5 Things to Consider Before Running Ads

Sortable Ad Monetization

Despite how easy or hard it may look, running ads on your website is a big deal. There are a lot of things to consider beforehand, including the type of ads you’ll be running, their placement, and how they’ll be monetized.  One wrong move, and you’ll end up wasting a ton of money and effort. What’s worse is that if …


Native Ads for Beginners

Sortable Ad Monetization

There are several different types of ads publishers can use on their websites.  With their growing popularity, native ads are arguably the best choice for publishers who are looking for a less disruptive ad user experience, given their tendency to blend in with a site’s look and feel. This makes the advertisement feel natural, welcome, and much more appealing. In …


Google AdSense vs. Google Ad Manager

Sortable Ad Monetization

Google provides you with many different products to help you monetize your online platforms. Two of the most popular products for publishers to use are Google AdSense and Google Ad Manager, which have dominated the programmatic advertising scene.  However, it can often be confusing for people to distinguish between the two and decide on which ad monetization tool to choose.  …

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What are Rich Media Ads?

Sortable Ad Monetization

You’ve probably come across a rich media ad without knowing it — they can be difficult to distinguish from video or interstitial ads. Unlike standard ads, they take a lot of time, effort, and money to create.   In this article, we’re going to tell you everything you need to know about rich media ads.  What are rich media ads? According …

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What Does RPM Stand For?

Sortable Ad Monetization

One of the first terms that you hear when you’re breaking into programmatic advertising word is RPM. The term is an abbreviation for “rate per mille,” where “mille” stands for 1,000. This is a common method used by online advertising platforms such as AdSense, for example, to determine the pay rate for 1,000 ad impressions on a website.  This is …


Types of Web Cookies

Sortable Ad Monetization

Cookies, or HTTP cookies, are data packets that contain information about a website’s visitors. A user’s device creates and stores these cookies when they visit most web pages.  On our computers, cookies store information like passwords for various accounts. Cookies also store our shipping information when we ask our browser to remember it. The information stored in cookies allows us …


Your Google AdSense Questions Answered

Sortable Ad Monetization

If you’re a publisher with a sizable number of website visitors each month and don’t currently use AdSense for monetization, you could be throwing money away.  Even if your blog is “just” a passion project, if it generates a guaranteed number of visitors each month (based on your social media following and other resources), it makes sense to start thinking …

Best Mobile Ad Sizes for 2021

Sortable Ad Monetization

In 2018, mobile advertising accounted for an astounding 75% of all digital ad spend, with companies in the U.S alone spending over $70 billion to reach an estimated three billion mobile phone users. Since 2018, the number of mobile users has increased to 5.2 billion, and mobile use continues to grow at a rate of around 2%. With these kinds …

How to Use Website Ads to Make Money

Sortable Ad Monetization

Long gone are the days when traditional advertising — like radio, TV, or billboards — was the only way for advertisers to reach their target audiences. Along with the advent and popularity of the Internet came the ability to market products and services in an entirely new way by adding advertisements to websites. That’s where online publishers come in. Publishers …

5 Ways to Increase Revenue from Website Ads

Sortable Ad Monetization

When you consider the potential revenue, it’s no surprise that monetizing websites with ads has become so popular. And as the largest ad platform in the world, Google AdSense makes it easy. After completing the quick setup, your website can start earning actual ad revenue right away — with Google completing most of the work. Whether you’re just starting or …