Creating a blockbuster: how website layout affects revenue potential

Sortable Ad Monetization

The prolific film writer and director Alfred Hitchcock once said he liked to play his audience like a piano, meaning he’d push their buttons and pull their emotions; he aimed for complete control, directing their attention and behaviour. Much like filmmakers need to engage and please their audience, publishers need to understand how users consume content and figure out how …

Site speed and user experience drive performance: Washington Post’s Zeus and Vice’s redesign

Sortable Ad Monetization

In what is becoming a common refrain among large publishers, Forbes reports that the rollout of a new internally developed ad tech product Zeus by The Washington Post has increased site performance considerably. Zeus is a new way of loading ads on The Post’s pages in order to promote speed. Positioned as the the web’s fastest advertising technology, it functions …

Ad blocking update for 2017

Sortable Ad Monetization

Back in 2015, we walked through a State of the Ad Blocking Nation, an article describing ad blocking, its adoption, and how it might affect businesses that rely on ads for revenue. It’s now 2017, and the landscape for ad blocking is largely different that what we described two years ago. We’re going to take a look at some updated …

Facebook enforcing policy change to crack down on high ad-to-content ratio web pages

Sortable Ad Monetization

Facebook is cracking down on publishers with low quality web page experiences, and this will have a big impact on publishers running content recommendation widgets. Sites like Facebook, YouTube, and others have been called to account for promoting fake news and questionable content. Advertisers are starting to pay attention to where their ads are being displayed and what content they …

What does Facebook’s rise in Ad Tech mean for the open web?

Christopher Reid Ad Monetization

The reality is that Facebook is one of the most powerful companies in the tech industry – and arguably, the world. The rise of Facebook The Advertising Company has been impressive. Only a couple of years ago, it was still just a social networking company, and it wasn’t until recently that Facebook  officially became the second largest digital advertising company. …

Why the Ad Tech industry should consider a move to first-price auctions

Sortable Ad Monetization

First, what is the difference between the two? The current industry standard is the second-price auction: each bidder submits their price for the impression. The highest bid wins, but only pays the price (plus some minor surplus) of the second highest bid. The auction is conducted like this to encourage bidders to submit a bid that reflects the true value …

Stats show viewability outlook still unclear

Sortable Ad Monetization

We’ve taken a look at our desktop and mobile ad units network-wide to help our customers improve and understand their viewability performance. Here is what data we’ve found, and how you can use what we’ve learned: Conclusions we can draw: Previously we made the case that viewability was not the metric of the future, and it seems that the industry …

10 Ad Tech trends to watch in 2017

Sortable Ad Monetization, Ad Ops

Header bidding moves server-side, video is on the rise, and the live-stream will be mainstream. In a rapidly-changing industry, it’s hard to stay on top of predictions for 2017. We’ve rounded up the top 10 trends to watch for in 2017. Header bidding is revolutionising digital advertising and header bidding containers are an essential element in managing this new technique. …

The spectrum of publisher ad stacks

Sortable Ad Monetization

One of the benefits of working with a large number of publishers is that we’re able to gain a deep understanding of their unique needs. As we’ve learned more about how publishers set up their ad stacks, we’ve realized that there are a lot of points that we cover over and over again. There are a few key factors that …

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How AdX pricing rules can affect CTR

Sortable Ad Monetization

Have you ever wondered if the price floors and other preferences you set in your Google Ad Exchange (AdX) settings actually affect the performance of your campaigns? Well, we were curious, and so we managed to find data that indicates to what degree setting pricing rules for direct response campaigns could actually change the campaign’s performance. Our data shows that …