Ad refresh and its effects on CPMs

Sortable Ad Monetization

TL;DR Many techniques are used to draw more value out of an impression on a web page. These can vary from placing more ads to the page, to adding higher paying units (like video), making ads larger, or placing them in front of the page’s contents and forcing interaction. Another technique that can be used is the practice of refreshing, …

Google isn’t going anywhere

Christopher Reid Ad Monetization

A few weeks ago, we contributed an article to AdExchanger’s Data-Driven Thinking column about the civil war within the advertising industry. In the article, we discussed that the industry factions could be in trouble ” with the exception of Google. We wanted to expand on why and how Google became such a powerful player in the online advertising industry. Depending …

Does above the fold really matter?

Christopher Reid Ad Monetization

Above the fold (ATF) inventory has always been in high demand and at a premium. Advertisers want to ensure that their brand creatives are highly visible, located front and center when a visitor lands on a page. It’s assumed that these high visibility slots will also pay high CPMs (Cost Per Thousand), and publishers are often eager to stuff their …