Partners 101

Trish Manrique Ad Monetization

If you’re new to Ad Tech and Ad Ops, you’ve probably heard the phrase “demand partner” being thrown around. It could be an Ad Ops partner saying they provide premium demand partners, or you could be looking up how to improve inventory to attract quality demand. Demand partner is a relative term depending on where you fit into the Ad …

The first 90 days: Transitioning to Sortable

Trish Manrique Ad Monetization

At Sortable, creating a smooth onboarding experience for our new publishers is important to us, which is why we’ve decided to share our 90-day onboarding guide with you. After all, how we onboard new publishers can set the tone for our ongoing relationship. Not only that, but happy customers also become top referral sources. We even have a referral program …

Creating a blockbuster: how website layout affects revenue potential

Sortable Ad Monetization

The prolific film writer and director Alfred Hitchcock once said he liked to play his audience like a piano, meaning he’d push their buttons and pull their emotions; he aimed for complete control, directing their attention and behaviour. Much like filmmakers need to engage and please their audience, publishers need to understand how users consume content and figure out how …

Site speed and user experience drive performance: Washington Post’s Zeus and Vice’s redesign

Sortable Ad Monetization

In what is becoming a common refrain among large publishers, Forbes reports that the rollout of a new internally developed ad tech product Zeus by The Washington Post has increased site performance considerably. Zeus is a new way of loading ads on The Post’s pages in order to promote speed. Positioned as the the web’s fastest advertising technology, it functions …

Ad blocking update for 2017

Sortable Ad Monetization

Back in 2015, we walked through a State of the Ad Blocking Nation, an article describing ad blocking, its adoption, and how it might affect businesses that rely on ads for revenue. It’s now 2017, and the landscape for ad blocking is largely different that what we described two years ago. We’re going to take a look at some updated …

Facebook enforcing policy change to crack down on high ad-to-content ratio web pages

Sortable Ad Monetization

Facebook is cracking down on publishers with low quality web page experiences, and this will have a big impact on publishers running content recommendation widgets. Sites like Facebook, YouTube, and others have been called to account for promoting fake news and questionable content. Advertisers are starting to pay attention to where their ads are being displayed and what content they …

What does Facebook’s rise in Ad Tech mean for the open web?

Christopher Reid Ad Monetization

The reality is that Facebook is one of the most powerful companies in the tech industry – and arguably, the world. The rise of Facebook The Advertising Company has been impressive. Only a couple of years ago, it was still just a social networking company, and it wasn’t until recently that Facebook  officially became the second largest digital advertising company. …