website design

Optimize your Website with These Redesign Tips

Trish Manrique Ad Monetization

You may think that your website design doesn’t matter much if you’re not running a business in a flashy industry. However, we can assure you that it absolutely matters regardless of the industry you’re in.  Just in case you didn’t already know, poor web design can negatively impact your conversions and sales. That’s why it’s essential that you approach your …

split test

How to do a Split Test with Sortable

Trish Manrique Ad Monetization

You’ve probably heard the phrase “split testing” being thrown around if you own a website or are involved in ecommerce. If you’re unfamiliar, split testing is a fairly simple concept of comparing two website or webpage versions to each other to determine which version is performing better.  In a split test, website traffic is distributed between two different versions of …

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What is Prebid User ID Module?

Trish Manrique Ad Monetization

With the demise of the third-party cookie fast approaching, and no direct 1:1 replacement possible given the host of privacy restrictions now in place, one of the best potential solutions for the void left by the third-party cookie is to integrate one or more of the identity solutions available via the Prebid user ID module.  What is the Prebid user …

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How to Choose Ads for Your Website

Trish Manrique Ad Monetization

One of your primary goals as a publisher is to ensure that your ads are relevant and click-worthy — without compromising their performance or demand. That means choosing which ads to display on your website takes some careful consideration. It also means that the “Allow and Block Ads” tab on your AdSense dashboard is one of your most essential tools. …

How to Apply for a Google AdSense Account

Trish Manrique Ad Monetization

Google Adsense is one of the best advertising management solutions available. It’s not the only one, but you’ll be hard pressed to find a program that’s more intuitive and efficient. Of course, if you’re new to the blogosphere and publishing world, you probably have no idea where to start when it comes to monetizing your ads. In this article, we’re …

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5 Things to Consider Before Running Ads

Trish Manrique Ad Monetization

Despite how easy or hard it may look, running ads on your website is a big deal. There are a lot of things to consider beforehand, including the type of ads you’ll be running, their placement, and how they’ll be monetized.  One wrong move, and you’ll end up wasting a ton of money and effort. What’s worse is that if …

website

Native Ads for Beginners

Trish Manrique Ad Monetization

There are several different types of ads publishers can use on their websites.  With their growing popularity, native ads are arguably the best choice for publishers who are looking for a less disruptive ad user experience, given their tendency to blend in with a site’s look and feel. This makes the advertisement feel natural, welcome, and much more appealing. In …

google

Google AdSense vs. Google Ad Manager

Trish Manrique Ad Monetization

Google provides you with many different products to help you monetize your online platforms. Two of the most popular products for publishers to use are Google AdSense and Google Ad Manager, which have dominated the programmatic advertising scene.  However, it can often be confusing for people to distinguish between the two and decide on which ad monetization tool to choose.  …

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What are Rich Media Ads?

Trish Manrique Ad Monetization

You’ve probably come across a rich media ad without knowing it — they can be difficult to distinguish from video or interstitial ads. Unlike standard ads, they take a lot of time, effort, and money to create.   In this article, we’re going to tell you everything you need to know about rich media ads.  What are rich media ads? According …

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What Does RPM Stand For?

Trish Manrique Ad Monetization

One of the first terms that you hear when you’re breaking into programmatic advertising word is RPM. The term is an abbreviation for “rate per mille,” where “mille” stands for 1,000. This is a common method used by online advertising platforms such as AdSense, for example, to determine the pay rate for 1,000 ad impressions on a website.  This is …